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2011 10 webIT Keynote: Crowdsourcing

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2011 10 webIT Keynote: Crowdsourcing

  1. 1. Crowd Sourcing The Future ofMarketing Campaign Development Gillian Muessig, President & Co-founder, SEOmoz October, 2011
  2. 2. FOCUS GROUP
  3. 3. FACEBOOK GROUP
  4. 4. LINKS: HOW WE GET AROUND
  5. 5. LINKS: VOTES OF POPULARITY
  6. 6. LINKS: A REALLY BAD SIGNAL
  7. 7. LINKS: A REALLY BAD SIGNAL
  8. 8. SOCIAL SIGNALS
  9. 9. Users: 50mm 750mm 200mm 120mm 10mmUsers: 14mm Millions 14mm 6.5mm SOCIAL SIGNALS
  10. 10. SOCIAL SIGNALS
  11. 11. GOOGLE PIVOTS
  12. 12. IMMEDIACY
  13. 13. SENTIMENT
  14. 14. FOCUS GROUPS ARE BOGUS
  15. 15. FOCUS GROUPS ARE UNCOMFORTABLE
  16. 16. YOU’RE NOT PARANOID
  17. 17. IT’S THE BEST WE HAD
  18. 18. CROWD SOURCE FUNDING
  19. 19. CROWD SOURCE FUNDING
  20. 20. CROWD SOURCE FUNDING
  21. 21. CROWD SOURCE DONATIONS
  22. 22. CROWD SOURCE DONATIONS
  23. 23. CROWD SOURCE INVENTIONS
  24. 24. CROWD SOURCE SIMPLE TASKS
  25. 25. CROWD SOURCE SIMPLE TASKS
  26. 26. Involvement Marketing CROWD SOURCE MARKETING
  27. 27. Users: 50mm 750mm 200mm 120mm 10mmUsers: 14mm Millions 14mm 6.5mm HELLO, FACEBOOK & FRIENDS!
  28. 28. ASK ME ANYTHING
  29. 29. What color do you feel like this morning? TEXT
  30. 30. What color do you feel like this morning? A SIMPLE QUESTION
  31. 31. More than 1000 responses within 1 hour MARKETERS SOULS SING!
  32. 32. POETRY
  33. 33. WHAT CAN YOU DO WITH IT?
  34. 34. HEADS UP, CORPORATE BUYERS!
  35. 35. INDUSTRIAL DECISIONS
  36. 36. ASK US; WE’LL TELL YOU
  37. 37. GET SOME PERSPECTIVE
  38. 38. MASS MARKETED PRODUCTS
  39. 39. INDUSTRIES IN NEED OF PIVOTING
  40. 40. OPM
  41. 41. SOME PEOPLE DON’T ASK
  42. 42. THOUGHT LEADERS
  43. 43. Apple Industrial, soft goods, hospitality Industrial, soft goods, hospitalityTHOUGHT LEADERS DON’T ASK DIRECTIONS
  44. 44. FINAL THOUGHTS
  45. 45. Q+A Use the code: WebIT2011 45 days to play w/Mozzers• Twitter: @SEOmom• Blog: www.seomoz.org/blog• Email: gillian@seomoz.org

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