Twitter: @Zuberance<br />Event hashtag: #ZubeBAS<br />
On average, about 40% of <br />customers are Brand Advocates.<br />(They recommend brands and products to others without b...
There are 50 million Brand Advocates in the US and over 1 billion Brand Advocates worldwide. <br />-Zuberance<br />
On average, North American consumers recommend 5 brands.<br />-GFK Roper, Global Word of Mouth, 2006; Zuberance<br />
The average American consumer discusses brands 56 times per week. 62% of these conversations are positive.<br />-Keller Fa...
There are 500 billion Word of Mouth impressions each year in the US on the social web.<br />-Forrester Research Inc, Peer ...
Twitter: @Zuberance<br />Event hashtag: #ZubeBAS<br />
94% of consumers trust Word of Mouth; 14% trust ads.<br />-Forrester Research Inc, Intelliseek, 2006<br />
The ROI of Word of Mouth marketing is 10:1. For each dollar marketers invest in WOM marketing, they get $10 back in qualif...
Each time a Brand Advocate recommends  a brand, he/she reaches 150 people on the social web. <br />-Forrester Research Inc...
Brand Advocates are 5X more valuable than average customers  because they spend more and recommend more than average custo...
Word of Mouth is the #1 driver of buying decisions in nearly every product category including cars, computers, software, h...
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Zuberance: Brand Advocacy Stats

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Zuberance: Brand Advocacy Stats

  1. 1. Twitter: @Zuberance<br />Event hashtag: #ZubeBAS<br />
  2. 2. On average, about 40% of <br />customers are Brand Advocates.<br />(They recommend brands and products to others without being paid to do so.)<br />-Zuberance<br />
  3. 3. There are 50 million Brand Advocates in the US and over 1 billion Brand Advocates worldwide. <br />-Zuberance<br />
  4. 4. On average, North American consumers recommend 5 brands.<br />-GFK Roper, Global Word of Mouth, 2006; Zuberance<br />
  5. 5. The average American consumer discusses brands 56 times per week. 62% of these conversations are positive.<br />-Keller Fay Group, 2006<br />
  6. 6. There are 500 billion Word of Mouth impressions each year in the US on the social web.<br />-Forrester Research Inc, Peer Influence Analysis, 2010<br />
  7. 7. Twitter: @Zuberance<br />Event hashtag: #ZubeBAS<br />
  8. 8. 94% of consumers trust Word of Mouth; 14% trust ads.<br />-Forrester Research Inc, Intelliseek, 2006<br />
  9. 9. The ROI of Word of Mouth marketing is 10:1. For each dollar marketers invest in WOM marketing, they get $10 back in qualified leads and sales.<br />-Zuberance, The ROI of Energizing Brand Advocates, 2010<br />
  10. 10. Each time a Brand Advocate recommends  a brand, he/she reaches 150 people on the social web. <br />-Forrester Research Inc, Peer Influence Analysis, 2010<br />
  11. 11. Brand Advocates are 5X more valuable than average customers  because they spend more and recommend more than average customers.<br />-Zuberance, What’s a Brand Advocate Worth, 2010<br />
  12. 12. Word of Mouth is the #1 driver of buying decisions in nearly every product category including cars, computers, software, hotels, restaurants, and movies.<br />-McKinsey, The consumer decision journey, 2009<br />

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