Young Marketers Elite Graduation 2015 - B Phone topic - Team 2

1. B P H O N E
M A R K E T I N G P L A N
GROUP 2

2. A futur e w hen digital
bec omes part of the reality
a n d mult iples devices ar e
n e e d e d to access across
that digital world
 F U T U R E T R E N D I N D I G I TA L
I S D I S P L AY
 4 3 % V I E T N A M E S E O W N 2
O R M O R E D E V I C E S
 P E O P L E S W I T C H B E T W E E N
D E V I C E S 2 4 T I M E S / D AY

3. N OW.
ALL BRANDS ARE FOLLOWING TH AT TRENDS
TO C ATC H U P W ITH TH E FU TU R E BY
C R EATIN G MA N Y D EVIC ES

4. WHAT
IF BKAV CAN CAPTURE THE FUTURE, BY
LEADING ANOTHER TREND?

5. T H E I N T E G R A T E D D E V I C E
W I T H S T R E T C H ABLE
S C R E E N

6. A C O N T I N U O U S , E V E R - E X PAN D I N G e x p e r i e n c e o f t h e
d i g i t a l wo r l d
VALUE

7. L I M I T L E S S
E X P E R I E N C E
OF THE DIGITAL
WORLD
POSITIONING

8. OPTIMUM SEEKER WANNA BE AMBITION CHASER
I want the feeling of being served by
technological advancement and
enjoy the way it improves my life
experience
My personal devices define who I
am, what I have achieved in life and
how people should see me as.
I want to resiliently running
toward my goal on the most
efficient road
15-28 ABC+ Urban, mostly student
or 1st jobber
22 – 30 AB Urban, mostly working
25-35 AB+ Urban, building their
career
 Have certain knowledge and can
take full advantage of phone
 Looking for things that can help
them to have a comfortable life.
 Have decent understanding
about tech
 Active social living
 Focus on their goal
 Deeply understand how
technology can enable them
TARGET SEGMENTS

9. OPTIMUM SEEKER WANNA BE AMBITION CHASER
MORE SATISFACTORY
EXPERIENCE
ON DIGITAL DEVICES
FULFILLING EXPERIENCE
OF BEING RESPECTED AND
ADORED
CONTINUOUS
EXPERIENCE OF MOVING
FORWARD
Enjoy your every moment B who you are The unstoppable journey
Phone changes into tablet
Price 13,990,000 VND
Simple and light design
Watch changes to phone and
tablet
Price 17,990,000VND
Fashionable, eye-catching
design
Watch changes to phone,
tablet and laptop
Price 24,990,000 VND
Premium design
Strong capacity
PROPOSITION
PORFOLIO
WHAT NEED
TARGET
PROPOSITION & PORFOLIO

10. Ta r g e t
A M B I T I O N C H A S E R
P r o p o s i t i o n
T H E U N S T O P P A B L E
J O U R N E Y
What story will we tell them about themselves?

11. N e v e r s t o p
P U R S U I N G
Y O U R
A S P I R A T I O N
LAUNCHING COMMUNICATION BIG IDEA

12. T H A N K Y O U