This document discusses five strategic questions to consider when designing a website: 1. Who is your target audience? Consider demographics, interests, and technology usage. 2. How do you define success? Consider metrics like donations, sales, impacts on lives. 3. What is the primary call to action? Ensure each page prompts the desired action, like donating or signing up. 4. Does your design and text communicate effectively? Make sure the site is visually clear and text prompts the right interactions. 5. Are your systems integrated? Integrate marketing and donation processes to track users across the site.