How to use Social Media effectively?

1. Online Presence Management:How To Use Social MediaConcepts, Processes and Tools - effectively? Yigal Chamish © Yigal Chamish

2. © Yigal Chamish

3. Agenda Knowledge Management A proposed framework Online Presence Management “Teach, “Learn”, “Focus”, “Share”, “Professionalize” Social Networks Concept, Basic principles, Tools What we achieved? © Yigal Chamish

4. Knowledge Management © Yigal Chamish

6. RSS

7. Online presence management

8. Organizational Filing, Navigation, Search

9. Communities, Forums

10. Content Management, Portals, Wiki© Yigal Chamish

11. Online Presence Management © Yigal Chamish

12. Online Presence Management “Teach” - Social Media tools “Learn” - Search Engines combined with RSS “Focus” - Google Advanced Search & Search Options “Share” - Google Reader “Professionalize” - Yahoo Pipes © Yigal Chamish

13. Share © Yigal Chamish

14. Online Presence Management “Teach” - Social Media tools “Learn” - Search Engines combined with RSS “Focus” - Google Advanced Search & Search Options “Share” - Google Reader “Professionalize” - Yahoo Pipes © Yigal Chamish

15. RSS Readers (Or: Why GR?) © Yigal Chamish

16. Examples of RSS Feeds YouTube clips tagged ‘narrative’ http://www.youtube.com/rss/tag/narrative.rss clips of the user yigalc http://www.youtube.com/rss/user/yigalc/videos.rss SlideShare RSS feeds © Yigal Chamish

17. Yahoo Pipes The “Mother of all RSS” © Yigal Chamish

18. Social Networks Link © Yigal Chamish

19. © Yigal Chamish

20. Milgram’sSix Degrees of Separations © Yigal Chamish

21. © Yigal Chamish

22. Gladwell’sLaw of The Few Connectors-They simply love the human kind, they ‘live’ and breath in networks Mavens-They knows everything, they are willing to share, they don’t get insulted and do never “take it personal…” Salesmen-They know how to sell anything to whom it may ever be… © Yigal Chamish

23. © Yigal Chamish

24. Sources, useful links and references © Yigal Chamish

25. Sources Knowledge Management in Organizations – What do we know today? - Link A Story on an Executive, Management and Knowledge - Link Management in the Knowledge era: let the web "work for me" – Everything you wanted to know and learn about RSS – and did not know that you can - Link © Yigal Chamish

26. On RSS and Personal Knowledge Management Creating a Google account - is here Google Reader - is here Explanation on RSS - is here Bing (Microsoft search engine) – is here Google Advanced Search – is here Google Search Options – is here Google Insight for Search – is here Twitter – is here Twitter search engine – is here Explanation on HashTags in Twitter – is here © Yigal Chamish

27. References By Malcolm Gladwell (2000) The Tipping Point – how little things can make big differences? By Albert Lazlo-Barbasi (2003) Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life By Mark Granovetter (1973) "The Strength of Weak Ties" American Journal of Sociology © Yigal Chamish

28. Thank you and good luck! www.yigalchamish.com yigal@yigalchamish.com 972-50-5316151