How to Turn WOM & Social Media into Sales <br />There are 50 million <br />Brand Advocates in the US and over 1 billion<br...
How to Turn WOM & Social Media into Sales <br />There are 3.5 billion<br />brand-related conversations<br />in the US each...
How to Turn WOM & Social Media into Sales <br />There are 500 billion<br />Word of Mouth<br />impressions each year in<br ...
How to Turn WOM & Social Media into Sales <br />94% of consumers trust<br />Word of Mouth; <br />14% trust ads<br />Ads<br...
How to Turn WOM & Social Media into Sales <br />Word of Mouth is the #1 driver of buying decisions in nearly every product...
How to Turn WOM & Social Media into Sales <br />Each time an Advocate recommends a brand or product on the social web, it ...
How to Turn WOM & Social Media into Sales <br />Brand Advocates are 5X more valuable than average customers because they s...
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Word of Mouth Stats- Intro to Brand Advocacy Series

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Stats on word of mouth! These are the intro slides to our Brand Advocacy Series. You can view the full panel discussion for NY here: http://bit.ly/NYBASrecap and Chicago here: http://bit.ly/CHIBASrecap

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Word of Mouth Stats- Intro to Brand Advocacy Series

  1. 1. How to Turn WOM & Social Media into Sales <br />There are 50 million <br />Brand Advocates in the US and over 1 billion<br />Brand Advocates worldwide<br />
  2. 2. How to Turn WOM & Social Media into Sales <br />There are 3.5 billion<br />brand-related conversations<br />in the US each day.<br />64% of these <br />conversations <br />are positive<br />
  3. 3. How to Turn WOM & Social Media into Sales <br />There are 500 billion<br />Word of Mouth<br />impressions each year in<br />the US on the social web<br />
  4. 4. How to Turn WOM & Social Media into Sales <br />94% of consumers trust<br />Word of Mouth; <br />14% trust ads<br />Ads<br />Word of Mouth<br />
  5. 5. How to Turn WOM & Social Media into Sales <br />Word of Mouth is the #1 driver of buying decisions in nearly every product category including cars, computers, software, hotels, restaurants, and movies<br />
  6. 6. How to Turn WOM & Social Media into Sales <br />Each time an Advocate recommends a brand or product on the social web, it reaches 150 people.<br />
  7. 7. How to Turn WOM & Social Media into Sales <br />Brand Advocates are 5X more valuable than average customers because they spend and recommend more than average customers.<br />

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