Key stats on the power of a company's best customers (AKA Brand Advocates.) Visit zuberance.com/resources to learn more about brand advocacy, word of mouth, and social marketing.

1. The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.com

2. 2 Brand Advocates, Definition Highly-satisfied customers who pro-actively recommend brands or products without being paid to do so. ►Beyond like, love, or loyalty: Advocacy

4. Highly Influential

5. Massive reachBusiness Value

6. 4 Power of Word of Mouth (WOM) Trust Influence Impact on Sales Completely or somewhat 90% 90% 1B+ 30% 25% Sources: Nielsen, Keller-Fay Group, Forrester Paid Media Earned Media/WOM

7. 5 Boosting Digital Marketing Results Old World Results Consumer Paid Media 14% Consumers Trust Brand 2% New World Consumer Brand 30% Social Media-Powered Brand Advocates90% Consumers Trust

8. 6 5X More Valuable than Ave Customers $565,000 Value of one Advocate for enterprise software company Advocacy Value 3X Spend Value 2X Spend Value Sources: Deloitte; Owen, Brooks Ave Customer Brand Advocates

9. Brand Advocates are Big Spenders 7 Spend 2X More than Ave. Customers on Favorite Brands Source: Deloittte

10. Advocates Want to Help Others 8 I give my opinions online regarding products & purchases because… (Strongly agree: 5 on a 1-5 PT. scale) Source: Comscore, Yahoo!

11. 9 Advocates are Most Trusted Source Sources Consumers Trust Source: Nielsen

12. Advocates vs. Loyal Customers 10 Identical Offer from Brand, Dramatically Different Results Source: Zuberance

13. 11 Power of Advocate Offers Offers Shared by Trusted Advocates Convert at 4X to 10X Higher Rate than Offers Sent by Brands

14. 12 Social Media Amplifies Advocates Brand Advocates’ Reach Now Rivals Ads Source for Social Media Reach: Forrester

15. 13 Advocate Media is media (content) created and/or shared by Brand Advocates 3X more trusted than paid media 90% trust WOM; 24% trust ads 3X more influential than paid media Proven to drive sales Highly targeted, relevant Sustainable “Advocate Media” is Digital Gold

16. 14 Top 10 things Advocates Will Do for You Create and publish favorable ratings & reviews Create and publish positive testimonials (stories) Answer prospects’ questions, driving sales Defend your brand’s cherished reputation Share offers and content with social networks Help you build email lists of qualified prospects Drive qualified traffic into stores Build buzz for new products/services Attend and encourage others to attend online/offline events Provide feedback on new/envisioned products/services ►What would you like your Advocates to do for you?

17. 15 Generate positive reviews, testimonials, answers Drive qualified leads, traffic, sales Cut customer acquisition costs Build your brand army Energize Your Brand Advocates! 10X Return on Advocacy

18. The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.comRequest a Zuberance demo: sales@zuberance.com