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How to get found with inbound marketing

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How to get found with inbound marketing

  1. 1. How to Get Found With Inbound Marketing Wednesday, July 24th 2013 1:30 PM EST Stewart Sylvester Inbound Marketing Manager BrainSell Technologies @StewartSylvest1 Sonja Fridell General Manager BrainSell Technologies @sfridell
  2. 2. @brainsell
  3. 3. What Downturn?
  4. 4. Customers Have Changed
  5. 5. Now they are... educated savvy researchers
  6. 6. Outbound Marketing was About PUSHING your Product
  7. 7. So What Is Inbound Marketing?
  8. 8. Inbound Marketing is About Pulling People In...
  9. 9. •Become an Expert •Gain a Following •Have People Reaching Out to YOU With Inbound Marketing You Can...
  10. 10. BrainSell's Inbound Marketing Circle BrainSell's Topsfield office whiteboard wall.
  11. 11. How To Get Found with Inbound #1) Write an engaging and helpful blog post - on something relevant to your industry - with a CTA to capture leads. #2) Promote your post on social media outlets: LinkedIn, Twitter, Facebook, Tumblr, and Pinterest (if you have cool images ... which you absolutely should). #3) If it's a really cool blog post with a whitepaper or other CTA attached to it - do a press release on it.
  12. 12. How To Get Found with Inbound #4) Leads come in: screenshots of Sonja in our Marketing Automation solution - Net-Results #5) Scored in Marketing Automation:
  13. 13. How To Get Found with Inbound #6) Assigned to a salesperson in CRM and sold Screenshot of Sonja in our CRM instance - SugarCRM
  14. 14. •Hootsuite/TweetDeck (twitter, facebook, linkedin) • •Google Analytics • •Google Marketplace • •Feedburner •Wordpress, Blogger, Tumblr •Weebly (site builder with forms) •Woofoo forms, Google forms •Marketing automation(Hubspot, Pardot, Net-Results) BrainSell's Favorite Free Tools
  15. 15. In Closing •Inbound marketing WORKS! •Customers have changed, have you? •Be valuable and social •Use the Inbound Circle! •Embrace technology •Watch the leads come in and deals close
  16. 16. Next week: Learn how to convert Inbound leads to deals won using Marketing Automation and CRM.
  17. 17. Now What? Tweet with us! @brainsell 5 Ways to Improve Lead Generation on Your Website - Download Whitepaper