[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

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Neil Patel, Co-Founder, KISSmetrics & Crazy Egg

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[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

  1. 1. 6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH Neil Patel KISSmetrics
  2. 2. @neilpatel #KISSmetrics
  3. 3. DOING BUSINESS ON THE WEB FOR 11 YEARS RUN AT LEAST 4 NEW A/B TESTS A MONTH
  4. 4. IDEA #1 FLIP AROUND YOUR FUNNEL
  5. 5. Conversion optimization is like dating
  6. 6. Why does your funnel have to look like this?
  7. 7. Engage with your visitors first
  8. 8. Engage with your visitors first
  9. 9. Results 52.11% INCREASE IN SIGNUPS
  10. 10. IDEA #2 EVOKE CURIOSITY
  11. 11. People will drop off, unless…
  12. 12. Give a reason to stick around
  13. 13. Give a reason to stick around
  14. 14. Give a reason to stick around
  15. 15. Results 63.5% INCREASE IN FOLLOWUP RESPONSE
  16. 16. IDEA #3 DON’T FORGET TO FOLLOWUP
  17. 17. Stay top-of-mind
  18. 18. Stay top-of-mind
  19. 19. Train your users Train your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address. - Train people to click - Ask for micro commitments - Give before you ask - Be patient “You need to train your visitors to buy.” Tim Sykes
  20. 20. Results 84.7% INCREASE IN REVENUE
  21. 21. IDEA #4 QUIZ YOUR VISITORS
  22. 22. Use interactive quizzes
  23. 23. Use interactive quizzes
  24. 24. Tips on creating quizzes 1. START WITH 5 QUESTIONS 2. USE IMAGES WHEN POSSIBLE 3. LIMIT YOUR CHOICES PER QUESTION TO 4
  25. 25. Results 281% INCREASE SIGNUPS
  26. 26. IDEA #5 MAKE SIGNING UP EASY
  27. 27. People are lazy
  28. 28. People are lazy
  29. 29. Results 59.4% INCREASE SIGNUPS
  30. 30. Test your call to actions
  31. 31. Results 22% INCREASE SIGNUPS
  32. 32. IDEA #6 GET PERSONAL
  33. 33. People want to feel special
  34. 34. Use geo based data throughout your funnel
  35. 35. Use geo based data throughout your funnel
  36. 36. Use geo based data throughout your funnel
  37. 37. Results 68% INCREASE IN ENGAGEMENT
  38. 38. THANKYOU! Neil Patel kissmetrics.com npatel@kissmetrics.com

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