The economic crisis of 2009 proved a major obstacle for consumers, enterprises and network builders, and each had to evolve to survive. Consumer behavior is inherently altered, cord-cutting is at an all-time high, enterprises are incredibly lean and many are wondering what this means for 2010 strategies and beyond.
In this webinar, a panel of Yankee Group analysts unveiled their top predictions for the 2010 communications industry.
Choices: Network operators Network equipment vendors Device manufacturers Media / content owners System integrators
The time is here, mobility should be integrated into your 2009 holiday season In 2010, mobility will need to be a vital part of your holiday campaigns and will include payments Launch SMS for push and 2D barcodes for pull campaign Campaigns using both methods will reach more people with limited additional expense A single vendor can support both methods Do not charge consumers to receive MMS/SMS messages if they do not have a messaging bundle Create time sensitive and personalized campaigns but don’t try to combine offers and sales directly through the mobile channel Use mobile as a way to drive store traffic for specific campaigns, but conduct transactions through traditional payment methods Integrate with loyalty programs to limit the redemption at the PoS or provide discounts on monthly card statement