1. How effective is the combination of
your main product and ancillary
products/tasks?

2. I feel that the combination of my main product and the ancillary tasks are effective for a few reasons:
One of the reasons that I feel my main product and the ancillary tasks work well together is because there
is a constant image of the artist. There is rarely a time when you don’t see her. The times when you don’t
see her the shot is from her perspective; however there is one exception to this and that Is on the digipak
where there is just a location shot in the middle however I still feel this works well and there is still an
image of the artist next to it. This is effective because it means that the audience can see who she is and
the style of her so that they remember this and chose if they will like the type of music she plays. By
seeing the style they can relate this to themselves and are more likely to listen to her music as opposed to
if she was wearing different clothes she would attract a different group of people with a different style.

3. Another reason why I feel that all three of the media’s I have created work well together is because the
artist is wearing the same clothes. When she is in the forest she is wearing a coat with a polka dot dress
and black tights then when she is on the piano she is just wearing the polka dot dress. I did this to keep the
continuity again this words well because it means they can identify her by the clothes she wears.

4. The piano and the forest are the brand identity of my products they make an appearance in each product
and quite a large appearance too. This is to show the genre of the song being instrumental/ folk/ indie and
Is also to give an idea as to what the songs are about. The setting of the forest gives a lonely kind of
feeling. Typically forests are associate with either dog walking or picnics however the artist is alone by
herself just walking with her bike. It is also suppose to reinforce the idea of her thinking and getting
inspiration which is shown in the bedroom scene in the music video when she is writing down lyrics and
changing positions as well as looking out of the window. By having the same ideas in each of the products it
helps link them together and helps the audience to have this interruption so the fact she is alone in a forest
acts as a signifier along with the black and white music video.

5. I have also kept all the writing the same on all of my products. On the music video and the ancillary products
Jill Zimmerman, sous to fuse (album name and artist name) is written In vijaya (Jill zimmerman, souls to fuse) and
other bits of writing are written in vrinda (hgjnfjhjjd)this makes It recognisable to the audience who know Jill
Zimmerman well.
Along with the font being the same on all of the products I have also kept the colours the same. The
writing is always in white and the scenes are much darker colours with the earth like coloured
clothing and the woods then on the video the black and white.

6. Lastly on all of the products with the exception of one you do not see the artist face this is a constant
theme throughout my products as I have stated in question one of the evaluation that I have done this
because I am creating the products as if the artist is quite popular, therefore she already has a fan base
so most of the people that will be buying the products will already know about Jill Zimmerman so I do
not feel that it is necessary to show her face this is also another brand identity as it is very different to
other artists and other products similar which makes it more recognisable as opposed to something
which is very common. I hope that by doing this it sets my products apart from other similar products
however still maintaining similarities and conventions. For these types of products we expect to see an
image of the artist facing the camera so this is what makes it different from the rest. Never the less I
still have one image of the artist looking at the camera, which again as I said in question one of my
evaluation I have done this so that it entices people to buy it if they want something with the artist on as
in this generation we are very visual and like to be able to know who the person is and what they look
like. it also encourages people that do not know about Jill Zimmerman to want to buy the product in hope
that there will be a lot more Information about her this is also why I have proposed that if I was to make
the digipak in real life for this artist I would make sure there is a lot of information about her in a leaflet
on the digipak mainly for people that have only just been introduced/found out about Jill Zimmerman. I
also proposed that I would have a interactive website where Jill Zimmerman can make videos for not
only her fans for but also for new people this will allow them to see her face and get to know more
about her and as well as them being able to get involved and be an active audience as they could send in
questions to her and get involved with things like competitions.