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Sony-marketing mix
1.
Presentation by AYAN
BASU ANKITA PATIL CELSO GOMES DHANESHREE MAHESH GUDLA
2.
Make.Believe Believe that curiosity
is the key to creativity. Believe that anything you can imagine, you can make real.
3.
To design
and create innovative products which would benefits the people.
4.
XPERIA PHONES BRAVIA
TELEVISIONS
5.
6.
Geographic – Target
is mostly cities or urban areas . Ranges from small cities to large metropolitan areas. Over 25000 distributors selling sony products.
7.
Demographic- Income Age –teens/
youth
8.
Segmented Marketing Televisions Price-12,000-
4,00,000 Rs/- Mobile Phones Price- 7000-40,000 Rs/-
9.
13,000/- 17,00,000/-
10.
7,000/- 40,000/-
11.
Niche Marketing Ultra
High DefinitionTV Size- 84 inches Price- 17-25 lakhs
12.
Points of
Parity Television Mobile phones
13.
Points of
Difference Television Bravia technology monolithic design
14.
Mobile Phones Bravia DisplayTechnology Exmor
Sensor Walkman audio
15.
PRODUCTS Television Mobile Phones Tablets Laptops
16.
PRICE More than
other companies products. Its less flexible with compare to others.
17.
PROMOTION Festive offers Price
Discounts Lucky Draw Coupons
18.
19.
20.
THANK YOU
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