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Introducing ANYWHERE, the book

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First it was an idea. Then it became a companywide research mission. Now, it's a book.

In "ANYWHERE: How Global Connectivity is Revolutionizing the Way We Do Business," Yankee Group President and CEO Emily Nagle Green describes the sweeping change that is occurring as a new, ubiquitous global communications network takes hold. More than 50 thought leaders in connectivity contributed to the book, and Emily uses their insights as well as Yankee Group’s considerable expertise to explain how businesses can harness the power of Anywhere to create new markets and revenue streams.

This launch of ANYWHERE covers the global impact of connectivity and provides expert advice on navigating the Anywhere revolution. Emily is joined by an executive panel of book contributors.

Published in: Business

Introducing ANYWHERE, the book

  1. ANYWHERE: How Global Connectivity Is Revolutionizing the Way We Do Business Emily Nagle Green President & CEO, Yankee Group Author, ANYWHERE
  2. Agenda ANYWHERE: The revolution How it’s progressing around the world Who and what it’s changing How it creates new opportunities for all businesses Q & A
  3. Guest speakers Paul Sagan President & CEO, Akamai Technologies Glenn Lurie President, Emerging Devices, AT&T Nigel Waller Founder & CEO, Movirtu, Ltd. Sriram Viswanathan VP, Architecture Group, Intel Walter McCormick President & CEO, U.S. Telecom Association
  4. What is Anywhere ? <ul><li>How the emergence of ubiquitous connectivity will connect all the world’s people and all the things we care about </li></ul><ul><li>Changing the meaning of location forever </li></ul>
  5. The Anywhere Network is the cause <ul><li>The Anywhere Network ® is Yankee Group’s vision of a seamless , intelligent , ubiquitous and abundant network. It will provide rich connections for everyone to everything from anywhere . </li></ul>
  6. Anywhere’s impact will be massive Plazas, subways, jungles 5+ billion people 1 trillion things $ trillions $ billions 1 billion people Work, home, school Economic value What’s affected Locations Anywhere Internet
  7. The largest tech revolution of our lifetime
  8. My message today Global connectivity will revolutionize the way we do business
  9. Discussion: Broadband’s advance <ul><li>The question used to be, do we all really need broadband? </li></ul><ul><li>The Anywhere question: Can we all get enough broadband to support what we know we can do today? </li></ul>Paul Sagan President & CEO, Akamai Technologies Glenn Lurie President, Emerging Devices, AT&T Nigel Waller Founder & CEO, Movirtu, Ltd. Sriram Viswanathan VP, Architecture Group, Intel Walter McCormick President & CEO, U.S. Telecom Association
  10. How will Anywhere unfold? <ul><li>Availability of broadband is the key determinant of the Anywhere transformation </li></ul><ul><li>We group regions with similar penetrations into three different stages </li></ul><ul><li>The Anywhere Tipping Point occurs when a region reaches one broadband line per person </li></ul><ul><li>Change happens at every stage </li></ul>The Anywhere Index
  11. How Anywhere will advance
  12. How Anywhere will advance
  13. Discussion: Anywhere in emerging markets <ul><li>Despite substantial challenges, the Anywhere Network is connecting millions of new people in emerging markets. </li></ul><ul><li>What are some of the innovations making that happen? </li></ul><ul><li>And consequences? </li></ul>Paul Sagan President & CEO, Akamai Technologies Glenn Lurie President, Emerging Devices, AT&T Nigel Waller Founder & CEO, Movirtu, Ltd. Sriram Viswanathan VP, Architecture Group, Intel Walter McCormick President & CEO, U.S. Telecom Association
  14. <ul><li>Stale, second-hand and siloed market data </li></ul><ul><li>Demanding work schedule </li></ul><ul><li>Chained to his desk </li></ul>How will Anywhere change us? <ul><li>No efficient way to buy groceries wholesale </li></ul><ul><li>Clients without rupees </li></ul><ul><li>At the mercy of petty thieves </li></ul><ul><li>Has tuberculosis </li></ul><ul><li>Takes what she’s offered for beans </li></ul><ul><li>No access to a bank </li></ul>Fatuma: Kenya Habib: Mumbai, India Allen: Chicago, U.S.
  15. Impact of Anywhere by 2020 <ul><li>Uses integrated and visual displays with follow-me ability </li></ul><ul><li>Derives trading insights from real-time information at the source </li></ul><ul><li>Able to be a freelance knowledge worker vs. a captive employee </li></ul><ul><li>Maintains order and inventory via a grocer-sponsored netbook </li></ul><ul><li>Earns points from mobile couponing and banking </li></ul><ul><li>Helps family increase literacy </li></ul><ul><li>Gets health care </li></ul><ul><li>Gets a better return on beans </li></ul><ul><li>Able to build assets </li></ul>Fatuma: Kenya Habib: Mumbai, India Allen: Chicago, U.S.
  16. Discussion: Anywhere things <ul><li>Global connectivity includes not just people but things. </li></ul><ul><li>What are some connected device opportunities in 2010-2012? </li></ul>Paul Sagan President & CEO, Akamai Technologies Glenn Lurie President, Emerging Devices, AT&T Nigel Waller Founder & CEO, Movirtu, Ltd. Sriram Viswanathan VP, Architecture Group, Intel Walter McCormick President & CEO, U.S. Telecom Association
  17. Putting Anywhere to work: where? Reaching new customers; increasing lifetime value
  18. Putting Anywhere to work: where? Reaching new customers; increasing lifetime value More efficient paths to obtain customers; lower costs to service them
  19. Putting Anywhere to work: where? Reaching new customers; increasing lifetime value More efficient paths to obtain customers; lower costs to service them Collapsing costs from time and distance in creating products and services
  20. Putting Anywhere to work: where? Reaching new customers; increasing lifetime value More efficient paths to obtain customers; lower costs to service them Collapsing costs from time and distance in creating products and services Reducing proprietary IT infrastructure and its support; lowering capital consumption
  21. Discussion: Near-term opportunities <ul><li>In 2010, where do you see real opportunities for businesses to better leverage the advance of the global network – ones that would increase revenue or contain costs? </li></ul>Paul Sagan President & CEO, Akamai Technologies Glenn Lurie President, Emerging Devices, AT&T Nigel Waller Founder & CEO, Movirtu, Ltd. Sriram Viswanathan VP, Architecture Group, Intel Walter McCormick President & CEO, U.S. Telecom Association
  22. My message today — and the price of your inaction could be very high Global connectivity will revolutionize the way we do business—
  23. Your comments and questions <ul><li>Download a free copy of chapter 9 at anywhere.yankeegroup.com </li></ul><ul><li>Available now at major book retailers </li></ul>Guest speakers Paul Sagan President & CEO, Akamai Technologies Glenn Lurie President, Emerging Devices, AT&T Nigel Waller Founder & CEO, Movirtu, Ltd. Sriram Viswanathan VP, Architecture Group, Intel Walter McCormick President & CEO, U.S. Telecom Association
  24. Final thoughts… what YOU should do <ul><li>Determine the urgency of your move to Anywhere </li></ul><ul><li>Audit your business for the best Anywhere opportunities </li></ul><ul><li>Become an Anywhere evangelist </li></ul>

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