1. UNDERSTANDING ONLINE BEHAVIOR & GROW YOUR BUSINESS Bill Barnes VP, Business Development Mediative

3. WHO WE ARE

5. UNDERSTANDING USER BEHAVIOR

11. Search Behavior: Search Patterns on Major Engines

12. Google Live Yahoo Search Behavior: Search Patterns on Major Engines Source- Eye Tracking II: Enquiro

13. Search is… The connection between intent and content User Behavior

14. User Behavior Search is… The connection between intent and content Intent = Keywords

15. “ Digital Camera” Reviews Consumer Reviews Testimonials SLR 5 Megapixel Canon Kodak Nikon Sony Small Size Easy to Use Digital Camera Semantic Mapping in Search

17. “ until I find you john irving” Content matched intent

18. Contentmatched intent “ until I find you john irving”

21. The Area of Greatest Promise?

22. How Important is the Area of Greatest Promise? Enquiro Microsoft Ad Relevance Test

23. SEO & SEM

24. Search is… The connection between intent and content Intent = Keywords User Behavior

25. Keywords

27. Let ’ s talk about Spiders

28. Let ’ s talk about Spiders

29. 3 Keys to SEO

36. 3 Keys to SEM