Yankee Group Q&A with Emily Green, CEO


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An open Q&A webinar designed specifically with the needs of analyst relations, marketing, and product and strategy development teams in mind.

Yankee Group CEO Emily Green and Zeus Kerravala, research senior vice president, provide a short update on what’s new at Yankee Group, including an introduction of our new Scorecard reports, details on our upcoming Anywhere book, highlights from 4G World, an update on our 2010 product directions, and highlights from the recent client satisfaction survey.

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  • Add CES, CTIA, VoiceCom CTIA: http://www.rossross.net/Site/Resources/Trade_Shows/CTIA/2009_CTIA_Wireless.htm CES: http://www.cesweb.org/
  • Yankee Group Q&A with Emily Green, CEO

    1. 2. Agenda <ul><li>What’s New </li></ul><ul><ul><li>Scorecards </li></ul></ul><ul><ul><li>Increasing Influence </li></ul></ul><ul><li>Client Satisfaction Highlights </li></ul><ul><li>2010 Preview </li></ul><ul><li>Q&A </li></ul>
    2. 3. Poll 1 What will tech spending look like in 2010?
    3. 4. Introducing Anywhere Scorecards <ul><li>Rank products and services in markets impacted by ubiquitous connectivity </li></ul><ul><li>Objective, rigorous, data-driven methodology </li></ul><ul><li>Evaluation criteria based on two key categories: </li></ul><ul><li>Vision (variable list) </li></ul><ul><li>Capacity </li></ul><ul><li>Ubiquity </li></ul><ul><li>Openness </li></ul><ul><li>Network Centricity </li></ul><ul><li>Innovation </li></ul><ul><li>Context Awareness </li></ul><ul><li>Usability </li></ul><ul><li>Convergence </li></ul><ul><li>Other Attributes </li></ul><ul><li>Ability to Transform (fixed list) </li></ul><ul><li>Ecosystem </li></ul><ul><li>Portfolio/R&D </li></ul><ul><li>Management </li></ul><ul><li>Customer Base </li></ul><ul><li>Brand Reputation </li></ul><ul><li>Pricing </li></ul><ul><li>Financial Viability </li></ul>
    4. 5. Scorecard Ranking Definitions Exemplary Vision and Ability to Transform. Often the strongest reputation among customer base and established track record for product or service excellence. Recommended. Good Vision and Ability to Transform. Often have overwhelming strength in one category but slight deficiencies in the other. Primed to move up to Front-runner status. Recommended. Limited but still noteworthy Vision and Ability to Transform. Not recommended across the board, but may be recommended in very specific circumstances. Vision and Ability to Transform are lacking. Unlikely to be recommended. Scorecard graphic provides a visual ranking of vendor results.
    5. 6. Content Delivery Network Scorecard Example Detailed chart shows vendor performance against each criterion Signature graphic shows rankings at-a-glance
    6. 7. Additional Scorecard Basics <ul><li>Upcoming scorecards, to be updated annually: </li></ul><ul><ul><li>Q4 2009 </li></ul></ul><ul><ul><li>Virtual desktop infrastructure </li></ul></ul><ul><ul><li>Carrier Ethernet transport </li></ul></ul><ul><ul><li>Mobile OSs </li></ul></ul><ul><ul><li>Service delivery platforms </li></ul></ul><ul><ul><li>1H 2010 </li></ul></ul><ul><ul><li>Network software – BSS </li></ul></ul><ul><ul><li>IPTV </li></ul></ul><ul><ul><li>Network infrastructure security </li></ul></ul><ul><li>More information </li></ul><ul><ul><li>See our Anywhere Scorecard Guide for more detail on methodology www.yankeegroup.com/research/anywhere_scorecard.pdf </li></ul></ul><ul><ul><li>Recommend a scorecard topic at [email_address] </li></ul></ul>
    7. 8. Most Read Research in Q3 7/2/2009 Arindam Banerjee End-to-End Order Management Automates the Service Provider's Value Chain 7/23/2009 Declan Lonergan Link Data: Topline Data Forecast, July 2009 7/13/2009 Carl Howe Consumers Cut Back on Network Spending 7/29/2009 Steve Hilton 2009 U.S. SMB Mobility State of the Market Report 8/3/2009 David Vorhaus Yankee Group Anywhere Scorecard: Content Delivery Networks, 2009 7/21/2009 Philip Marshall Demystifying Long-Term Evolution on the Path to 4G 7/28/2009 David Vorhaus Yankee Group's 2009 Predictions...Reloaded Publication Date Author Title
    8. 9. International Broadband Expertise <ul><li>Thought leadership on global broadband policies via new reports, blogs and podcasts </li></ul><ul><li>FCC Broadband Task force using YG consumer survey and forecast data </li></ul><ul><li>Analyst David Vorhaus tapped for FCC post </li></ul><ul><li>U.S. stimulus bill incorporates YG rural funding suggestion </li></ul><ul><li>Analyst Benoit Felten invited to present at White House and FCC </li></ul><ul><li>Engaged with USTA, GSMA, FTTH Council </li></ul>
    9. 10. 4G World Success <ul><li>First conference and expo covering the 4G mobile communications and mobile Internet markets </li></ul><ul><li>Co l located with WiMAX World and Mobile Internet World </li></ul><ul><li>More than 7,000 attendees, 250 sponsors and 120 exhibitors </li></ul><ul><li>Program included 90 sessions with 180 speakers </li></ul><ul><li>Join us at 4G World 2010: </li></ul><ul><li>Oct. 19-21, Chicago </li></ul>
    10. 11. Yankee Group in the News &quot;They forgot the “anywhere’’ ingredient of ubiquitous connectivity” – Carl Howe , Boston Globe &quot;It took Apple and its ecosystem of apps and interactivity to prove the pent-up demand for ubiquitous broadband&quot; – Ashvin Vellody , WIRED &quot;You are seeing more consolidation of power, with the bigger getting bigger and the stronger getting stronger&quot; – David Vorhaus , Washington Post <ul><ul><li>Yankee Group’s media presence has increased 150 percent over 2008. </li></ul></ul><ul><ul><li>Several lead analysts are individually quoted an average of 50 times each month in major media . </li></ul></ul>
    11. 12. Additional Influence Through Partnerships … .and more March 23-25, Las Vegas January 7-10, Las Vegas October 21-23, Chicago September 27-October 1, Houston Official analyst partner Official analyst partner
    12. 13. Yankee Group Book: ANYWHERE <ul><li>Publishing in January 2010 (McGraw-Hill) </li></ul><ul><li>Tells why, when and how ubiquitous connectivity will create tremendous opportunities for businesses worldwide </li></ul><ul><li>Features YG data plus contributions from 50+ connectivity thought leaders, including: </li></ul><ul><ul><li>Dan Hesse , CEO, Sprint Nextel </li></ul></ul><ul><ul><li>Nicholas Negroponte , founder of One Laptop Per Child </li></ul></ul><ul><ul><li>Ben Verwaayen , CEO, Alcatel-Lucent </li></ul></ul><ul><ul><li>Bob Metcalfe , co-inventor, Ethernet </li></ul></ul><ul><ul><li>Jose-Maria Alvarez-Pallete Lopez , CEO Telefonica International </li></ul></ul><ul><ul><li>Steve Haber , president, Sony Reader Division </li></ul></ul><ul><ul><li>Werner Vogels , CTO, Amazon </li></ul></ul><ul><ul><li>Bookmark anywhere.yankeegroup.com </li></ul></ul>
    13. 14. Agenda <ul><li>What’s New </li></ul><ul><ul><li>Scorecards </li></ul></ul><ul><ul><li>Increasing Influence </li></ul></ul><ul><li>Client Satisfaction Highlights </li></ul><ul><li>2010 Preview </li></ul><ul><li>Q&A </li></ul>
    14. 15. Annual Client Satisfaction Survey Highlights <ul><li>Client satisfaction is very strong. 92% of respondents indicate a high level of overall satisfaction, up 5% from 2008. </li></ul><ul><li>Anywhere resonates with your company’s direction. 87% of respondents note that their company aligns well with this mission. </li></ul><ul><li>Your experience with our client services team is excellent. Satisfaction is at 97%. </li></ul><ul><li>Satisfaction with Link Research is on the rise. Satisfaction is at 90%, up 14% due to tighter topic relevance and improved quality of analysis and insight. </li></ul><ul><li>You value our analysts’ expertise and influence. Industry expertise is identified as the No. 1 reason you continue to buy and leverage Yankee Group. </li></ul><ul><li>You value our ongoing delivery enhancements, but want more. New delivery of extractable report graphics and online search enhancements are valued. More to come in 1H 2010 with the launch of our enhanced Web site experience. </li></ul>
    15. 16. 2010 Snapshot <ul><li>Link Research </li></ul><ul><li>Anywhere focus and research categories unchanged </li></ul><ul><li>Consistent number of publications </li></ul><ul><li>Link Data </li></ul><ul><li>Increased investment as clients say YG data is “critical” </li></ul><ul><li>Monitors and Forecasts </li></ul><ul><li>Many new Anywhere metrics </li></ul><ul><li>Built-in assumptions, methodologies and definitions </li></ul><ul><li>New Web UI for 2H 2010 </li></ul><ul><li>Attitude and Behavior Surveys </li></ul><ul><li>Extend current continuous survey model based on excellent customer feedback </li></ul><ul><li>Ongoing UI enhancements </li></ul><ul><li>Link Interaction </li></ul><ul><li>Stable, senior analyst team with minimal turnover </li></ul><ul><li>Team size and alignment unchanged </li></ul><ul><li>Link Consulting </li></ul><ul><li>Growth area in 2009; expect trend to continue in 2010 </li></ul><ul><li>Market prioritization, customer segmentation, competitive benchmarking and market education </li></ul><ul><li>Thousands of projects delivered </li></ul><ul><li>Link Events </li></ul><ul><li>4G Technology Pavilion at CTIA, March </li></ul><ul><li>4G World, Oct. 19 – 21, 2010, Chicago </li></ul><ul><li>Monthly webinars and telebriefings </li></ul>
    16. 17. Analyst Highlights <ul><li>Promotions </li></ul><ul><li>Brian Partridge promoted to VP, network research. Brian focuses on service delivery architectures, network transformation and business model innovation. </li></ul><ul><li>New analysts </li></ul><ul><li>Terry Cudmore , analyst, focuses on network-based media/content delivery systems </li></ul><ul><li>Dmitriy Molchanov , analyst, will focus on connected devices (joining Nov. 2) </li></ul>
    17. 18. New Web Site Design – Coming Soon! Design is more interactive and dynamic, and it creates a sense of community More Anywhere resources Get to know analysts better with more personal feel Video gallery – 50+ analyst videos Rotating carousels to showcase and integrate research under key themes (e.g., cloud computing, 4G, mobile devices) Dynamic thought stream incorporates blogs, media clips and more
    18. 19. Interact with Yankee Group <ul><li>YG Blogs blogs.yankeegroup.com Twitter Facebook LinkedIn </li></ul><ul><li>YouTube </li></ul><ul><li>SlideShare </li></ul>
    19. 20. Agenda <ul><li>What’s New </li></ul><ul><ul><li>Scorecards </li></ul></ul><ul><ul><li>Increasing Influence </li></ul></ul><ul><li>Client Satisfaction Highlights </li></ul><ul><li>2010 Preview </li></ul><ul><li>Q&A </li></ul>
    20. 21. Poll 2 What will have the most impact on cloud computing in 2010? Hear what industry leaders think in our report &quot;Cloud Executives Speak Out: Defining Milestones for 2010,&quot; coming December 2009.
    21. 22. Q&A <ul><li>To ask an audio question, press the “raise hand” button </li></ul><ul><li>on your control panel. </li></ul>