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Business plan of a software house

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Business plan of a software house in order to start a company/software house/business

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Business plan of a software house

  1. 1. Business Plan FZ Software House XYZ Block, Kohinoor, FSD 041-2499201-02
  2. 2. 1 | P a g e Submitted By FARWA ABDUL HANNAN (12-CS-13) & ZAINAB KHALID (12-CS-33) Submitted To SIR ADEEL SAEED NFC – INSITUTDE OF ENGINEERING AND FERTILIZER RESEARCH, FSD Date OF Submission: Monday, 25 January, 2016
  3. 3. 2 | P a g e Table of Contents Executive summary......................................................................................................................... 3 1. Business Concept................................................................................................................. 3 2. Company.............................................................................................................................. 3 3. Market Potential................................................................................................................... 3 4. Management Team............................................................................................................... 3 I. Farwa Abdul Hannan: Owner & Manager ....................................................................... 3 II. Zainab Khalid: Assistant Manager ............................................................................... 3 5. Distinct Competencies ......................................................................................................... 4 6. Required Funding & its use ................................................................................................. 4 I. Company Description.............................................................................................................. 4 II. Industry Analysis ................................................................................................................. 5 III. Market Analysis................................................................................................................... 5 IV. Competition.......................................................................................................................... 6 1. Profiles of Primary Competitors.......................................................................................... 6 2. Competitive evaluation of Product ...................................................................................... 7 V. Marketing & Sales ............................................................................................................... 7 VI. Operations............................................................................................................................ 8 VII. Management & Organization............................................................................................... 9 VIII. Development .................................................................................................................... 9 IX. Risks and Contingencies...................................................................................................... 9 X. Summary & Conclusions..................................................................................................... 9 Appendices.................................................................................................................................... 10 Appendix-A: Sales Forecast .................................................................................................. 10
  4. 4. 3 | P a g e Executive summary This business plan outlines the strategy for sales of softwares to different companies and franchises. FZ House has a wide selection of informative software’s including face recognition system, competent professional staff, a team of talented developers and excellent suppliers. We expect a high degree of profitability based on our plan to key in on businesses that have already expressed the need for such services and products to the software developer. Our management expertise will be the cornerstone of our success in dealing with corporate decision makers and our partner's reputation. 1. Business Concept Our business concept is to develop software based on artificial intelligence that is Automatic face recognition system. Implementation of face recognition idea into some real world is core theme of this project. The purpose is to design such a system that capture the pictures (even moving objects), compare them from some pre-defined database and recognize them. On the other hand, a small logging type database would also be maintained that will note the time whenever it will recognize some face(s)-can be said “Auto Attendance System”. Recognition also includes the ‘side-views recognition’ and face structure recognition that is bone and jaw structure. 2. Company Our company name is FZ Software House which is located in Kohinoor. 3. Market Potential By considering the market potential local & international population will be looking for to use our software and services. We need more research work which should be accurate. We are analyzing the secondary research that is attendance system in educational institutes are biometric but our research is to do it by face recognition. Market is feasible for our product. We have better experience in software’s development. Our software will be attractive and less costly that every type of customer can purchase it 4. Management Team Our management team analyzes and identifies the business goals and objectives in order to achieve success. Our team includes: I. Farwa Abdul Hannan: Owner & Manager Farwa has four years’ experience in software development. She served three years in web development, databases & programing development. After that she began research in Artificial Intelligence. She has an undergraduate degree of Bachelor in Computer Sciences from University of Engineering and Technology. II. Zainab Khalid: Assistant Manager Zainab has four years’ experience in software development. She served three years in Programming and Game Development, Java based Project, Web
  5. 5. 4 | P a g e development & databases. After that she began research in Artificial Intelligence. She has an undergraduate degree of Bachelor in Computer Sciences from University of Engineering and Technology. 5. Distinct Competencies Our company’s staff also have skills in development and marketing of softwares. 6. Required Funding & its use We need capital/funds for running our business which is estimated 51,450,000 Rs that’ll be used to  Purchase Building  Purchase Equipment  Renovations  Working Capital and others Main Sections I. Company Description  The mission of company is to facilitate customers with supreme value on every software and to achieve the highest level of personal satisfaction by customers.  The Vision is to provide customer with quality software at a minimum level of cost.  The summary activity date: i. Start date-time: 1st of December, 2015 ii. End Date-time: 1st August, 2016  FZ Company has hold on many software’s i.e. Chat Application which was based on Java, Web Development, Hangman Game, and Hostel Management System on Databases etc. And now developing Face Recognition System in artificial intelligence that will be used for security purpose as well. Right now the software is at 30% of the total development. We are on the most challenging phase, but also the most satisfying. We have a polished software, but it lacks a lot of testing work and also research work.  Our company’s developers has the knowledge and ability to perform work activities at a given competency level.  Our product software which is face recognition system is to detect the face using live video and it is still on development stage. We will solve the problem of our customer and give them solutions about the software product we are selling. According to customer need and benefits we will offer the service of product and
  6. 6. 5 | P a g e also service cost or delivery to customer. It is different from current offerings in quality and cost.  Our objective is to provide quality information to our clients or customers in the process of fully satisfying their needs. We will position ourselves as a quality service provider that provides accuracy. We intend to establish a good relationship.  The key to success in the company is the  Quality of software  Excellence in fulfilling the promise  Completely confidential, reliable, trustworthy expertise and information. This dictates that we have the latest technology and software.  The company will be located in Kohinoor. The facilities we will providing are offices for every single person. Moreover is Internet services i.e. Wi-Fi connections and Ethernet cables. Every person will have separate PC and telephone systems. Offices will be air conditioned and heaters with executive table. II. Industry Analysis  There are many barriers and challenges we facing by entering a market that is location barrier etc. We are considering some barriers and others we will consider them along the development.  Small to medium builders are comfortable to cooperating with subcontractors who they have already employed in past projects. The each expect fair price in their project, as it is mainly a trust-based business relationship.  New technology has changed almost everything about the distribution of software today. The FZ Software makes it easier for construction software vendors to sell and get customers up and running, offering itself to a more profitable business model. FZ software wants to become good and more creative provider of Artificial intelligence applications in the software house market. The Company will do this by developing an innovative and progressive development and management team. III. Market Analysis  Market is big for goods and services what we plan to offer our software according to customer’s needs. Growth rate is increasing day by day. Our main competitors are Appcotech, Beaconlmpex (Pvt) Ltd and Bize Line. But customers will buy high quality, low cost and good reputation from us.  Market size is big in purchasing software as it become need of every person and growth is increasing due to latest technologies.  Our software house location needs marketing. So we will advertise by adds, newspapers and as well as online help by developing a website.  Now a day’s market has trend of software houses in different domains like graphics, development and technology. We will target the software house of IT Developers.  Market segment involves consumer business and also market needs. Our market needs well experienced and skill full developers.
  7. 7. 6 | P a g e  Customer having different characteristics they have some values and interest in technology and we are working on technology that is face recognition using live video.  Customer need is increasing day by day. They have utility stores and import export business in which they need computer technology to establish a good business.  Our product position is low cost and high quality and efficient work. IV. Competition 1. Profiles of Primary Competitors Competitor 1 Competitor 2 Competitor 3 Company Name Appcotech BeaconImpex (Pvt) Ltd. Bize Line Main office Location Office No. 7, Odion Street, Near Bus Stop, Samundry Road, Faisalabad. Universal House, West Canal Road, Faisalabad Off No.8, 1st Floor, Madina Centre, Satyana Road, Faisalabad, Pakistan Type of employees do they have? Developers of C#, Ruby, JAVA Team for Data Processing Internet Web Page Designers, Computer Software developers Network Security Administrators, Software Developers Type of Business Service Providers Service Providers Service Providers How do they advertise or market themselves? Online Advertisements Online Advertisements Online Advertisements Do they have an online presence (e.g. website, social media)? Yes (website) Yes (website) Yes (website)
  8. 8. 7 | P a g e 2. Competitive evaluation of Product Evaluation Our Product Competitors’ Product Our “Face Recognition System” will provide a complete “Automatic Attendance System” that will conduct attendance automatically by detecting face Competitor’s product provides manual face detection and matching only along with the image processing. V. Marketing & Sales  Our company offers o Musical and Islamic softwares for infants o Games for people of different ages o Desktop Apps o Android Apps o Web based Apps  We offer our products in an affordable and reasonable prices by considering the customers’ characteristics  The main channel of distribution for our software is through the supplier. They provide all of our distribution resources and also provide us with itemized accounting for units sold, units in transit, units in store, etc. This exclusive software arrangement may be changing as our need for expansion grows, but we fully expect our suppliers to remain as one of our active partners in the continuing development of our distribution system.  In order to access/attract more customers we’ll promote our products by advertising them over the internet, in the weekly newspapers & magazines because these days almost everyone uses internet. People do use internet for selling and purchasing purpose also and they also consult the weekly newspapers and magazines in a little bit more detail as compared to daily newspapers because of their tough working schedule but on Sundays almost everyone stay at home and can find a little bit more time in order to consult/study Sunday newspaper and magazine easily.  As we want to a sell high-value, best quality and a little bit complex products to our customers, we need sales people with good product knowledge, convincing skills and the ability to build relationship with customers  The sales forecast of our company is Unit Sales January – June July – December Desktop Apps 10 10 Web based Apps 15 15 Android Apps 20 20 High – value Softwares 5 5 Total Unit Sales 50 50
  9. 9. 8 | P a g e Unit Prices January – June July – December Desktop Apps 20,000 25,000 Web based Apps 15,000 20,000 Android Apps 25,000 30,000 High – value Softwares 50,000 60,000 Total Unit Prices 110,000 135,000 Sales January – June July – December Desktop Apps 200,000 250,000 Web based Apps 225,000 300,000 Android Apps 500,000 600,000 High – value Softwares 250,000 300,000 Total Sales 1,125,000 1,450,000 VI. Operations  For the development of our products we have o Best development team that have skills in frequently used languages. o Network Security Administrators o Web developers o Android developers  We provide all these facilities at one place in an affordable price with guarantee to provide efficiency, robustness, good quality and security as compare to our competitors.  As our main product is “Face Recognition System” so for its development we have good developers that have skills in Matlab and works efficiently. The operations that this product will perform include o Automatic Face detection o Automatic Face capturing o Automatic Face matching o Automatic Conducting Attendance o Automatically Storing the capturing time o Automatically maintaining history in a log file of database  The development of our “Face recognition System” consist of three phases which are o Automatic Face detection and capturing o Database creation o Automatic Face matching and conducting attendance  We’ll provide face recognition system in an affordable and reasonable price with the extra feature of doing its working automatically.
  10. 10. 9 | P a g e VII. Management & Organization  We have a team of consultants to provide expertise and direction in key areas. We also have an Advisory Board consisting of key individuals that will provide expert advice to our company when making strategic decisions. This board consists of individuals with particular expertise in new product development and maintenance.  In our organizational structure there are following key departments which control 90% of the business activity of the company. These departments are: o Research and development - The cornerstone of the company. o Sales and marketing - Promoting our products and our prospects. o Internet & web design - Designing the tools of tomorrow. o Finance and accounting - Counting our successes and adding our achievements VIII. Development IX. Risks and Contingencies Risks are involve in every business. To overcome them a risk management plan is required if we faces any. Some common risks include:  The software houses are increasing day by day. Because of technology it is becoming demand of every person to provide them software which fulfills their needs and gives them facilities. So competition is increasing with growing of software companies.  It would be contingence for us if we will lose any employee who is working on a task efficiently. X. Summary & Conclusions Our company FZ Software house will work on demanding software. It includes IT developers, Web development & software’s on Artificial Intelligence. We have
  11. 11. 10 | P a g e experienced team members and skillful employees. Company will be full of facilities like Wi-Fi connections and PCs. We will offer the good services according to customer needs. Our quality is better and costs are not too much high. We will establish a good relationship with our customers. Appendices Appendix-A: Sales Forecast Unit Sales January – June July – December Desktop Apps 10 10 Web based Apps 15 15 Android Apps 20 20 High – value Softwares 5 5 Total Unit Sales 50 50 Unit Prices January – June July – December Desktop Apps 20,000 25,000 Web based Apps 15,000 20,000 Android Apps 25,000 30,000 High – value Softwares 50,000 60,000 Total Unit Prices 110,000 135,000 Sales January – June July – December Desktop Apps 200,000 250,000 Web based Apps 225,000 300,000 Android Apps 500,000 600,000 High – value Softwares 250,000 300,000 Total Sales 1,125,000 1,450,000

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