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The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.com<br />
2<br />Brand Advocates, Definition<br />Highly-satisfied customers who pro-actively recommend brands or products without b...
3<br />Advocates: Unique, Powerful Segment<br /><ul><li>Most trusted sources
Highly Influential
Massive reach</li></ul>Business Value<br />
4<br />Power of Word of Mouth (WOM)<br />Trust<br />Influence<br />Impact on Sales<br />Completely or somewhat<br />90%<br...
5<br />Boosting Digital Marketing Results<br />Old World<br />Results<br />Consumer<br />Paid Media 14% Consumers Trust<br...
6<br />5X More Valuable than Ave Customers<br />$565,000<br />Value of one Advocate for enterprise software company<br />A...
Brand Advocates are Big Spenders<br />7<br />Spend 2X More than Ave. Customers on Favorite Brands <br />Source: Deloittte<...
Advocates Want to Help Others<br />8<br />I give my opinions online regarding products  & purchases because…<br />(Strongl...
9<br />Advocates are Most Trusted Source<br />Sources Consumers Trust<br />Source: Nielsen<br />
Advocates vs. Loyal Customers<br />10<br />Identical Offer from Brand, Dramatically Different Results<br />Source: Zuberan...
11<br />Power of Advocate Offers<br />Offers Shared by Trusted Advocates Convert at 4X to 10X Higher Rate than Offers Sent...
12<br />Social Media Amplifies Advocates<br />Brand Advocates’ Reach Now Rivals Ads<br />Source for Social Media Reach: Fo...
13<br />Advocate Media is media (content) created and/or shared by Brand Advocates<br />3X more trusted than paid media<br...
14<br />Top 10 things Advocates Will Do for You<br />Create and publish favorable ratings & reviews<br />Create and publis...
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The Power of Brand Advocates

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Key stats on the power of a company's best customers (AKA Brand Advocates.) Visit zuberance.com/resources to learn more about brand advocacy, word of mouth, and social marketing.

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The Power of Brand Advocates

  1. 1. The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.com<br />
  2. 2. 2<br />Brand Advocates, Definition<br />Highly-satisfied customers who pro-actively recommend brands or products without being paid to do so. <br />►Beyond like, love, or loyalty: Advocacy<br />
  3. 3. 3<br />Advocates: Unique, Powerful Segment<br /><ul><li>Most trusted sources
  4. 4. Highly Influential
  5. 5. Massive reach</li></ul>Business Value<br />
  6. 6. 4<br />Power of Word of Mouth (WOM)<br />Trust<br />Influence<br />Impact on Sales<br />Completely or somewhat<br />90%<br />90%<br />1B+<br />30%<br />25%<br />Sources: Nielsen, Keller-Fay Group, Forrester<br />Paid Media<br />Earned Media/WOM<br />
  7. 7. 5<br />Boosting Digital Marketing Results<br />Old World<br />Results<br />Consumer<br />Paid Media 14% Consumers Trust<br />Brand<br />2%<br />New World<br />Consumer<br />Brand<br />30%<br />Social Media-Powered Brand Advocates90% Consumers Trust<br />
  8. 8. 6<br />5X More Valuable than Ave Customers<br />$565,000<br />Value of one Advocate for enterprise software company<br />Advocacy Value 3X<br />Spend Value 2X<br />Spend Value<br />Sources: Deloitte; Owen, Brooks<br />Ave Customer<br />Brand Advocates<br />
  9. 9. Brand Advocates are Big Spenders<br />7<br />Spend 2X More than Ave. Customers on Favorite Brands <br />Source: Deloittte<br />
  10. 10. Advocates Want to Help Others<br />8<br />I give my opinions online regarding products & purchases because…<br />(Strongly agree: 5 on a 1-5 PT. scale)<br />Source: Comscore, Yahoo!<br />
  11. 11. 9<br />Advocates are Most Trusted Source<br />Sources Consumers Trust<br />Source: Nielsen<br />
  12. 12. Advocates vs. Loyal Customers<br />10<br />Identical Offer from Brand, Dramatically Different Results<br />Source: Zuberance<br />
  13. 13. 11<br />Power of Advocate Offers<br />Offers Shared by Trusted Advocates Convert at 4X to 10X Higher Rate than Offers Sent by Brands<br />
  14. 14. 12<br />Social Media Amplifies Advocates<br />Brand Advocates’ Reach Now Rivals Ads<br />Source for Social Media Reach: Forrester<br />
  15. 15. 13<br />Advocate Media is media (content) created and/or shared by Brand Advocates<br />3X more trusted than paid media<br />90% trust WOM; 24% trust ads<br />3X more influential than paid media<br />Proven to drive sales<br />Highly targeted, relevant<br />Sustainable<br />“Advocate Media” is Digital Gold<br />
  16. 16. 14<br />Top 10 things Advocates Will Do for You<br />Create and publish favorable ratings & reviews<br />Create and publish positive testimonials (stories)<br />Answer prospects’ questions, driving sales<br />Defend your brand’s cherished reputation<br />Share offers and content with social networks<br />Help you build email lists of qualified prospects<br />Drive qualified traffic into stores<br />Build buzz for new products/services<br />Attend and encourage others to attend online/offline events<br />Provide feedback on new/envisioned products/services<br />►What would you like your Advocates to do for you?<br />
  17. 17. 15<br />Generate positive reviews, testimonials, answers<br />Drive qualified leads, traffic, sales<br />Cut customer acquisition costs<br />Build your brand army<br />Energize Your Brand Advocates!<br />10X Return on Advocacy<br />
  18. 18. The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.comRequest a Zuberance demo: sales@zuberance.com<br />

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