advertising

1. Evolution of Advertising
Types of Advertising

2. - as human technology advanced, so did
advertising peripherals
- From simple black and white posters to
road side LCD monitors
- From black and white TV ads to Computer
Generated Image assisted TV
commercials
- From Direct Mail to interactive Online
Advertisements

6. Major Types
Brand Advertising
Retail Advertising
Political Advertising
Direct Response Advertising
Business to Business Advertising
Institutional Advertising
Public Service Advertising
Interactive Advertising
Point of Purchase Advertising

7. Brand Advertising
- brands establish long term identity or
image in the minds of the customer

8. Retail Advertising
- done by local stores
- aims to encourage people to go to the
store

9. Political Advertising
- advertising that promotes politicians
or any political intent

10. Directory Advertising
- Type of advertising that shows a
listing of companies, products or services

11. Direct – Response Advertising
- direct way of simulating a response,
usually a sale, through direct contact to
prospect via mail, telephone, e-mail and now
short messaging system(spam messaging)

12. Business to Business Advertising
- business to business promotion for
business to business products

13. Institutional Advertising
- Corporate Advertising, message is
focused on maintaining or improving how
the company is looked at by the market

14. Public Service Advertising
- the message is for public service and
non-profit in nature.
- ad is for a good cause or to prevent a
bad situation from happening

15. Interactive Advertising
- run by webpages or via digital media
(mobile phones)

16. Point of Purchase Advertising
- advertising done on the place were
the product is being sold

17. Media
• Online
• Television
• Radio
• Print
Events
Sponsorships

18. Media Channel
Television Advertisements
Radio Commercials
Print Media
• Posters
• Billboards
• Newspaper Ads
• Magazines
• Outdoor/Indoor Ads

19. Social Media Channel
• Facebook
• Twitter
• Instagram
• Youtube

20. Events
Interest Based Activities
• Fun-runs
• Conventions
• Interest Specific Activities

21. Sponsorships
• Celebrity Sponsorships
• Sports Sponsorships
• Event Sponsorships

22. Creative enough to grab attention
Timely enough to be appreciated
Talk about the benefits
Make your message relevant and simple

23. Topics
• Integrated Marketing Communication
• Consumer Behavior