SEO marketing...it shouldn't be keywords vs. content but a mix of both!

1. Keywords Contextvs.
The Newest Battle in SEO Marketing

2. K
e
y
w
o
r
d
s
Targeted words that are discovered based on analysis of
user search engine queries.
These can be single words or long-tail keywords (like
“SEO company” or SEO companies Los Angeles”)
They can also include locations-- and should! Local
search is a big deal right now

3. C
o
n
t
e
x
t
Users are performing more detailed searches, leading to
a new method of marketing.
Contextual marketing is all about topics and ideas.
Bots are getting more savvy to methods like entity
searches, providing better SERP accuracy

4. The goal is to combine the context or intent with
keywords and optimized content for a
comprehensive approach to SEO and marketing.
Context is a must-have Keywords are still relevant

5.  Know Your Audience
 Consider User Intent
 Do NOT Overuse Keywords
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