1. Running Order
Documentary: Café Nation
Channel: Channel 4
Scheduling: Monday, 20:30-21:00
Duration: 27 Minutes (Including Advert Break)
Description
Title sequence – Montage of people drinking coffee, coffee machines, cups &
supermarket.
Time Lapse- narration of rising consumption of coffee in the UK.
Chain VS Independent (1 Min)
VOX pops - (What chain coffee brand do you prefer?)
Refer to statistics – On most popular coffee chain - (Grid of chain logos)
Archive footage – Oldest Coffee Chain History
Interview w/ a member of staff @ a coffee chain intercut with the public’s opinion on
the chain’s
VOX Pop – students discussing introduction of Starbucks to college
Interview with Jackie over in-college Starbucks
VOX pops – (With public about independent coffee shops)
Footage of independent businesses in the area w/ negative impact of chains voice over
Intercut of 2 interview w/ Independent coffee shop staff
Health Expert – Coffee for health (3Min 55Secs)
How does coffee keep you awake?
VOX pops w/ positive questions about coffee and your health intercut with GP’s
professional opinion
VOX pops w/ positive questions about coffee and your health intercut with GP’s
professional opinion
Statics (Graphic) about fair trade coffee w/ voiceover
Fair trade coffee morning – with discussion of fair trade importance.
Archive footage- of coffee workers, showing the process of making coffee w/ voice over.
Interview with an independent coffee shop owner
11 Minutes 50 Seconds
Advert Break
3 Minutes
Length
30
Seconds
30
Seconds
20
Seconds
10
Seconds
40
Seconds
40
Seconds
5
Seconds
30
Seconds
20
Seconds
15
Seconds
45 Minute
15Seconds
1
Minute
30
seconds
10
Seconds
1 Minute
30
Seconds
2 Minute

2. Running Order
Chain Brands
Titles
(Archive Footage) Time Lapse – London Morning to night
VOX pops – how do you feel about Starbucks not paying taxes
Interview with Starbucks CEO
Statistical break down of Starbucks tax avoidance. (Graphics)
Interview with coffee trader, looking at quality coffee and how to get your money’s
worth.
VOX pops – What is instant coffee?
Statics (On Average) (Inside an instant coffee factory) Voice Over
Continued process of making instant coffee
Coffee chains strategies for marketing coffee, ‘Red Cups’
Future of coffee, exploring advances in coffee making, and new products coming out in
the future (caffeinated gummi bears)
Montage of vintage coffee adverts
Narration summarising the documentary, footage from each section to reinforce what
has been said and give the audience a full view of the arguments made allowing they to
weigh up the sides and make their own decision.
Credits
10
Seconds
10
Seconds
30
Seconds
2
Minute
15
Seconds
1:15
Min/Sec
50
Seconds
3
Minute
40
seconds
45
seconds
35
50
seconds
20
Seconds
27:05