[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays
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[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

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Neil Patel, Co-Founder, KISSmetrics & Crazy Egg

Neil Patel, Co-Founder, KISSmetrics & Crazy Egg

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[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays Presentation Transcript

  • 1. 6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH Neil Patel KISSmetrics
  • 2. @neilpatel #KISSmetrics
  • 3. DOING BUSINESS ON THE WEB FOR 11 YEARS RUN AT LEAST 4 NEW A/B TESTS A MONTH
  • 4. IDEA #1 FLIP AROUND YOUR FUNNEL
  • 5. Conversion optimization is like dating
  • 6. Why does your funnel have to look like this?
  • 7. Engage with your visitors first
  • 8. Engage with your visitors first
  • 9. Results 52.11% INCREASE IN SIGNUPS
  • 10. IDEA #2 EVOKE CURIOSITY
  • 11. People will drop off, unless…
  • 12. Give a reason to stick around
  • 13. Give a reason to stick around
  • 14. Give a reason to stick around
  • 15. Results 63.5% INCREASE IN FOLLOWUP RESPONSE
  • 16. IDEA #3 DON’T FORGET TO FOLLOWUP
  • 17. Stay top-of-mind
  • 18. Stay top-of-mind
  • 19. Train your users Train your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address. - Train people to click - Ask for micro commitments - Give before you ask - Be patient “You need to train your visitors to buy.” Tim Sykes
  • 20. Results 84.7% INCREASE IN REVENUE
  • 21. IDEA #4 QUIZ YOUR VISITORS
  • 22. Use interactive quizzes
  • 23. Use interactive quizzes
  • 24. Tips on creating quizzes 1. START WITH 5 QUESTIONS 2. USE IMAGES WHEN POSSIBLE 3. LIMIT YOUR CHOICES PER QUESTION TO 4
  • 25. Results 281% INCREASE SIGNUPS
  • 26. IDEA #5 MAKE SIGNING UP EASY
  • 27. People are lazy
  • 28. People are lazy
  • 29. Results 59.4% INCREASE SIGNUPS
  • 30. Test your call to actions
  • 31. Results 22% INCREASE SIGNUPS
  • 32. IDEA #6 GET PERSONAL
  • 33. People want to feel special
  • 34. Use geo based data throughout your funnel
  • 35. Use geo based data throughout your funnel
  • 36. Use geo based data throughout your funnel
  • 37. Results 68% INCREASE IN ENGAGEMENT
  • 38. THANKYOU! Neil Patel kissmetrics.com npatel@kissmetrics.com