1. ORIENT GROUP OF COMPANIES

2. HISTORY
• Orient Group of Companies has been on the
forefront of design and development.
• Established in Lahore in1957.
• Today, Orient Group of Companies is the sole
distributor of the world's most renowned brands like
Mitsubishi Air-Conditioner.
• In 1985, Orient started marketing various products.
• Mitsubishi Electric Mr. Slim Air-Conditioner is the
only 100% Japanese imported brand in Pakistan
which is being offered by Orient.

3. Orient Group of Companies, OGC, being a Market
Leader in home appliance industry.

4. Vision
Our Vision is to be the leading provider of
Consumer Electronics goods in Pakistan and
deliver the best to the nation and our country.
Objectives
Our target is to become Pakistan's top
manufacturers in electronics and home
appiances, photographic and lighting
industries.

5. Achievements
Orient Group of Companies has been awarded
with the Best Achievement Award by Lahore
Chamber of Commerce & Industry in the year
2005.
Innovation
Orient Group of Companies, is built-up
of a dedicated workforce functioning
as a team. We are working together on
a mission to provide our very best to
the customers.

6. FEATURES
Solid Freeze
Easy Clean

7. CONTINUE….
Cooling and Freshness
Energy Efficient

8. 4 P’S
 Product
 Place
 Price
 Promotion

9. PRODUCT AND PRICE
Rs 35,900 Rs 37,990

10. CONTINUE….
Rs 40,470 Rs 38,550

11. CONTINUE….
Rs 47,870 Rs 34,660

12. PLACEs
Karachi Sialkot
Rawalpindi Sargodha
Faisalabad Sahiwal
Multan Bahawalpur
Jhelum Hyderabad
Peshawar Sukkur
Gujranwala Islamabad

13. PROMOTION

15. COMPETITIORS
• The competitors of this companies are:
- Waves
- Dawlance
- Pel
- Gree

16. ADVERTISING TECHNIQUEs
• The advertising techniques are:
- T.V
- News Paper
- Brouchers
- Radio