Role of Grammar in Communication BY: YATIN BHARDWAJ MBA 1st year

1. Presentation on grammar
By: yatin

2. Lets first know
what is grammar ?

3. What is grammar ?
IT’S is a system of language.
THESE ARE not the rules because languages appeared as a
means of communication.
It’s a means of communication

4.  Grammar is often overlooked in business
communications.
 Some businesses even consider hiring on-staff
proofreaders an unnecessary expense.
 Because it’s not considered important, a lot of digital
content is hard to understand.

5. Why Grammar is Important in Business
Communication ?
 Management and staff often keep each other updated with the
latest reports and news.
 external communications with clients and suppliers are also
regularly done.
 In the course of all these, it is important that you always use
proper grammar in all your business communications.
 It is a standard that the management should practice to maintain
the good reputation of an organization.

6. importance of using proper grammar in business
communications.
A professional approach
 Poor grammar is one of the reasons why customers avoid certain
companies.
 When users visit your website and read poorly constructed
sentences, the initial impression would be that the site and the
company behind it are not trustworthy.

7. First impressions matter
 First impression is last impression
 Good spelling, correct grammar and the appropriate use
of punctuation will give them more confidence in the
person (or the company) communicating with them.

8. Good reputation
 Similarly, clients and suppliers are more likely to trust a
company that communicates clearly and correctly.
 The use of proper grammar will help maintain your
business’ credibility and reputation as a professional.

9.  "Your grammar is a reflection of
your image. Good or bad, you have
made an impression. And like all
impressions, you are in total
control."
Said by - Jeffrey Gitomer
(American author & business
trainer)

10. English grammar

11. NOUN
 A NOUN is the name of a person, place, thing, or
idea.
 Whatever exists, THAT can be named, that name is
a noun.

12. Example :
Car
Street
Teacher

13. FURTHER NOUN ARE DIVIDEDINTOSOME
CATEGORIES
COUNTABLE
which name anything that can be counted
NON-COUNTABLE
which name something that can't be counted

14. EXAMPLE

15. adjectives
Adjectives are words that describe another person or
thing in the sentence.
 A
 an
 The
 these are adjectives.

16. example
SENTENCE ADJECTIVES
the tall professor the tall
a solid commitment a solid
a month's pay a month's
a six year old child a six year old
the unhappiest, richest man the unhappiest, richest

17. Degrees of Adjectives
Adjectives can express degrees of modification
THIS CAN BE BETTER EXPLAINED WITH THE EXAMPLE
AKSHRA is a rich woman,
but JYOTI is richer than AKSHRA, and SILKY is the richest
woman in town.

18. EXAMPLE ON Degrees of Adjectives
Positive Comparative Superlative
Rich richer richest
Lovely lovelier loveliest
beautiful more beautiful most beautiful

19.  Verbs carry the idea of being or action in the sentence.
LIKE…
 I ama student.
 The students passedall their courses.

20. There are four forms of verb
verb Baseform
(1)
Pastform
(2)
Presentparticiple
(3)
Pastparticiple
(4)
To work I can work I worked I am working I have worked
To write I can write I wrote I am writing I have written

21. Tenses
Tense shows the time of a verb's action.
There are three forms of tenses.
present tense
simplepast Tense
past participle

22. Example
present tense
She is a student
She drives a new car
simple past tense
She was a student
She drove a new car
past participle
She has been a student
She had driven a new car

23. adverbs
Adverbs are words that modify
a verb
an adjective
another adverb

24. example
a verb
He drove slowly. — How did he drive?
an adjective
He drove a very fast car. — How fast was his car?
another adverb
She moved quite slowly down the aisle. — How slowly did
she move?

25. pronouns
Generally (but not always) pronouns stand for (pro +
noun) or refer to a noun, an individual or thing whose
identity is made clear earlier in the text.
Example…
They say that eating beef is bad for you.

26. example
They say that eating beef is bad for you.

27. prepositions
Word define its meaning itself “pre-position”
it describes a relationship between other words in a
sentence.
a word like "in" or "after" is rather meaningless .
when you do try to define a preposition like "in" or
"between" or "on,“ shows that how something is situated in
relationship to something else.

28. Example preposition
You can sit before the desk.
We're having a party after result.
She lives in Karnal.

29. In some cases no preposition is used like :
Grandma went upstairs
Grandpa went home.
They both went outside.

30. conjunctions
A conjunction is a joiner, a word that connects (conjoins)
parts of a sentence.
Some Coordinating Conjunctions are :
and
but
or
for
so

31. Example conjunctions
This is a useful rule, but difficult to remember
He is neither sane nor brilliant
dyna spent his summer studying basic reading and writing
comprehension

32. Subordinating Conjunction
It comes at the beginning of a Sentence and establishes
the relationship between the dependent clause and the
rest of the sentence.
example :
Because he loved acting, he refused to give up his
dream of being in the movies.
Unless we act now, all is lost.

33. Correlative conjunctions
Some conjunctions combine with other words to form
sentence
Like…
not only . . . But also
not . . . but
either . . . or
neither . . . nor
as . . . as

34. Example conjunctions
dyna said, "Neither a borrower nor a lender be”.
Whether you win this race or lose it doesn't matter as
long as you do your best.

35. Interjections
Interjections are words or phrases used to exclaim or
protest or command.
Example
Wow! I won the lottery!
Oh, I don't know about that.
No, you shouldn't have done that.

36. Thank you…