[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays
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[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

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Neil Patel, Co-Founder, KISSmetrics & Crazy Egg

Neil Patel, Co-Founder, KISSmetrics & Crazy Egg

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[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays Presentation Transcript

  • 6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH Neil Patel KISSmetrics
  • @neilpatel #KISSmetrics
  • DOING BUSINESS ON THE WEB FOR 11 YEARS RUN AT LEAST 4 NEW A/B TESTS A MONTH
  • IDEA #1 FLIP AROUND YOUR FUNNEL
  • Conversion optimization is like dating
  • Why does your funnel have to look like this?
  • Engage with your visitors first
  • Engage with your visitors first
  • Results 52.11% INCREASE IN SIGNUPS
  • IDEA #2 EVOKE CURIOSITY
  • People will drop off, unless…
  • Give a reason to stick around
  • Give a reason to stick around
  • Give a reason to stick around
  • Results 63.5% INCREASE IN FOLLOWUP RESPONSE
  • IDEA #3 DON’T FORGET TO FOLLOWUP
  • Stay top-of-mind
  • Stay top-of-mind
  • Train your users Train your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address. - Train people to click - Ask for micro commitments - Give before you ask - Be patient “You need to train your visitors to buy.” Tim Sykes
  • Results 84.7% INCREASE IN REVENUE
  • IDEA #4 QUIZ YOUR VISITORS
  • Use interactive quizzes
  • Use interactive quizzes
  • Tips on creating quizzes 1. START WITH 5 QUESTIONS 2. USE IMAGES WHEN POSSIBLE 3. LIMIT YOUR CHOICES PER QUESTION TO 4
  • Results 281% INCREASE SIGNUPS
  • IDEA #5 MAKE SIGNING UP EASY
  • People are lazy
  • People are lazy
  • Results 59.4% INCREASE SIGNUPS
  • Test your call to actions
  • Results 22% INCREASE SIGNUPS
  • IDEA #6 GET PERSONAL
  • People want to feel special
  • Use geo based data throughout your funnel
  • Use geo based data throughout your funnel
  • Use geo based data throughout your funnel
  • Results 68% INCREASE IN ENGAGEMENT
  • THANKYOU! Neil Patel kissmetrics.com npatel@kissmetrics.com