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Haier ppt

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Haier ppt

  1. 1. Company Guide : Mr. Venkata Ratna Rao College faculty : Dr. Shahazadi Begum Shaik
  2. 2. The main objectives of this study report are: •To understand the supply chain operations of the Haier appliances private ltd warehouse in Hyderabad. •To determine the cost control in supply chain and in all aspects of logistics of Haier warehouse. •To define the distribution network of the plant and warehouse. Understanding the dealer’s choice for the goods. •To understand the inbound and outbound operations of the warehouse. •To determine the operations of 3rd party logistics in Haier warehouse in Hyderabad by referring all the reports and analyzing it. Need of the study: The research study was totally exploratory because the study was fully of findings as it was collected information from the branch logistics manager and 3PL transporters regarding the 3PL operations in Haier warehouse operations of transportation, loading and unloading operations, inbound and outbound operations of the warehouse and the services provided by Haier. Under this study visited to many places such as •Visits to the Haier Appliances India Pvt Ltd at Begumpet Hyderabad. About the project
  3. 3. The Main Objectives of Haier warehouse in Hyderabad To maintain Cost control in transportation and in all aspects. As per the demand for the sales of goods increases in the warehouse. So they will be no aging stock. Findings :- •Haier appliances private ltd warehouse of Hyderabad operates the stock and inventory management of home appliances, consumer electronics products, medical pool products and storage facilities and supplies the domestic dealers to overall domestic upcountry all over Telangana state. •The Haier company uses third party logistics companies (Swami and sons) for operating transportation facilities, warehouse managing and manpower supply for functioning of the warehouses. • The Haier appliances private ltd warehouse of Hyderabad depends on sales to plan the future operations and to achieve the goals of the company.
  4. 4. Company review  The Haier Group was founded in 1984 CEO Zhang Ruimin.  Haier produced only a single model of refrigerator, today it is one of the world’s leading white goods home appliance manufacturers.  The global revenue of Haier for 2005 was RMB 103.4 billion.  Unmatched Home Appliance Product Offerings.
  5. 5. Haier Expansion Strategy Phases at a glance
  6. 6. About Haier India Haier India was launched in India in December 2003. Haier India vision. Haier strategies. Haier India Challenges.
  7. 7. Haier BCG Matrix
  8. 8. Swot analysis of Haier  Haier has quite strong opportunities that can use to expand the market and have the possibilities to enter new product segments and also to maintain the position. In terms to develop and avoid threats situations, the company should use its strengths and turn threats into opportunities at the same time. It can help the company to increase and expand its position on the market.
  9. 9. Pun e P L A N T Refrigerators W E S T E A S T N O R T H S O U T H Home Appliances Consumer Electronics Medical freezers I M P O R T S Finished Manufacturing C H I N A 3PL Transporter Mumbai HUB Kolkata HUB Delhi Chennai Operational of Electronic Manufacturing Haier Distribution Network India
  10. 10. Manufacturing Supplier primary Transport Warehouse secondary Supplier Distribution Retailer Dealer Exclusive showrooms maintained By 3 rd party Outlet Customers Haier Supply Chain
  11. 11. 3PL Introduction “Third-party Logistics is simply the use of an outside company to perform all or part of the firm’s materials management and product distribution function.” Third Party Logistics is an industry to which a shipper (owner of transported goods) outsources various elements of the supply chain to perform some / all logistics management functions including inbound freight, customs, warehousing, order fulfillment, distribution and outbound freight.
  12. 12. 3PL operations in Haier warehouse 3PL agency will provide man power to warehouse operations as per government of labor policies.  They will maintain warehouse operations as per the Haier guidelines. They will handle the loading and unloading and stacking the stocks which related to warehouse operations.  They will stack the stocks as per the ageing norms of the company.  They will take care of fire extinguisher to the warehouse.
  13. 13. Operations of inbound logistics of the warehouse
  14. 14. Operations of outbound logistics of the warehouse
  15. 15. Research methodology: Research design: The research consisted of various steps COLLECTION OF DATA SECONDARY DATA DATA SORTING AND ANALYZING DATA PRESENTATION DATA INTERPRETATION AND RESULTS
  16. 16. Data analysis Sales data of 3 years estimation for future forecasting the sales turnover 283663852 378806716 76915841 39714125 0 50000000 100000000 150000000 200000000 250000000 300000000 350000000 400000000 2012 2013 2014 2015 sales estimation data sales
  17. 17. Aging stock report analysis 0% 0% 1%1% 59% 0% 26% 0% 3% 10% 0% Aging stock analysis Commercial AC Cross Division Freezer Home Air Conditioner LCD Micro-wave Oven Refrigerator Small Appliances Solar Product Washing Machine Water Heater
  18. 18. MIS report May 2015 2 3 5 3 1112 18 5 9 38 120 144 125 13 220 0 50 100 150 200 250 number of trucks transit time number of days total quantity
  19. 19. VDR report 1 1 1 1 3 3 1 2 0 0.5 1 1.5 2 2.5 3 3.5 The Nalagarh Truck Perators Om Sai Transport SM Carrying Corp Om Sai Transport SM Carrying Corp The Nalagarh Truck Perators Om Sai Transport The Nalagarh Truck Perators VDR report No. of Days Halting
  20. 20. 3PL transport analysis in Haier warehouse Hyderabad 8 12 10 20 89 69 10 12 5 11 301 15 10 38 7 11 42 6 50 86 81 5 3 160 235 160 870 165 3040 215 535 100 171 5465 360 215 761 195 205 1880 140 1250 1260 1620 65 35 0 1000 2000 3000 4000 5000 6000 transporter number of trucks KM
  21. 21. SUGGESTIONS: •To maximize the warehouse space in order to allocate the space for the higher dumps of the products from the plant. •To reduce the lorry detention time during the process and implementing effective scheduling process in the loading and unloading of the products from the plant. •To minimize and control the inter branch stock transfers as per sales plan. •To reduce the late delivery of products to the dealers and customers. •To recruit manpower labors in order to reduce the time of loading and unloading of the products and to avoid the traffic of trucks. •Need to improve in the logistics facilities in the company and maintain the flexibility within the departments. •Need to improve to liquidate the ageing stock daily report in the warehouse. •To avoid low quantity billing in order to reduce the expenses in local and upcountry. •To appoint repacking department and 3rd party at every hub only for import stocks and all warehouses to avoid the carton box damage in order to save time ,reducing the loss and to control the cost.
  22. 22. •In global market: Continue Brand Building Initiatives, An individualized brand, the product quality, adaptability and flexibility and Customer focused firm. •In Domestic Market: Continuous Innovation, a home company to customers which Increases the quality. •To avoid the part loads of the goods by the distributor for all the Haier warehouses in the country. •To avoid low billing by the distributors in order to control the fright cost.
  23. 23. Thanks for your Attention By Mohammed Naseer Khan