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Coke Internship - Chandigarh

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3 Month Internship in Kandhari Beverages Pvt. Ltd. Worked on Grass Root Level

Coke Internship - Chandigarh

  1. 1.
  2. 2.
  3. 3.
  4. 4. What is live positively?<br />Live positively is our commitment to make a positive difference in the world by redesigning the way we work and live so sustainability is part of everything we do.<br />
  5. 5.
  6. 6. There are 2 operations in INDIA<br />COBO<br /><ul><li>Company owns bottling operation
  7. 7. Comes under HCCBPL. (Hindustan Coca- Cola Beverages Private Limited).</li></ul>FOBO<br /><ul><li>Franchise owns bottling operations.
  8. 8. 13 franchise bottlers across INDIA.</li></li></ul><li><ul><li>KANDHARI GROUP was established in 1967 by Late Mr. Teja Singh Kandhari.
  9. 9. The group’s first venture was a bottling unit as a franchisee of PARLE’s soft drink manufacturing “ Gold Spot ” under license from PARLE established at Amritsar in the north Indian state of Punjab.
  10. 10. Kandhari Beverages Ltd is among Coca-Cola India's top 4 franchisee bottlers.</li></li></ul><li>Processing Production<br />Soft drink bottling or manufacturing involves five major processes, each with its own safety issues that must be evaluated and controlled:<br /> 1. Treating water.<br /> 2. Compounding ingredients.<br /> 3. Carbonating product.<br /> 4. Filling product.<br /> 5. Packaging.<br />
  11. 11. The Project<br />Study on Consumption Pattern of Coca-Cola Products.<br />Region- Chandigarh<br />Chandigarh Bottling Company<br />
  12. 12. Target Segment<br />Hospital canteens<br />&<br />Govt. Canteens<br />Hotels<br />&<br />Clubs<br />
  13. 13. <ul><li>PC – 10%
  14. 14. KO - 53.33%
  15. 15. S – 36.66%</li></li></ul><li>PC-21.05% KO- 78.9%<br />
  16. 16. <ul><li>PC – 51.1%
  17. 17. KO – 40%
  18. 18. S – 8.9%</li></li></ul><li>PC – 54.8% KO – 45.2%<br />
  19. 19. <ul><li> Rgb-40.7%
  20. 20. 500ml-29.7%
  21. 21. 2lt-14.8%
  22. 22. Cans-1.85%
  23. 23. Tetra Pack- 9.26%</li></li></ul><li><ul><li> Tropicana-22.2%
  24. 24. Mango drink- 33.3%
  25. 25. Real-25%
  26. 26. Lemon Drink-19.44%</li></li></ul><li><ul><li> AQ-15%
  27. 27. KW-40%
  28. 28. BL & LC-45%</li></li></ul><li><ul><li> Rgb-68.75%
  29. 29. 500ml-6.25%
  30. 30. 2lt-20.8%
  31. 31. Cans-4.17% </li></li></ul><li><ul><li> AQ-34.8%
  32. 32. KW-46.6%
  33. 33. BL & LC-18.18%</li></li></ul><li><ul><li> LH-53.1%
  34. 34. KS-17.2%
  35. 35. EQ/LC-29%</li></li></ul><li><ul><li>Tropicana-34.6%
  36. 36. Maaza & Minute Maid- 12.5%
  37. 37. Real- 53.8%</li></li></ul><li>Opinion on Minute Maid Pulpy Orange<br />
  38. 38. Opinion on Minute Maid Nimbu Fresh<br />
  39. 39. Preference in Water Brands<br />
  40. 40. <ul><li>Coca-Cola’s csd products have high sales due to high demand.
  41. 41. Maaza share is being eaten up by local brands providing high margin to retailers.
  42. 42. Tetra packs are in quite demand in this segment
  43. 43. Kinley share is also eaten up by local ones due to the reason of margin and also Bisleri being proffered due to brand name establishment.</li></li></ul><li><ul><li>Mango juices are not in demand for mocktails.
  44. 44. Minute Maid Nimbu Fresh still has not entered the lounges or bars.
  45. 45. Csd’s can be easily pushed because of a bartender’s first choice in bars.
  46. 46. Pulpy Orange cannot be promoted in bars because of pulp.</li></li></ul><li><ul><li>Supply issues- many compliant about the delays in delivery.
  47. 47. Unavailability of required stock on the delivery trucks.
  48. 48. Bulk buying customers need to be provided with timely delivery.
  49. 49. Complaints about no replacement of non-consumable articles in delivery.
  50. 50. Compliant about no replacement of leakage/breakage.
  51. 51. Large amount of visi problem in market not entertained.
  52. 52. Bulk customer’s demands on some issues of fridges are not entertained timely.
  53. 53. Somewhere giving of undue promises is a matter of concern too.</li></li></ul><li><ul><li>A special sales team.
  54. 54. Healthy products Maaza, pulpy orange and nimbu fresh in menu card.
  55. 55. Juices for parties, gathering and kitty parties in hotels and clubs.
  56. 56. Shelf display can be there in bars.
  57. 57. Providing OYA-hotels.
  58. 58. Tetra packs in the market.
  59. 59. Kinley water – price, visibility factor.
  60. 60. Low focus on low consuming hotels, high focus on capturing novice high consuming ends and maintaining strictly the present buyers.
  61. 61. Competing Real or Tropicana in the market might not be possible until we have our own range of juices.</li></li></ul><li>
  62. 62.
  63. 63. <ul><li>Maximise Company and bottler long-term cash flow.
  64. 64. Attract, engage and retain the best talent.
  65. 65. Develop and deploy the world’s most innovative and effective marketing.
  66. 66. Aggressively increase the value of our portfolio.
  67. 67. Think and act like an integrated global enterprise while intensifying our local focus. Become a critical part of our customer’s growth strategies.
  68. 68. Create competitive advantage by fulfilling our Live Positively commitments.
  69. 69. Design and implement the most effective and efficient business system.</li></li></ul><li>

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