1. Presented 1505.18.v1
ENGAGEMENT AND GROWTH
PROPOSAL
BRAND
PHASEI
THEHOUSTON
HEALTHDEPARTMENT

2. Presented 1505.18.v1
ENGAGEMENT AND GROWTH
ENGAGEMENT
CHANGEISGOOD
THEHOUSTON
HEALTHDEPARTMENT
HOWDOFUTURECLIENTSANDGROWINGCOMMUNITIESPERCEIVEYOURBRAND?
HOWCANWEDOBETTER?

3. Presented 1505.18.v1

4. Presented 1505.18.v1

5. Presented 1505.18.v1
COMMUNITY LEAD MILESTONES
COREVALUES
EVOLVEFROMGOODTOGREAT

6. Presented 1505.18.v1
AT THE ROOT OF THE PROBLEM
THEBIGPICTURE
HOWDOPEOPLENAVIGATE
THERESOURCES
PROVIDEDBYHHD?
HOWDOFUTURECLIENTSANDGROWINGCOMMUNITIESPERCEIVEYOURBRAND?
HOWCANWEDOBETTER?

7. Presented 1505.18.v1

8. Presented 1505.18.v1
GREATER UNDERSTANDING
RESPONSIVE
PHYSICAL
IMPACT
SETTINGTHESTANDARD
LAUNCHTIMELINE
BETA:June2015
FULL:TBD
BUDGET:TBD($15K-20k)
TEMPORARYELEMENTS:
Signage(onbuilding)
Signage(entrance)
Signage(busstop)
Signage(RecordsLobby)
Signage(reception)

9. Presented 1505.18.v1
WELCOME
WELCOME
WELCOME
WELCOME
GREATER UNDERSTANDING
RESPONSIVE
DIGITAL
POWER
AVAILABLE.ONDEMAND.
LAUNCHTIMELINE
BETA:September2015
FULL:January2016
BUDGET:TBD
ELEMENTS:
Website
MobileApplication
SharedClientIntake
OrganizationAccessPoints

10. Presented 1505.18.v1
Presented by Stephanie Coleman and The HDHHS Redesign Task Force | ©Feb2015
FROM WELFARE
TO SELF HELP
CHANGING THE WAY WE ENGAGE.
Celebrating the Culture of Diversity
Promoting An Improved Approach to
Community Engagement & Client Empowerment.
Presented by Stephanie Coleman and The HDHHS Redesign Task Force | ©Feb2015
OUTDOOR: DOUBLE SIDED POCKET FLAGPOLE BANNER WITH BRACKETS (AND INSTALLATION)
1
MEASUREMENTS: 18”x45”
QTY: 15
SPANISH/ENGLISH
DOUBLE SIDED
GREATER UNDERSTANDING
RESPONSIVE
PHYSICAL
IMPACT
BEYONDBRICK&MORTER
LAUNCHTIMELINE
BETA:June2015
FULL:January2016
BUDGET:TBD
KICK-OFFELEMENTS:
NEEDMaterialsAudit(ASAP)
Signage(flagpoles)
Signage(table/posters)
Signage(giveaways)
Signage(automobiles)
Profits(gifts/rentals)

11. Presented 1505.18.v1
Presented by Stephanie Coleman and The HDHHS Redesign Task Force | ©Feb2015
INDOOR: MULTI-SIDED FREESTANDING KIOSK WITH POCKETS OPTIONS, POSTER, TOP LOADING
6
MEASUREMENTS: 66”H X 27.5”DIAM
QTY: 1O
Presented by Stephanie Coleman | Neutral Grey, LLC. | ©Jan2015
USER-DRIVEN AND TECHNOLOGICALLY PROGRESSIVE
STAGE TWO: LOCATION SPECIFIC
2
DENVER HARBORCELBRATING THE CULTURE OF DIVERSITY
3
GREATER UNDERSTANDING
RESPONSIVE
LET’SALL
INTERACT
REFININGMESSAGE&VALUE
LAUNCHTIMELINE
BETA:September2015
FULL:roll-outbeginsJan2016
BUDGET:TBD
DESIGNELEMENTS:
SocialMedia
Stationery
Brochure
CoreCollateral
KeyMessage

12. Presented 1505.18.v1
Presented by Stephanie Coleman and The HDHHS Redesign Task Force | ©Feb2015
INDOOR: MULTI-SIDED FREESTANDING KIOSK WITH POCKETS OPTIONS, POSTER, TOP LOADING
6
MEASUREMENTS: 66”H X 27.5”DIAM
QTY: 1O
Presented by Stephanie Coleman | Neutral Grey, LLC. | ©Jan2015
USER-DRIVEN AND TECHNOLOGICALLY PROGRESSIVE
STAGE TWO: LOCATION SPECIFIC
2
DENVER HARBORCELBRATING THE CULTURE OF DIVERSITY
3
GREATER UNDERSTANDING
RESPONSIVE
WHAT’S
THEWORD
REFININGMESSAGE&VALUE
LAUNCHTIMELINE
BETA:September2015
FULL:roll-outbeginsJan2016
BUDGET:TBD
DESIGNELEMENTS:
SocialMedia
Stationery
Brochure
CoreCollateral
KeyMessage

13. Presented 1505.18.v1
WELLNESS
uptiatio offictiis
am quam do-
luptur? Ucipsap
sitenih illantis et verro cuptae
que essi tem. Iduciet voles
aboreheni voluptas volupta
elestru pitassi con consectus-
dam a nimus volorro mo cullest
laborerro beatem repudam nulla
nihic tem solent.
Imint alis et voluptate nus di
cor as ex ero eum que nihillu pti-
busamus nis veliquaessi ut vent
in et quas nima comnisq uatinus
apitatur, vid maiorum que ped
estisquid utemodistis rere rae
vollaborro es.
Parum et dolendi taquis dolo
blabo. Acius sust, seditasperro
odit mitae. Axim dolorerum nimi,
BELOW
Tiur sitatur, siminc-
te lacessin eos adi
quae quam faccaturi
CONVERSION
DESIGN
Health and Human Services Secreta-
ry Sylvia M. Burwell speaks during a
5.1
FREETHETREMA
G.COM
this issue
is yours
TM
tré
DE
TR
OI
T • MIA
MI • HO
US
TO
N • NE
W
YO
RK
• LO
ND
ON
The Definitive Voice
PLUS
Quidellorum · Sistis et quisciet · Quias illiquunt · Delit
maioritiur · Ratur ma duciendest quisi quia quae
SMART TALK
SERIES
MY BROTHES
KEEPER
RECLAIMING
RIVERSIDE
Ignihit quibus, niento eat
quidel min coribusamus rest
amustium sinis
Ignihit quibus, niento eat
quidel min coribusamus rest
amustium sinis
Ignihit quibus, niento eat
quidel min coribusamus rest
amustium sinis
GREATER UNDERSTANDING
RESPONSIVE
MEDIA
PARTNER
CONTROLMESSAGE
LAUNCHTIMELINE
EDITORIALDUEMay25,2015
LOCAL:nicheJune2015
(Expand)LOCAL:Jan2016
NATIONAL:InternationalJune2016
BUDGET:Starts12K(monthly)
DESIGNELEMENTS:
Definemonthlyfocus
Defineeditorialtone
Defineadvertisingbudget
Definespokesperson(s)
DefineeditorialGoal(s)
CreateContent:
TV,Radio,YouTube,Blogs,Mobileetc.

14. Presented 1505.18.v1
TIMELINE:NEXT STEPS
QUESTIONS?
THANKYOU
ANENGAGEMENTCAMPAIGN
Showcasingonescorevaluesand
answeringthequestionofwhoweareand
whatmattersmost
JUDYHARRIS
NOELPINNOCK
DANNYCORPREW
KATHYBARTON
BARRYBARNES
STEPHANIECOLEMAN

15. Presented 1505.18.v1
FROM GOOD TO GREAT
YOUDON’THAVE TO
SEETHEWHOLE
STAIRCASE,JUST
TAKETHEFIRSTSTEP!LET’SGO!