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Digital TV in Thailand 2015

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2015 was another turbulent year for Digital TV in Thailand. Although Thailand’s Broadcasting Commission (NBTC) handed out 13.5 million free digital TV coupons to Thai households in 2014 and 2015, only 8.5 million redeemed the coupons.

2015 was also the year where video-on-demand and OTT services made waves in Thailand first with the local providers PrimeTime, Doonung, DooDee and Hollywood HDTV, followed by Malaysian iFlix and Singaporean Hooq.

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Digital TV in Thailand 2015

  1. 1. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 V 1.0
  2. 2. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 www.yozzo.com BANGKOK           www.yozzo.com
  3. 3. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 • www.yozzo.com Source: Office of the NBTC - Attaporn Lawanwatthanakul www.yozzo.com
  4. 4. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 1 10 Oct 2014 4,645,495 21 N/A 2,922,250 63% 31 July 2015 2 28 Nov 2014 1,777,495 20 100 1,195,933 67% 31 July 2015 3 24 Dec 2014 623,401 4 41 454,056 73% 31 Aug 2015 4 28 Jan 2015 633,825 5 38 432,011 68% 30 Sept 2015 5 10 Feb 2015 517,463 7 36 370,394 72% 31 Oct 2015 6 06 Mar 2015 124,763 4 8 83,564 67% 30 Nov 2015 7 21 May 2015 5,248,854 56 476 3,082,109 59% 31 Jan 2016 • www.yozzo.com Source: Office of the NBTC - Attaporn Lawanwatthanakul www.yozzo.com
  5. 5. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 • www.yozzo.com TALAT PHO (ตลาดโพธิ์) and BU PHO (บุโพธิ์) both located in Lam Plai Mat district of Buriram Province has redeemed 97% of their coupons Of 823 coupons delivered to KHAO PHANG (เขาพัง) in Surat Thani Province only 3 people redeemed Source: Office of the NBTC - Attaporn Lawanwatthanakul
  6. 6. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 www.yozzo.com April 2014 – June 2014 50% 11 main sites July 2014 – June 2015 80% 39 main sites + additional sites July 2015 – June 2016 90% Additional sites July 2016 – June 2017 95% Additional sites www.yozzo.com
  7. 7. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 www.yozzo.com
  8. 8. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 www.yozzo.com Channel 3, 5, 7, 9, 11 & ThaiPBS simulcasts on analog and digital TOP 5 RATED CHANNELS 1. CH 7 2. CH 3 3. Workpoint TV 4. Channel 8 5. Mono 29 Source: NBTC | AC Nielsen PSI reaches 17.5 million households nationwide, controlling a 70% market share in the satellite TV business
  9. 9. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 www.yozzo.com 01. 5 HD 02. NBT 03. Thai PBS 04. N/A 05. N/A 06. N/A 07. N/A 08. N/A 09. N/A 10. Parliament TV 11. N/A 12. N/A 13. 3 Family 14. MCOT Family 15. Loca 16. TNN 24 17. Thai TV 18. New TV 19. Spring News 20. Bright TV 21. Voice TV 22. Nation TV 23. Workpoint 24. True 4U 25. GMM 26. Now 27. Ch8 28. 3 SD 29. Mono 30. MCOT HD 31. One 32. Thairath TV 33. 3 HD 34. Amarin TV 35. 7 HD 36. PPTV In December 2015 the broadcasting regulator (NBTC) introduced a mandatory numbering system, enforcing the same channel numbering for the first 36 channels across all TV platforms
  10. 10. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 www.yozzo.com Source: Millwardbrown-AdReactions www.yozzo.com
  11. 11. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 www.yozzo.com
  12. 12. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 • www.yozzo.com Malaysia-based iflix and Singapore-based Hooq offer monthly subscriptions from THB 100 and THB 119 respectively PrimeTime Hollywood HDTVDoonung DooDee
  13. 13. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 www.yozzo.com 24% 14,5% 14% 11% 7,5% 4,8% 3,8% 3,5% 2,5% 1,5% 1,5% 1% 3 HD 7 HD Workpoint ONE HD GMM Mono 29 3 SD CH8 Thai PBS 3 Family NBT PPTV TOP FAVORITE CHANNELS PREFERED VIEWING PLATFORM Source: Survey from University of Thai Chamber of Commerce – Faculty of Arts www.yozzo.com
  14. 14. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 www.yozzo.com THIS ACCOUNTS FOR: • 258 satellite TV channels • 158 cable TV channels • 15 Internet Protocol TV (IPTV) channels AMONG THE OUT-OF-SERVICE CHANNELS ARE: • GMM Broadcasting stopped its Z Pay TV34, Z1 and GTH On Air channel • CTH Cable TV ended its Wisdom, Asian Food Channel, Australian Network, Max Sports and Kon Dontree • True Visions Group discontinued its RAMA Channel, Star World, Channel V Thailand, HD Showcase, Active TV, BBC Earth, MTV HD, WE TV and True Information Channel. 661 CABLE/SATELLITE AND IPTV CHANNELS ARE STILL OPERATIONAL
  15. 15. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 www.yozzo.com Yozzo is a Telecom Consulting firm, specializing in Information and Communications Technology (ICT). WHAT WE DO We assist public and private sector clients in their decision making through market insights, experience and technical skills. Our clients includes: Governments, Telecom Regulators, Telecom operators, MVNO’s, Device manufacturers, Software & Service providers, Media and Broadcasting companies. HOW WE DO IT We approach consultancy engagements from a commercial perspective, with the aim of adding significant value to your business by identifying and pursuing: growth opportunities, create products, services, and businesses that improve the efficiency, productivity, and profitability of your business.
  16. 16. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2016 Copyright © 2016 Yozzo Co.,Ltd. All Rights Reserved. DISCLAIMER Some statements made in this material are forward-looking statements with the relevant assumptions, which are subject to various risks and uncertainties. These include statements with respect to corporate plans, strategies and beliefs and other statements that are not historical facts. These statements can be identified by the use of forward-looking terminology such as “may”, “will”, “expect”, “anticipate”, “intend”, “estimate”, “continue” “plan” or other similar words. The statements are based on our assumptions and beliefs in light of the information currently available to us. These assumptions involve risks and uncertainties which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Please note that the company and executives/staff do not control and cannot guarantee the relevance, timeliness, or accuracy of these statements.
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2015 was another turbulent year for Digital TV in Thailand. Although Thailand’s Broadcasting Commission (NBTC) handed out 13.5 million free digital TV coupons to Thai households in 2014 and 2015, only 8.5 million redeemed the coupons. 2015 was also the year where video-on-demand and OTT services made waves in Thailand first with the local providers PrimeTime, Doonung, DooDee and Hollywood HDTV, followed by Malaysian iFlix and Singaporean Hooq.

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