6. SCHEMAS
• A cognitive framework that helps organize and interpret
information.
• Allows us to take shortcuts in interpreting the vast amount of
information.
• Focus only on things that confirm our preexisting beliefs and
ideas.
(i) May contribute to stereotypes
(ii) Makes it difficult to certain new information
7.
8. SOCIAL INFLUENCE
• Occurs when one’s emotions, opinions, or
behaviors are affected and influenced by
social groups.
• Seen in conformity, socialization, peer
pressure, obedience, leadership, persuasion,
sales and marketing.
9.
10. PERSUASION
• The action or fact of persuading someone of
being persuaded to do or believe something.
11.
12. COMFIRMATION BIAS
• Confirmation bias is the tendency to search
for, interpret, or prioritize information in a way
that confirms one’s beliefs or hypothesis.
13.
14.
15. INTRINSIC MOTIVATION
• Self-desire to seek out new things and new
challenges, to analyze one’s capacity, to
observe and to gain knowledge.
• Driven by an interest or enjoyment in the task
itself, and exists within the individual.
16.
17.
18.
19.
20.
21. OBSERVATIONAL LEARNING
• Occurs through observing the behavior
of others and repeating those actions.
22.
23.
24.
25.
26. DOWNWARD
COUNTERFACTUAL THINKING
• Focuses on how things might have been much
worse.
• Recognize the consequences could have been
more undesirable, improves mood
momentarily.
