Mobile SEO is a hybrid of search engine optimization & mobile marketing. It came into existance after changes in google's searching algorithm due to rapid increase in number of smartphones. Mobile SEO is very effective when you have two different sites for displaying same content on different devices like desktop, mobile, tablet etc. YourSEOPick has mentioned 5 major things that you need to know about mobile SEO in this document that can raise your chances of ranking higher in SERP.

1. 5 Major Things to Remember About Mobile SEO
Doing business on internet without effective SEO is suicidal. If you have to
grow and develop as a business unit on account of your website, SEO is a must.
Search Engine Optimization (SEO) is the only way to create a strong online
presence for your business. You can make your brand stand out from hundreds
of other competitors to make a mark for yourself.
With most of your visitors shifting to mobile for reaching your website,
importance of mobile SEO is at its peak. Search engines keep on changing their
algorithms for search engines result. With several tweaks, search engines take
into account several parameters for assigning rank to your website. Some of the
major reasons why mobile SEO is gaining more and more popularity is listed
Higher rankings = More visits = More sales

2. 5 Major Things to Remember About Mobile SEO
below. These are the points which have to be kept in mind while deciding on
the mobile SEO strategy.
1. Something you cannot afford to miss
Search engines have included mobile SEO in their parameters for ranking a
website. If you want to gain a higher rank and vis-a-vis more traffic, you cannot
afford to miss out on mobile SEO. You should use mobile optimized content for
better results. Search engines will rank your website higher if you will provide
relevant and optimized content on your website. Your website will be searched
and projected on the search pages if you will have topic-specific content.
2. Integrate proper Redirect Key
If your website is redirecting your visitors to some other site, make sure that the
destination site is the one visitors are looking for. You can direct your visitors to
the version of website that best suits their device, be it laptop, mobile or tablet.
Besides giving amazing user experience, it is also helpful in gaining a higher
rank from the search engines. More visitors will visit your website if they will
find the website to be device-friendly.
3. Go for Responsive Design
When it comes to mobile SEO, it's always good to go for responsive design for
your website. Responsive design will be instrumental in your mobile SEO
strategy and mobile-optimization. Users have an inclination for responsive
design as the website adjusts itself to the screen on which it is opened. Google
also recommends it on account of its better performance and easy social sharing
Higher rankings = More visits = More sales

3. 5 Major Things to Remember About Mobile SEO
features integration. Responsive design will be useful for both your visitors and
search engines.
4. Ensure best user experience
User-experience is very important for your mobile SEO strategy. Ensure that the
mobile site loading time is less as it could be a big reason for losing your
visitors to your competitors. Avoid irrelevant cross-linking on your website. If
your visitors will not get what they have been looking for, they will quickly
leave your page. Faulty redirects will lead to more bounce rate which will again
be a factor for search engines to rank your website low.
5. Maximum visibility of Mobile Content
If you have a separate website for desktop and mobile, ensure that the content is
similar for both these sites. Keep similar and relevant content on both the sites
to minimize the chances of being labeled as duplicate or being penalized. All
the necessary information which is present on your desktop website should be
present on your mobile website also. Just remember that maximum visibility is
the key to more traffic and higher rank.
Higher rankings = More visits = More sales