Mobile-First SEO: The SEO Specialist Edition #SEOandLove

Aleyda Solís
Aleyda SolísInternational SEO Consultant & Founder at Orainti
Mobile-First SEO
#mobilefirstseo at #seoandlove by @aleyda from @orainti
The SEO Specialist Edition
Ciao #seoandlove
#mobilefirstseo at #seoandlove by @aleyda from @orainti
I’m Aleyda Solis
#mobilefirstseo at #seoandlove by @aleyda from @orainti
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
I Do SEO
BITLY.COM/LIBROSEOALEYDA
I PublishI Share
I’m Aleyda Solis
#mobilefirstseo at #seoandlove by @aleyda from @orainti
I Blog I Speak I’m Featured
I’m Aleyda Solis
#mobilefirstseo at #seoandlove by @aleyda from @orainti
I help companies to connect with them
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Search is now mostly mobile driven
http://searchengineland.com/report-nearly-60-
percent-searches-now-mobile-devices-255025
#mobilefirstseo at #seoandlove by @aleyda from @orainti
And will also become mobile-based with 

the upcoming Google Mobile-First Index
https://webmasters.googleblog.com/
2016/11/mobile-first-indexing.html
http://searchengineland.com/google-begins-experimenting-
mobile-first-index-hopes-expand-upcoming-months-262527
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Ranking signals will come from your

mobile Web presence and not Desktop
http://searchengineland.com/faq-
google-mobile-first-index-262751
#mobilefirstseo at #seoandlove by @aleyda from @orainti
And at some point Google will 

switch to a Mobile-Only Index
http://searchengineland.com/faq-
google-mobile-first-index-262751
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Mobile can already provide these
visibility & traffic results
#mobilefirstseo at #seoandlove by @aleyda from @orainti
This Growth surpassing
Desktop traffic
#mobilefirstseo at #seoandlove by @aleyda from @orainti
This Revenue
#mobilefirstseo at #seoandlove by @aleyda from @orainti
However most Websites have 

an issue converting with it
http://www.monetate.com/blog/
ecommerce-benchmarks-q4-2016
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Due to clear challenges 

with Mobile Optimization
https://www.thinkwithgoogle.com/articles/three-ways-
mobile-is-changing-canadians-expectations.html
#mobilefirstseo at #seoandlove by @aleyda from @orainti
I bet this is not a surprise ;)
https://twitter.com/Oatmeal/
status/810905426132799488
#mobilefirstseo at #seoandlove by @aleyda from @orainti
It happens in Italy too
https://www.consumerbarometer.com/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Let’s fix this with a 

Mobile-First SEO Process
#mobilefirstseo at #seoandlove by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Which queries are your visitors using to
search for your top services on mobile?
Google Search Console
#mobilefirstseo at #seoandlove by @aleyda from @orainti
How do these differentiate from the 

ones searched from desktop devices?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Are you already effectively 

targeting them with your content?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
SimilarWeb
Verify your competitors mobile 

traffic & organic search share
#mobilefirstseo at #seoandlove by @aleyda from @orainti
The mobile traffic trend over time as
well as ranked queries, positions & URLs
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Are the same mobile queries 

bringing visibility to them?
Sistrix
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Compare to identify opportunities
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Expand them taking conversational 

queries into consideration
http://searchengineland.com/google-reveals-20-
percent-queries-voice-queries-249917
#mobilefirstseo at #seoandlove by @aleyda from @orainti
What kind of product research 

people do in their smartphones?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Get ideas
KWFinder
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Discover Brands
KWFinder
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Compare Products
KWFinder
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Look for opinions
KWFinder
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Identify and prioritize those relevant
queries with higher mobile search share
Google Keyword Planner
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Think on the intent, context & immediacy
http://www.aleydasolis.com/en/search-engine-
optimization/optimizing-mobile-queries-near-you/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
It’s critical to have a Mobile Web version. 

There are 3 main alternatives.
https://developers.google.com/
webmasters/mobile-sites/mobile-seo/
Responsive Web Design Dynamic Serving Independent Mobile Site
#mobilefirstseo at #seoandlove by @aleyda from @orainti
The 3 have do’s & dont’s
Responsive Web Design Dynamic Serving Independent Mobile Site
Don’t block images, css & js
resources.
Include the Vary: User-Agent 

HTTP header
Identify & serve the relevant Web
version to the right user agent
Implement Rel alternate & canonical Tags
between mobile & desktop URLs. 



Implement 301-redirects between mobile &
desktop to refer the user agent to the
relevant Web version
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Also pros & cons! Choose based on the identified
audience behavior, business & tech requirements
https://www.thinkwithgoogle.com/articles/
building-websites-multi-screen-consumer.html
#mobilefirstseo at #seoandlove by @aleyda from @orainti
This configuration doesn’t need 

to change with the mobile first index too
https://developers.google.com/
webmasters/mobile-sites/mobile-seo/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
But is your site really mobile
friendly?
http://searchengineland.com/faq-google-
mobile-first-index-262751
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Verify for yourself by using 

Chrome’s DevTools Device Mode
bit.ly/chromedevicemode
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Look also for already identified issues 

in the GSC Mobile Usability report
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Double check for problems 

with Google’s Mobile-Friendly Test
https://search.google.com/
search-console/mobile-friendly
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Be mindful of blocked resources issues &

false-positives on optimization status too
#mobilefirstseo at #seoandlove by @aleyda from @orainti
You can directly validate if all of your site pages
pass the Mobile validation by using URLProfiler
#mobilefirstseo at #seoandlove by @aleyda from @orainti
To easily identify which ones fail and why
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Simulate Googlebot for Smartphones

and crawl your site w/ JS rendering
Screaming Frog
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Verify if the mobile crawler sees the same
than a user when accessing your site pages
#mobilefirstseo at #seoandlove by @aleyda from @orainti
See if there are blocked pages or 

resources that need to be accessed
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Check if there are faulty redirects,
canonicalization issues & errors to fix
#mobilefirstseo at #seoandlove by @aleyda from @orainti
The ideal is to also directly validate the
mobile bots behavior in your log files
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Screaming Frog
Match your log data with your own
crawled one to compare the identified URls
#mobilefirstseo at #seoandlove by @aleyda from @orainti
And if there are inconsistencies between
the requested Urls response codes
#mobilefirstseo at #seoandlove by @aleyda from @orainti
http://searchengineland.com/google-says-page-speed-ranking-factor-
use-mobile-page-speed-mobile-sites-upcoming-months-250874
It’s also critical to make sure your
mobile site pages load really fast
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Identify the load times of your 

top pages directly in Google Analytics
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Use Chrome’s DevTools Network & Audits to 

emulate & see the resources are causing the delay
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Double-Verify and prioritize with 

Google’s PageSpeed Insights Tool
https://developers.google.com/
speed/pagespeed/insights/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
You can easily validate all of your site pages
speed by using Google API with URLProfiler
URLProfiler
#mobilefirstseo at #seoandlove by @aleyda from @orainti
To also spot which issues are negatively
affecting to most of your pages
#mobilefirstseo at #seoandlove by @aleyda from @orainti
What about implementing AMP 

to improve your speed issues?
searchengineland.com/amp-top-
stories-now-live-243314
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Mobile Responsive Non-AMP Mobile AMP
To deliver a faster & safer Mobile Web experience,
even if you already have a mobile Web version
#mobilefirstseo at #seoandlove by @aleyda from @orainti
It’s now a requirement to be included in the news
carousel and can provide extra visibility
AMP article rich results

Can be free-standing in the results
page, or embedded in a carousel of
similar result types. All AMP article
rich results are also rich results.
AMP non-rich results

A basic, non-graphical search result
pointing to the AMP page.
#mobilefirstseo at #seoandlove by @aleyda from @orainti
The additional organic search visibility 

& traffic can be impressive
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Be careful showing what can be a over-simplified 

mobile AMP experience when using plugins though
Mobile Responsive Non-AMP Mobile AMP
<>
#mobilefirstseo at #seoandlove by @aleyda from @orainti
This can end-up boosting visibility 

but lowering your engagement
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Mobile Non-AMP Mobile AMP
=
The goal is to provide the most consistent user
experience through your “extended” AMP pages
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Usually when you’re in one of these scenarios
You’re in the
media, news
industry or have a
blog
Your current
mobile page speed
sucks
You can
personalize AMP
to have a similar
UX & functionality
than your current
site
#mobilefirstseo at #seoandlove by @aleyda from @orainti
You don’t have a
mobile version or
an independent
one ideally
Verify that your content type & 

functionality are AMP supported
https://www.ampproject.org/
es/roadmap/
https://www.ampproject.org/
docs/reference/components
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Follow OnPage’s AMP Checklist

for a correct implementation
https://en.onpage.org/
knowledge-base/tutorials/amp/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
If you use a CMS like Wordpress, use existing
plugins to facilitate the configuration
https://wordpress.org/
plugins-wp/amp/
https://wordpress.org/plugins-
wp/glue-for-yoast-seo-amp/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Monitor potential errors in the GSC AMP Report
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Prioritize to fix “critical” issues affecting 

most & more important pages
#mobilefirstseo at #seoandlove by @aleyda from @orainti
It can be a rollercoaster, although one with a
positive trend if critical errors are handled
#mobilefirstseo at #seoandlove by @aleyda from @orainti
To maximize your mobile search visibility
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Check out my AMP presentation

for more tools, examples & scenarios
http://www.slideshare.net/aleydasolis/
setting-amp-for-success-at-digitalolympus
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Your Mobile content 

should be optimized too
http://searchengineland.com/faq-
google-mobile-first-index-262751
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Although it will be ok
to hide it on Mobile
#mobilefirstseo at #seoandlove by @aleyda from @orainti
=
https://webmasters.googleblog.com/2016/08/
helping-users-easily-access-content-on.html
It’s critical to facilitate its access 

avoiding interstitials & pop-ups
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Don’t do this
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Or this might happen
#mobilefirstseo at #seoandlove by @aleyda from @orainti
https://www.sistrix.com/blog/pinterst-
com-hit-googles-interstitials-update/
You can use app banners instead
https://developer.android.com/
distribute/users/banners.html
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Use GSC to check how Google render your key
pages content on both mobile & desktop
Desktop Mobile
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Verify if your mobile crawled content
is also correctly rendered
#mobilefirstseo at #seoandlove by @aleyda from @orainti
If it really answer to the 

identified mobile queries
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Open Times
Address & Phone
Reservation
Photos & Reviews
Ratings
Be mindful of adding the relevant
structured data to mark it up
http://www.thesempost.com/details-googles-
mobile-first-indexing-change/#Structured_Data
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Use Schema.org with Json-LD to specify the
meaning of the supported information
https://developers.google.com/search/
docs/guides/mark-up-content
#mobilefirstseo at #seoandlove by @aleyda from @orainti
We can additionally obtain extra visibility 

in mobile SERPs with Rich Snippets & Cards
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Identify more opportunities to generate featured
snippets by analyzing your competitors
semrush
#mobilefirstseo at #seoandlove by @aleyda from @orainti
You can directly test their implementation
using the Structured Data Testing Tool
#mobilefirstseo at #seoandlove by @aleyda from @orainti
As well as verify how they will look 

in mobile search results
#mobilefirstseo at #seoandlove by @aleyda from @orainti
To make the most out of them 

and maximize your mobile search CTR
#mobilefirstseo at #seoandlove by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Identify which of the targeted queries are bringing
you the highest rankings, traffic & revenue
SEOmonitor
#mobilefirstseo at #seoandlove by @aleyda from @orainti
If the right pages are being ranked & attracting
traffic & conversions for their relevant queries
#mobilefirstseo at #seoandlove by @aleyda from @orainti
How your ranked pages are shown in mobile
results and the gap vs. your competition
serpchecker
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Look also for gaps between mobile & desktop
ranked pages & queries to refine & expand
#mobilefirstseo at #seoandlove by @aleyda from @orainti
To continue identifying more mobile opportunities 

in an optimized environment to drive growth :)
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Grazie!
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Con il patrocinio del Comune di Verona
Assessorato al Commercio
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Mobile-First SEO: The SEO Specialist Edition #SEOandLove

  • 1. Mobile-First SEO #mobilefirstseo at #seoandlove by @aleyda from @orainti The SEO Specialist Edition
  • 2. Ciao #seoandlove #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 3. I’m Aleyda Solis #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 4. ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ I Do SEO BITLY.COM/LIBROSEOALEYDA I PublishI Share I’m Aleyda Solis #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 5. I Blog I Speak I’m Featured I’m Aleyda Solis #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 6. I help companies to connect with them #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 7. Search is now mostly mobile driven http://searchengineland.com/report-nearly-60- percent-searches-now-mobile-devices-255025 #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 8. And will also become mobile-based with 
 the upcoming Google Mobile-First Index https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html http://searchengineland.com/google-begins-experimenting- mobile-first-index-hopes-expand-upcoming-months-262527 #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 9. Ranking signals will come from your
 mobile Web presence and not Desktop http://searchengineland.com/faq- google-mobile-first-index-262751 #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 10. And at some point Google will 
 switch to a Mobile-Only Index http://searchengineland.com/faq- google-mobile-first-index-262751 #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 11. Mobile can already provide these visibility & traffic results #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 12. This Growth surpassing Desktop traffic #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 13. This Revenue #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 14. However most Websites have 
 an issue converting with it http://www.monetate.com/blog/ ecommerce-benchmarks-q4-2016 #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 15. Due to clear challenges 
 with Mobile Optimization https://www.thinkwithgoogle.com/articles/three-ways- mobile-is-changing-canadians-expectations.html #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 16. I bet this is not a surprise ;) https://twitter.com/Oatmeal/ status/810905426132799488 #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 17. It happens in Italy too https://www.consumerbarometer.com/ #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 18. Let’s fix this with a 
 Mobile-First SEO Process #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 19. How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices? #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 20. Which queries are your visitors using to search for your top services on mobile? Google Search Console #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 21. How do these differentiate from the 
 ones searched from desktop devices? #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 22. Are you already effectively 
 targeting them with your content? #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 23. SimilarWeb Verify your competitors mobile 
 traffic & organic search share #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 24. The mobile traffic trend over time as well as ranked queries, positions & URLs #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 25. Are the same mobile queries 
 bringing visibility to them? Sistrix #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 26. Compare to identify opportunities #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 27. Expand them taking conversational 
 queries into consideration http://searchengineland.com/google-reveals-20- percent-queries-voice-queries-249917 #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 28. What kind of product research 
 people do in their smartphones? #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 29. Get ideas KWFinder #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 30. Discover Brands KWFinder #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 31. Compare Products KWFinder #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 32. Look for opinions KWFinder #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 33. Identify and prioritize those relevant queries with higher mobile search share Google Keyword Planner #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 34. Think on the intent, context & immediacy http://www.aleydasolis.com/en/search-engine- optimization/optimizing-mobile-queries-near-you/ #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 35. How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices? #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 36. It’s critical to have a Mobile Web version. 
 There are 3 main alternatives. https://developers.google.com/ webmasters/mobile-sites/mobile-seo/ Responsive Web Design Dynamic Serving Independent Mobile Site #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 37. The 3 have do’s & dont’s Responsive Web Design Dynamic Serving Independent Mobile Site Don’t block images, css & js resources. Include the Vary: User-Agent 
 HTTP header Identify & serve the relevant Web version to the right user agent Implement Rel alternate & canonical Tags between mobile & desktop URLs. 
 
 Implement 301-redirects between mobile & desktop to refer the user agent to the relevant Web version #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 38. Also pros & cons! Choose based on the identified audience behavior, business & tech requirements https://www.thinkwithgoogle.com/articles/ building-websites-multi-screen-consumer.html #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 39. This configuration doesn’t need 
 to change with the mobile first index too https://developers.google.com/ webmasters/mobile-sites/mobile-seo/ #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 40. But is your site really mobile friendly? http://searchengineland.com/faq-google- mobile-first-index-262751 #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 41. Verify for yourself by using 
 Chrome’s DevTools Device Mode bit.ly/chromedevicemode #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 42. Look also for already identified issues 
 in the GSC Mobile Usability report #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 43. Double check for problems 
 with Google’s Mobile-Friendly Test https://search.google.com/ search-console/mobile-friendly #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 44. Be mindful of blocked resources issues &
 false-positives on optimization status too #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 45. You can directly validate if all of your site pages pass the Mobile validation by using URLProfiler #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 46. To easily identify which ones fail and why #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 47. Simulate Googlebot for Smartphones
 and crawl your site w/ JS rendering Screaming Frog #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 48. Verify if the mobile crawler sees the same than a user when accessing your site pages #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 49. See if there are blocked pages or 
 resources that need to be accessed #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 50. Check if there are faulty redirects, canonicalization issues & errors to fix #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 51. The ideal is to also directly validate the mobile bots behavior in your log files #mobilefirstseo at #seoandlove by @aleyda from @orainti Screaming Frog
  • 52. Match your log data with your own crawled one to compare the identified URls #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 53. And if there are inconsistencies between the requested Urls response codes #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 54. http://searchengineland.com/google-says-page-speed-ranking-factor- use-mobile-page-speed-mobile-sites-upcoming-months-250874 It’s also critical to make sure your mobile site pages load really fast #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 55. Identify the load times of your 
 top pages directly in Google Analytics #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 56. Use Chrome’s DevTools Network & Audits to 
 emulate & see the resources are causing the delay #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 57. Double-Verify and prioritize with 
 Google’s PageSpeed Insights Tool https://developers.google.com/ speed/pagespeed/insights/ #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 58. You can easily validate all of your site pages speed by using Google API with URLProfiler URLProfiler #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 59. To also spot which issues are negatively affecting to most of your pages #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 60. What about implementing AMP 
 to improve your speed issues? searchengineland.com/amp-top- stories-now-live-243314 #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 61. Mobile Responsive Non-AMP Mobile AMP To deliver a faster & safer Mobile Web experience, even if you already have a mobile Web version #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 62. It’s now a requirement to be included in the news carousel and can provide extra visibility AMP article rich results
 Can be free-standing in the results page, or embedded in a carousel of similar result types. All AMP article rich results are also rich results. AMP non-rich results
 A basic, non-graphical search result pointing to the AMP page. #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 63. The additional organic search visibility 
 & traffic can be impressive #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 64. Be careful showing what can be a over-simplified 
 mobile AMP experience when using plugins though Mobile Responsive Non-AMP Mobile AMP <> #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 65. This can end-up boosting visibility 
 but lowering your engagement #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 66. Mobile Non-AMP Mobile AMP = The goal is to provide the most consistent user experience through your “extended” AMP pages #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 67. Usually when you’re in one of these scenarios You’re in the media, news industry or have a blog Your current mobile page speed sucks You can personalize AMP to have a similar UX & functionality than your current site #mobilefirstseo at #seoandlove by @aleyda from @orainti You don’t have a mobile version or an independent one ideally
  • 68. Verify that your content type & 
 functionality are AMP supported https://www.ampproject.org/ es/roadmap/ https://www.ampproject.org/ docs/reference/components #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 69. Follow OnPage’s AMP Checklist
 for a correct implementation https://en.onpage.org/ knowledge-base/tutorials/amp/ #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 70. If you use a CMS like Wordpress, use existing plugins to facilitate the configuration https://wordpress.org/ plugins-wp/amp/ https://wordpress.org/plugins- wp/glue-for-yoast-seo-amp/ #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 71. Monitor potential errors in the GSC AMP Report #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 72. Prioritize to fix “critical” issues affecting 
 most & more important pages #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 73. It can be a rollercoaster, although one with a positive trend if critical errors are handled #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 74. To maximize your mobile search visibility #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 75. Check out my AMP presentation
 for more tools, examples & scenarios http://www.slideshare.net/aleydasolis/ setting-amp-for-success-at-digitalolympus #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 76. Your Mobile content 
 should be optimized too http://searchengineland.com/faq- google-mobile-first-index-262751 #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 77. Although it will be ok to hide it on Mobile #mobilefirstseo at #seoandlove by @aleyda from @orainti =
  • 78. https://webmasters.googleblog.com/2016/08/ helping-users-easily-access-content-on.html It’s critical to facilitate its access 
 avoiding interstitials & pop-ups #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 79. Don’t do this #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 80. Or this might happen #mobilefirstseo at #seoandlove by @aleyda from @orainti https://www.sistrix.com/blog/pinterst- com-hit-googles-interstitials-update/
  • 81. You can use app banners instead https://developer.android.com/ distribute/users/banners.html #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 82. Use GSC to check how Google render your key pages content on both mobile & desktop Desktop Mobile #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 83. Verify if your mobile crawled content is also correctly rendered #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 84. If it really answer to the 
 identified mobile queries #mobilefirstseo at #seoandlove by @aleyda from @orainti Open Times Address & Phone Reservation Photos & Reviews Ratings
  • 85. Be mindful of adding the relevant structured data to mark it up http://www.thesempost.com/details-googles- mobile-first-indexing-change/#Structured_Data #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 86. Use Schema.org with Json-LD to specify the meaning of the supported information https://developers.google.com/search/ docs/guides/mark-up-content #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 87. We can additionally obtain extra visibility 
 in mobile SERPs with Rich Snippets & Cards #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 88. Identify more opportunities to generate featured snippets by analyzing your competitors semrush #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 89. You can directly test their implementation using the Structured Data Testing Tool #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 90. As well as verify how they will look 
 in mobile search results #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 91. To make the most out of them 
 and maximize your mobile search CTR #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 92. How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices? #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 93. Identify which of the targeted queries are bringing you the highest rankings, traffic & revenue SEOmonitor #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 94. If the right pages are being ranked & attracting traffic & conversions for their relevant queries #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 95. How your ranked pages are shown in mobile results and the gap vs. your competition serpchecker #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 96. Look also for gaps between mobile & desktop ranked pages & queries to refine & expand #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 97. To continue identifying more mobile opportunities 
 in an optimized environment to drive growth :) #mobilefirstseo at #seoandlove by @aleyda from @orainti
  • 98. Grazie! #mobilefirstseo at #seoandlove by @aleyda from @orainti Con il patrocinio del Comune di Verona Assessorato al Commercio