Social media & medical education

Integration of Medical
Education with
Social Media
http://www.axuedu.com/

Why me?
• I am NOT a medical educator
• I am NOT a researcher
I am however passionate about the
topic and personally use social media
in all aspects of my professional and
personal life.

What is Social Media?
Social media is media designed to be
disseminated through social interaction,
created using highly accessible and
scalable publishing techniques.
Social media uses Internet and web-based
technologies to transform broadcast media
monologues (one to many) into social
media dialogues (many to many).

What is Social Media?
• It’s having conversations
• It’s making connections
• It’s building relationships
• It’s sharing resources and information
• It’s networking
• It’s collaborating
“Social media is the platform where
connection, conversation and collaboration
take place.”

Social Media as it Relates to
Medical Education
To narrow the discussion:
• Facebook
• Twitter
• Linkedin
• Ning
• Delicious
• Google Wave

Medical Education
How are these tools being used?
• Tools for communication
• Tools for sharing of information
• Tools for collaborating on projects
• Tools for connecting
• Tools for saving time

Medical Education
Who’s Participating?
• Institutions with faculty and students
• Institutions with the communities they serve
• Faculty with fellow colleagues
• Faculty with students
• Students with fellow peers
“Everyone!”

Facebook in Medical
Education
Facebook is a social networking website that is
operated and privately owned by Facebook, Inc.
Users can add friends and send them messages,
and update their personal profiles to notify
friends about themselves.
Additionally, users can join networks organized
by city, workplace, and school or college. The
website's name stems from the colloquial name
of books given at the start of the academic year
by university administrations with the intention of
helping students to get to know each other
better.

Facebook in Medical Education

Personal Profile
• Must be a Friend first
• Share as much or as little
as you choose
• Limited profile controls
• As a user you also
control what you see!

Join a Group
• Tend to be short-term
• Less participant
interaction
• Not open to public
viewing
• Less formal
Become a Fan
• Long Term relationship
• Greater methods for
communication
• Seen on Public Profile
• Scheduled Events
• More formal

Keyword Search:
“Medical School”
9,800 Groups / 76 Fan Pages
“Medical Education”
“Medical Association”
“E-Learning” 1,500
Groups / 127 Fan Pages
“Curriculum Development”

Is Facebook a waste of time?
It depends on how you use it!

Twitter in Medical Education
Twitter is a free social networking and micro-
blogging service that enables its users to send
and read messages known as tweets.
Tweets are text-based posts of up to
140 characters displayed on the author's profile
page and delivered to the author's subscribers
who are known as followers. Senders can restrict
delivery to those in their circle of friends or, by
default, allow open access.

Who is using Twitter?
• Medical Schools
• Medical Libraries
• Medical School Departments
• Medical Organizations
• Medical Journals
• Faculty
• Students

How can Twitter be used?
• Announcements
• Helping Students to Study
• Gathering Resources
• Sharing Resources
• Promoting Activities
• Sharing Employment Opportunities
• Networking

By Medical Schools

Helping Students Study

Gathering Resources

Sharing of Resources

Is Twitter a waste of time?
It depends on how you use it and who you follow!

Linkedin in Medical Education
LinkedIn is a business-oriented social
networking site.
Founded in December 2002 and launched in
May 2003, it is mainly used for professional
networking. As of October 2009, LinkedIn had
more than 50 million registered users,
spanning more than 200 countries and
territories worldwide.

Linked in in Medical Education

Linkedin In Medical Education
Keyword Search of Groups:
Medical Education: 213 Groups
Medical Technology: 217 Groups
E-learning: 208 Groups
Instructional Design: 61 Groups
Curriculum Development: 45 Groups

Linkedin in Medical Education

Nings in Medical Education

Delicious in Medical Education
Delicious (formerly del.icio.us, pronounced
"delicious") is a social bookmarking web
service for storing, sharing, and discovering
web bookmarks.
The site was founded by Joshua Schachter
in 2003 and acquired by Yahoo! in 2005. It
has more than five million users and 150
million bookmarked URLs.

Delicious in Medical Education

Google Wave in Medical
Education
Google Wave is a self-described "personal
communication and collaboration tool"
announced by Google at the Google I/O
conference on May 27, 2009.
It is a web-based service, computing
platform, and communications protocol
designed to merge e-mail, instant
messaging, wikis, and social networking.

Google Wave in Medical
Education

Final Thoughts
Facebook – Social, personal interactions;
become Friends and Fans
Twitter – Quick interactions with Followers
LinkedIn – Professional Networking, SIGs,
Online CV
Nings – Specialized social networks, public
or private
Googlewave – Too soon to tell!

Let’s Connect!
AXUEDU
https://www.facebook.com/medicaleducationportal
https://twitter.com/Axuedu
http://in.linkedin.com/in/axuedu
http://axuedu.blogspot.in/
http://www.flickr.com/photos/axuedu/

Social media & medical education

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