The best power diy marketing tips for entrepreneurs


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Low Cost/No Cost DIY Marketing Tips that you can do in minutes or days

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  •   HeapCRM - Very intuitive product built specifically for small businessInfusionsoft – CRM with ecommerce, email marketing and affiliate modules built right inZohoCRM - Part of the Zoho family and an nice alternative to for those that don't need all the extras
  • The best power diy marketing tips for entrepreneurs

    1. 1. Marketing Tips<br />For Small Biz Owners Who Are Frustrated With The Whole Marketing Thing<br />A presentation ofiNSAneLYUseFuLTips by Ivana Taylor<br />
    2. 2.
    3. 3. Small Biz CEO Pierces Face. Says It’s Less Painful Than Doing Marketing<br />
    4. 4.
    5. 5. This is Felix<br />He will be our guide<br />
    6. 6. His brain is kinda small so he likes things simple – Tips you can do in minutes<br />His uses his big red eyes to find food (tips on getting more biz)<br />He does better in a community (social media tips)<br />Why Felix?<br />
    7. 7. “<br />Give me some tips on Getting More Business – or I’m Stewed<br />“<br />
    8. 8. Profile Your IDEAL Customer<br />
    9. 9. Develop a Referral Guideline<br />What sets you apart?<br />What does your ideal customer look like?<br />What will they say that will make me think of YOU?<br />
    10. 10. Develop a Key Account Plan<br />Increase sales to an existing key account<br />Who are the key decision makers?<br />What other new products or services can we sell them?<br />Where can we offer them special pricing or deals for a multi-year contract<br />
    11. 11. Touch Your Customer at Least 5 Times<br />1 = 2%<br />2 = 3%<br />3 = 4%<br />4 = 10%<br />5 = 81%<br /><ul><li>Infusionsoft
    12. 12. aWeber
    13. 13. Constant Contact
    14. 14. iContact</li></li></ul><li>Your Mobile Device is a Marketing Powerhouse!<br />Create bar-coded coupons<br />Pay by Phone<br />Alerts and notifications<br />
    15. 15. Claim Your Digital Real Estate<br /><ul><li>Go to FIRST
    16. 16. Read Mike Blumenthal’s blog
    17. 17. Claim your profiles and put in directories
    18. 18. Ask for reviews and write reviews
    19. 19. Post pictures</li></li></ul><li>Market With Videos<br />By 2013 90% of all web traffic will be video<br />Demo<br />+<br />=<br />Educate-o<br />Promo<br />
    20. 20. Celebrate Unusual Holidays<br /> Chocolate Covered Insects Day - October 14<br />- Have these delivered and your customers won’t forget you – pair it with an unexpected offer<br />Hell is Freezing over Day - Jan 31-<br />- Promote an insane offer you vowed you would NEVER make<br />Google “Unusual Holidays” for more<br />Rubber Eraser Day - April 5<br />- Great day to promote a clearance or price cutting sale!<br />
    21. 21. “<br />Give me some Tips that are SIMPLE and EASY <br />“<br />
    22. 22. Use an eMail Signature – PLEASE!<br />Customers can’t contact you when this is empty<br />Miss Smarty Pants actually has a phone number here too!<br />
    23. 23. Trick Out Your “Biz Cards”<br /><ul><li>Promote a web site, product, event
    24. 24. Hand out "networking info” – Don’t forget your picture
    25. 25. Create personalized note cards
    26. 26. Make stickers
    27. 27. Coupons
    28. 28. Event Favors
    29. 29. Product Labels
    30. 30. Gift Tags
    31. 31. Christmas ornaments</li></li></ul><li>Identify What Makes You Shine<br />
    32. 32. Update Your Website / Blog<br />=<br />=<br />
    33. 33. Calculate Your Customer Net Worth<br />
    34. 34. Update Your Headshots<br />2007<br />2005<br />2009<br />
    35. 35. Get Rid of Corporate Speak from a Piece of Communication<br />Root cause continues to be lack of mainframe resources due to continuing record usage rates, year end processing demands, and contingency-system-resource constraints. These were again detected early with mitigations beginning immediately. System resources from development/test regions have been allocated to production to help with the load, and the team performed special load balancing. IT will continue close systems monitoring and other measures will continue in order to mitigate further disruptions. This will be our final communication on this issue but we will continue our communications tomorrow if system issues persist.<br />Translation: Because everyone is using the same system at the same time, the computers are slow and people started whining. We stole some processing power from other stuff to help. Leave us alone.<br />
    36. 36. “<br />Show me how to Be a Part of a Community<br />“<br />
    37. 37. Guest Post on Popular Blogs<br />
    38. 38. Ask and Answer Questions on LinkedIn<br />
    39. 39. Run a Contest to Build Your List<br />
    40. 40. Get Employees and Connections Involved in Building Your Brand<br />
    41. 41. Create a Social Media Policy<br />
    42. 42. Send a Monthly Surprise Gift<br />P.S. Make Sure it Supports your brand!<br />
    43. 43. Let’s Review!<br />Tips that build your business<br />Tips That Will Build Relationships and Community<br />Easy Tips You Can Do Right Away<br />
    44. 44. To Learn More<br />“Join the Fun” at www.<br />Send My Tips to:<br /><br />