Anghami is a digital music streaming platform that is the #1 on-demand streaming service in the Middle East and North Africa region. It has over 60 million users who spend on average 52 minutes per day streaming over 1 billion songs each month. Anghami offers a free, ad-supported service as well as a premium subscription tier called Anghami Plus that removes ads and allows for additional features like high quality audio and offline playback. The document discusses how Anghami partners with brands to promote their service and engage users through integrating music into other platforms, connecting fans to artists, using data insights to target ads, and providing opportunities for brand activations.
4. POP 19%
KHALEEJI 14%
EGYPTIAN 13%
HIP HOP 9%
DANCE 9%
GEN Z GEN Y GEN X Baby
Boomers
31% 60% 8%
OTHER
95%
3% 2%
SITTING
74%
DRIVING
13%
ON FOOT
10%
OTHER
3%
OTHER
62%
38%
ARABIC
55%
INTERNATIONAL
45%
A world of engaged users
Playing music anywhere and everywhere
14. 10 11 12 13 14 15 16 17 18 19 20 21 22
Strong insights deliver effective outputs. The power of music and technology allows Anghami to collect data
based on demographics, moods, activities, allowing brands to speak to users at the right time, place, and
emotion.
Romance
WorkoutDriving
Shopping
Morning
Coffee
Dance
Focus
AMPLIFY
Communicate with users using actionable insights 4