The possible reason of new green packaging of coca
1. INTRODUCTION
The company is best known for its flagship product Coca-Cola, invented in 1886 by
pharmacist John Stith Pemberton in Columbus, The Coca-Cola formula and brand were
bought in 1889 by Asa Griggs Candler (December 30, 1851 – March 12, 1929), who
incorporated The Coca-Cola Company in 1892. The company has operated a franchised
distribution system since 1889, wherein The Coca-Cola Company only produces syrup
concentrate, which is then sold to various bottlers throughout the world who hold exclusive
territories. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola
Refreshments.
1. The Possible reason of new green packaging of Coca-Cola company was
launched
Become the First Company In Green Packaging. Coca-Cola became the first company to
use green packaging in their products and Coca-Cola help NGOs banning plant debris
removal such as Coca-Cola waste water pre-existing because Coca-Cola always has a lot of
waste that can pollute the environment with this green packaging can help reduce the
remnants of the exhaust and the factory air filter also reduces the release of carbon dioxide
and ensures our safe air emissions. Likewise, Coca-Cola is also a reference to competing
companies in their packaging and how to make green packaging besides That is, the
promotion of fresh, tasty new drinks is also encouraged by consumers. For example, cola-
cola is an example in green packing in the beverage sector.
The introduction of new green packaging Coca-Cola also contains renewal in terms of
Coca-Cola water flavour and sugar content also decreases from this very high sugar content
with Coca-Cola new green packaging can also attract customers who do not drink Coca-
Cola due to the high sugar content also buy back and feel the Coca-Cola changes to do to
satisfy their customers. "according to the kham lim doctor is an expert on economic analysis
published daily on 23/6/2011" Reducing sugar in Coca-Cola also has led to a major increase
in their sales because many are attracted by sugar reduction and only use stevia which feels
from the plant as a flavourful to fill consumers are now health conscious.
2. Coca-Cola can dissolve morphine addiction according to the retired colonel and confirmed
by its own pharmacist experts that this new coca drink can help those who are addicted to
morphine. Recently Coca-Cola products can also offer help to those who are addicted to
morphine because the gas in the water itself reduces the sense of morphine and new Coca-
Cola also does not contain alcohol because Coca-Cola previously contains high alcohol. For
example, those who are addicted to morphine can buy Coca-Cola to help them reduce their
addiction and save from their cost because if they go to the rehabilitation centre will need the
cost to be borne in with this new coca cola can also help the government reduce morphine
addicts as well as reduce costs State spending helps the drug addicts.
In addition, to compete with other drink companies because since then many companies
offer them a good product and the coca need to make something to give a rival to drink
Coca-Cola is not forgotten by other users with it out of the idea of a new green packaging
that has a variety the goodness of the product is in itself and in terms of the tin used it also
attracts consumers to buy. Among the examples of firms that provide firms in china have a
good product and their product is a popular choice in the super milky pulse call.
Coca-Cola re-designer because in America Coca-Cola drinks there have dropped for 10
straight years and Coca-Cola is not the same as being a golden child again in America
because there is more health-promoting. are allowed to be sold in school but now they are
not true and there is more emphasis on drinks like kale juice is more intense. Americans also
Coca-Cola get about the Pepsi fever and that's why Coca-Cola needs to produce a new kind
of better health, energy drink, staying focused and packaging.
Finally, there are more functional beverages available in Coca-Cola beverages because in
the present century, the society is more concerned with the benefits of the beverages we
buy and can provide health to the consumers or provide benefits to consumers in various
ways. Coca-Cola also comes with a new slogan "Enjoy" which gives a lot of meaning and
with a new slogan it also begins a new era for Coca-Cola with various strategies to increase
the company's profit. with the launch of the new packaging coca can also bear the slump in
sales that they received at this time in the Coca-Cola America suffered huge losses because
for 10 straight years they failed to increase sales eventually hurt the coca own company.
3. Issues and problem that contributed to the failures of new green packaged of
Coca-Cola product.
As a big company, Coca-Cola had to make to maintain their sale based on the
demand of the customer itself. Because of that the company had to launch a new
product that is coke life. But, the issue is the customer has become more health
conscious because of that they started to avoid a harmful drink which can bring a
disease that are commonly known as diabetes.
Research shown that the diabetes among adult who drink the product increase
each year. because of that, the customer are avoiding on consuming the product
because they know the only thing that natural in that product is the stevia.
In addition, the production of new Coca-Cola is also timely because it is a less-
than-economic economy and many unemployed people who are unable to buy new
Coca-Cola drinks and the production of a brand new china drink is super milky pulpy
is also one of the It causes no new sale of coca cola and the challenge of the
company that is widely loved.
There a lot of other chemical that could bring harm to their health such as
carbonated gas inside the drink and also there is a viral about the coca can be used
to clean the toilet. Because of that people will have a doubt on the product that can
bring a question “is it safe for to drink that”. The other thing is the customer realise
that the product is very harmful for their health because of that company was using
an artificial stevia that is 200 times sweeter than a regular sugar.
Furthermore, they also find out that product is containing an artificial colouring that
is caramel e150d that is the same chemical on the other Coca-Cola product. So, the
biggest issues and problem is a product is not just like it stated because the
consumer realise that the stevia is only natural but no healthy for our body.
Because of this the product failed to be sold when the consumer are have more
health conscious that make them care about the contain that they consume on their
daily life.
4. Coca-Cola also has trouble marketing its America in the US because the US
government does not allow Coca-Cola's sale at school due to the American
education ministry betsy devos owning that Coca-Cola sales do not have a good
impact on their young generation and because of that it can also affect. example,
diabetes, kidney disease and others to their younger generation who will continue
their legacies for that reason also cause Coca-Cola not allowed to be sold at school.
The failure of the new Coca-Cola product launches new green packaged also
involves the marketing of Coca-Cola itself ineffective on their promotion to introduce
new green packaged and they need to explain the advantages of their new beverage
launches to change the community's views on new green packaged new ones that
they previously used were packaged in red.
Lastly, Coca-Cola also faces problems in the cost of producing materials,
advertising costs and employee costs. With the launch of a new product they need to
spend a lot on introducing their new product in order to get a response as an
example, Coca-Cola should advertise their new drinks on televisions, sample, and
newspaper and in the world of the internet so that customers get fixed info in new
green packaging. In addition, the cost of workers and the cost of materials also
increases as they require those who specialize in the manufacture of new Coca-Cola
derived from stevia which are so expensive for some of the usual Coca-Cola
ingredients as well as for their product at this time with the cost of a large, something
new product launches. .
5. RECOMDATION
Coca-Cola should have experienced team marketing staff in managing new
marketing products that need to be introduced to their customers so they get a
welcome and have creative team marketing in order to advertise their drinks to attract
customers. Coca-Cola also needs to have a patient who is patient in handling
customer comment-comments on the product as the comment also helps Coca-Cola
continue to correct their mistakes.
In our view is a recomdation, recycling and winning also increase sales as many
consumers buy Coca-Cola drinks and will try to win prizes offered and can recycle
coca bottles to recycle back can reduce the cost of bottle-making and giving benefits
to coca Coca-Cola presents a prize of RM 2000 for anyone who can buy Coca-Cola
with a sign in the win bottle so that the sale of Coca-Cola definitely increases the high
overpowering of them. with the recycling of Coca-Cola bottles can also help reduce
the wastage of materials and increase the production of the company.
In addition, in our view, cola-cola also needs to reduce sugar content in Coca-Cola
because many do not like high sugar content in their food as well as drinks because
sugar can bring many hookers to us and can have a high impact on diabetics and
due to the high sugar content, the government of America did not allow the sale of
Coca-Cola in school according to the ministries of America education is betsy devos
because it can affect the children in the country who will continue their legacy so
Coca-Cola is not allowed in school over there. By reducing the sugar can also attract
back users who did not buy coca due to high sugar content.
We also recommend that Coca-Cola always be a sample promotion, a pack of
cola-cola is sold for RM10 and sold during promotion with RM5 to help the hard-
earned coco-cola drink because this is the first time that they cannot taste Coca-
Cola Because the prices are so expensive for those who are hard and Coca-Cola, it
is also necessary to hold the csr to bring them closer to the local community and their
beverage is always the choice of consumers as well as being the biggest in the world
in drinks.
6. Coca-Cola also has to provide customers with service that can receive complaints
from their customers to help develop Coca-Cola company itself and can improve in
terms of packaging, taste and price to become the first beverage company to
dominate in the world beverage sector. for example, establish 24 hr customer service
for customers to feel valued.
Last but not least, our suggestion is that Coca-Cola sponsors non-individual
athletes or teams to get the attention of the users as well as the Coca-Cola name
also rising in the world by being the first drink to sponsor sponsors in Malaysia such
as football teams Kelantan who are in need of sponsorship to continue their action in
the league of super Malaysia in addition to being able to promote their drinks.
7. 2. CONCLUSION
In conclusion, the Coca-Cola needs to further improve their management system in
order to compete with other companies that provide different types of drinks from
juices to savvy water drinks that are increasingly getting fired from consumers. Coca-
Cola parties also need to make more research on their diet as the community is now
more concerned with healthy drinks and drinks that have various functions in one
drink only.
Coca-Cola also needs to focus on the use of sugar in their products as many
consumers do not like much sugar in Coca-Cola's water production because for
those who drink high sugar content is bad for health and cola needs to set up a new
promotional plan so that they cannot escape Their promotion as technology expands
from day to day, Coca-Cola should always remember that they are no longer a
golden boy in the beverage industry because in the United States sales volume
decreases for 10 consecutive years. Coca-Cola parties also need to be sensitive to
changing user needs in order to meet their customers' needs and be the best drink
among the best.
9. REFERENCES
1. Horovitz, B. (2014, October 01). Green is the new red for Coke Life opening.
Retrieved November 29, 2017, from
https://www.usatoday.com/story/money/business/2014/09/30/coca-cola-coke-
coke-life-open-happiness-soft-drinks-beverages-colors-branding/16477457/
2. Jurevicius, O. (2017, July 24). Coca Cola SWOT analysis 2017. Retrieved
November 29, 2017, from https://www.strategicmanagementinsight.com/swot-
analyses/coca-cola-swot-analysis.html
3. Coca Cola and Pepsi Sustainability Report. (n.d.). Retrieved November 29,
2017, from https://www.ukessays.com/essays/business/sustainability-reports-
of-coca-cola-and-pepsi-business-essay.php
4. Smithers, R. (2014, June 10). Coca-Cola Life: Coke with fewer calories and less
sugar to tackle obesity. Retrieved November 29, 2017, from
https://www.theguardian.com/business/2014/jun/11/coca-cola-fewer-calories-
less-sugar
5. Packaging & Recycling | Sustainability. (n.d.). Retrieved November 29, 2017,
from http://www.coca-colacompany.com/learn-more-about-sustainable-
packaging
10. 1. TABLE OF CONTENT
CONTENT PAGE
1.DISCUSSION ON THE CASE STUDY
1-6
2. CONCLUSION 7
3. APPENDIX 8
4. REFERENCES 9
11. Name(s):
1. WAN MOHAMAD ALIFHAIQAL BIN WAN MOHD SAFARI
2.MOHAMMAD SYAZRILBIN MOHD ZAMRI
ID Number(s):
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2. AM1709003069
Lecturer Name:
HIDAYAHTUL KHUSNA BINTI ABDUL MALIK
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