The document discusses the logo, mission, and vision of Sumanaa Tea, an Indian tea company, including representing transformation through its logo design, goals of offering high quality products and services, and targets for expanding tea production, marketing, and establishing a milk farm and bakery by 2010.

1. The Traditional Choice .

2. Logo
The Sumanaa Logo is a new look on a very old symbol- the one bud two leaf .we
chose this distinctive emblem because it represent the industries identification.
And that are necessary for the success of our business.
Logo innovation. The one bud two leaf evokes a sense of transformation and
value for the quality tea leaf production and also is the basic raw material for the
quality tea.
The Color green has been adopted for its nature and harmonious quality.
The Sumanaa Circle represents cyclic process of the tea production round -the –
Clock. It also shows our aspirations to achieve high levels of excellence in
everything we do.
Take a glimpse at how our brand will be applied to our basic applications.
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3. The Traditional Choice
.

4. Mission
1. Our Commitment is to offer the best quality, best customer service, best value
and to be best in everything that a customer sees and experience.
2. To create own brand equity and promote our self as a niche market segment
3. To prepare separate standard for quality, safety, lab our hygiene, environment
and pesticide usage.
4. To produce superior quality of tea which fletch producer a premium price.
5. To promote our brand tea in domestic and as well as international market.
6. To maintain disciplined, demanding, self critical and yet supportive of each
other, our team and our customers.
7. To introduce new cutting edge technologies to set qualitative and quantitative
standards for our industries and products.
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5. From 2001
Vision
Tea Plantation Tea Leaf Agent Tea Marketing Milk Farm/Bakery
By 2010
Tea Factory
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6. Sumanaa Vision Target
Target of Tea
Plantation • To produce fine leaf only.
• Minimum kgs/week to be 2000 kgs.
• Wages cost to be minimized,
maximum
utilization labor to be maintained.
• Time management is very much
needed.
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7. Sumanaa Vision Target
Target of Tealeaf
Agent • To purchase good leaf only
• Shed to be opened @ Nadhuhatty
and Thandhanadu in this year 2007.
• Minimum of 2000 kgs/day to be
purchased from all 4 sheds (Panneer,
Kathukulli, Thandhanadu &
Nadhuhatty)
• More new customers should be
added to our customer list.
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8. Sumanaa Vision Target
Target of Retail Tea
Marketing
•Good Quality packed tea to be
lunched to the market this year
of our own
•In future we have to be a tea
buyer in auction center.
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9. Sumanaa Vision Target
Target of Milk Farm /
Bakery Target of Milk Farm.
• To produce high Quality Raw Milk.
• Minimum of 50 lit/day
• To grow highbred heifers
• To maintain the grass land
• To generate more tones of cow manure
Target of Bakery.
• This idea is to keep a moral support for
our milk farm and retail tea market.
• In future we have to concentrate in
baking our own bakery items.
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10. THE LOGO

11. Sumanaa Product
A smooth Indian
Tea with a bright brisk
liquor and light clean
flavor with a hint of
sweetness and easy
to drink.
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12. Sumanaa Pack
Design
Left/Right
View
Front View Back View
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13. Sumanaa Work
Environment Once an Organization has
acquired the best possible
human resources to perform a
job. Each manager is faced
with the challenge of creating a
positive work environment is
the key to developing and
maintaining motivating workers
who will achieve organizational
objective. What elements
should a manager focus on in
creating the climate?
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14. Marketing and Distribution Network
Ooty
Manufacturing Unit Marketing Office
Kotagiri The
Nilgiris
Coonoor
Marketing Office
Coimbatore
Kotagiri
Distributor Distributor Distributor
Tirrupur Erode Pollachi
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15. Rural Area
Thu
mm
ana
tty
Katta
Network
Na dhuh
atty
Our Local Place is our first
rural area marketing. Kerada
Tha be ttu towns were our Sumanaa
ndh oke
an adu es t Bro Business house is situated it
W
will be our local area hub for
Sumanaa House our business.
Target areas
i Kathukulli
hora Ke
• 1. Kerada town
adat ra
Ha Pud da • 2. Kettabettu town
hum
andu • 3. Kotagiri town
al
Irrupuk
ny • 4. Aravanu and near by
ra n Colo
Pud
hu Kuma towns.
Kot
agi
ri
iri
Kotag
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16. Rural Area Survey
Area Population Shops
Kathukulli 240 1
DATA to be collected
Kerada 70 4
Irrupukal 50 1 • Name and Address of the
Pudhumandu 20 1 shopkeeper
Kumaran Colony 450 1
• Year of business
Pudhu Kotagiri 100 2
Kotagiri 1000 10
experience.
West Brooke 200 3 • Turn over of sales.
Nadhuhatty 100 1 • Mode of payment.
Kattabettu 500 4
Thummanatty 500 3
TOTAL 3230 31
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17. Procedure for appointing
1. Find 5 Dealers in a given town let they have 60 retailers out of 11 areas.
dealers
2. if one retailer sells 5 kg/week-ie(60*5=300)kg/week.
3. Credit limit will be 15 days only.
4. Out of 60 retailer find anchor dealers and built strong relationship with them
Product Test marketing by giving samples
Sample pack which contains .50g tea is to be given to the prospect customers of
the 60 dealers and the result is to be collected after 2 days.
Say 60 dealers give 5 customers (60*5 = 300).
A) If 300 customers get .50 g of tea (300 * .50 = 150 Rs) 150.00
B) The cost sample pack ie(.75 *300 =225 Rs ) 225.00
C) Total cost of sample (A *150 * 72 Rs /kg = 11225.00
D) Add pack cost 255.00
Total cost 11580.00
This cost is to be included to the direct cost of production as discount sales or to
promotional investment
Cost of one sample pack = 11580/300 = 38.60 Rs/kgs
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18. Why Mission is important
• Clarifying the mission and defining the business is the starting point of strategic
planning, Mission spells out what the ambition of the firm. Before forming a mission
statement firm should, arise, certain basic questions concerning its business such as.
• What is our Mission?
• What is our ultimate purpose?
• What do we want to become?
• What kind of growth do we seek.?
• What business are we in?
• Do we understand our business correctly and define it accurately in its
broadest connotation?
• Do we know our customer?
• Whom do we intend to serve?
• What human do we intend to serve through our offer?
• What brings us to this particular business?
• What would be the nature do business in the future?
• In what business would we like to be in, in future?
•

20. Basic needs for Banker from us
• The New challenges make strategic planning imperative for the Bank
• With the entire development public sector bank, things had become more difficult
than before. How do these banks go about the task of transformation and emerge as
a competitive, effectively serving the need of the changing economy and securing in
the process, their own prosperous existence?
• What Business are we?
• Who is our customer?
• What product does he want from us?
• At what price/terms does he expect from us?
• What service level he expect from us?
• Who is our competitor, within and outside the banking industry?
• What is the nature and intensity of the competition?
• In the new context what should be our mission and business scope?
• What kind of growth should we seek?
• What opportunities do we see?
• What should e our strategy?
• Can we continue with the existing objective strategy framework?