יאיר דורם גאה להיות היבואן הבלעדי של חברת אנד טרישן. החברה ממוקדת בדנמרק, ומייצרת גופי תאורה בעיצוב גדולי המעצבים הסקנדינביים. בקטלוג החברה ניתן למצוא מנורות שולחן, מנורות תליה, תאורה לדלפק וגפי תאורה ממוחזרים. עוד ניתן למצוא באתר יאיר דורם http://www.yairdoram.co.il/heb/

1. collection 2010

2. page 03 anDtRaDition. COllECTION 2010 maNIFEsT
manifest
&tRaDition. the noRDic heRitage in contempoRaRy Design
Craft meets art. Function meets form. The material is respected and the potential is revealed. This is Nordic
tradition and this is our heritage that we cherish and keep. Yet &Tradition is more. We aim to bridge the
values of solid handcraft to contemporary design.
The principles of quality are timeless, but the beauty of design and the methods of production will never
stand still. &Tradition will move on to reshape, to redefine and to develop. We utilize and combine new
materials, uncover new techniques and break boundaries in manufacturing. We want to challenge the limits
of function, form and materials.
The collection of &Tradition not only covers iconic designs and undiscovered gems from the masters of
yesterday. It also features new works from leading designers of today and from the talent of tomorrow.
The classics of now were the avantgarde of the past, and we will encourage the creation of what may
become the classics of the future.
Our perspective is global. We scout for design talent beyond borders. We handpick the production facilities
anDtRaDition.com that will provide the finest quality, wherever they are. We market our collection through an international
network, but our roots are still Nordic. Tradition is still a part of our identity.
KONgEvEjEN 2. DK-3480 FrEDENsbOrg. We believe in design that is made to last from sustainable production, and respect the nature that provides
T +45 39200233. F +45 39200256. our raw materials. We salute the tree that grew the wood and the sand that blew the glass. Eventually
info@anDtRaDition.Dk tradition will find new roads and we aim to lead the way at &Tradition.

4. anDtRaDition. COllECTION 2010. mIlK bY NOrm arCHITECTs page 06 page 07 anDtRaDition. COllECTION 2010. mIlK bY NOrm arCHITECTs
milk
pRoDuct
mateRials: Opal glass, acrylic and untreated oak, with fabric cord.
stoRy: With mIlK, the NOrm architects Kasper rønn & jonas bjerre-Poulsen find exciting new ways in an
ancient Nordic tradition of wood and glass. Though perfectly suited as a lamp, mIlK adds more than light to
your home. mIlK can be placed anywhere and lights up both body and soul and let’s the mind drift off to the
Zen of a japanese spa.
bY NOrm arCHITECTs & mIlK is the first item in a series of sensory design for the home.
DesigneR
tRaDition: “We definitely see our work as a part of the scandinavian modernist tradition – functional,
minimal, poetic and timeless - with a profound understanding of natural materials and a special attention to
detail”, says NOrm, also known as the architects Kasper rønn (born 1976) & jonas bjerre-Poulsen (born 1976).
They are both graduates from the royal Danish academy of fine arts in Copenhagen, and the dynamic design
duo, being true modernists, believe in design where focus is on meeting a real need instead of creating one.
This reflects in their work as architects and industrial designers. Function, production and form are equally
important components, and though being true Nordic values, this also applies for the traditional japanese
design, the arts & Crafts and the shaker movement - all traditions NOrm are influenced by. Though bearing a
strong admiration for some of the purest minimalists such as mies van der rohe, Donald judd, john Pawson,
alberto Campo baeza and Noato Fukasawa, NOrm are not easy to categorize. In the architect and designer
Carlo scarpa, with his obscene attention to detail, the duo see a kinship which they express in the little twist or
playful detail they add to their design.
innovation: NOrm combines materials in a new way and rethink details, but this is as far as a design
strategy goes. “We have no strict formula, every new design comes about in its own way, every invention is
built on something already existing”, says NOrm. speaking with one voice of design but being two highly
creative individuals, the collaboration between them often leads to new designs, throwing an idea back and
forth. With mIlK for &Tradition, NOrm’s intention was to create a soft light that could be placed in all the
corners of the home to create a cozy atmosphere. With mIlK’s innovative combination of a translucent glass
shade on wooden legs, the lamp stands firm in a strong Danish tradition, not unlike NOrm themselves.
& Kasper and jonas have known each other since high school and have worked together numerous places
including a home for mentally challenged people, a gas station and at the Ole Palsby Design office.

6. anDtRaDition. COllECTION 2010. FlOWErPOT bY vErNEr PaNTON page 10 page 11 anDtRaDition. COllECTION 2010. FlOWErPOT bY vErNEr PaNTON
floweRpot
bY vErNEr PaNTON
pRoDuct
mateRials: steel with lacquered finish and matching fabric cord.
stoRy: In 1968 the students’ revolts in Paris, rome and the United states were
overthrowing stiff, old values, initiating the Flower Power-generation of peace, love and
harmony. same year, stanley Kubrick pictured the future of the year 2001, featuring the
verner Panton Chair, and man was soon to set foot on the moon. In the world of design,
a colourful, playful pendant hung in restaurants and exhibitions, and, very soon, in
everybody’s homes. The FlowerPot with its two semi-circular spheres facing each other
has long proved its lasting design quality and is just as much a synonym of our time, too.
& The diameter of the upper sphere is twice as large as the lower one, making a perfectly
balanced form. No wonder, the FlowerPot won gute Form bundespreis in 1972.
DesigneR
tRaDition: verner Panton (1926-1998) once said, “I have never learned so much from
somebody as from arne jacobsen” showing his former master great respect. Yet his own
fluid, futuristic style couldn’t have been further from jacobsen’s, for whom he worked
from 1950 to 1952. He graduated as an architect from the royal academy of Fine arts
in Copenhagen in 1951, and later he founded his own studio and went in the opposite
direction of most of his contemporary Danish designers. Pop aesthetics in furniture and
interiors were born. verner Panton successfully interpreted the ‘a-changin’ times of the
hippie movement and moon landing into visionary colourful interior, lighting and furniture.
To him, colour was always more important than form and creating his own theory of light
based on goethe and the bauhaus painters, he believed, that colour could evoke feelings.
The Flowerpot summarized this theory, lightening up in a variety of bright colours.
innovation: His entire oeuvre being innovative, Panton’s quest to experiment never
seized. being a child of his time, the new materials emerging gave him the opportunity
to create objects never seen before and to revolutionise interior design with his total
concepts in saturated hues. This is seen in the headquarters of Der spiegel in Hamburg
or his parent’s inn on the island of Fynen where everything down to the aprons of the
waitresses was designed in matching colour. He was first on many things from developing
the first inflatable furniture to the first chair cast in one piece, the s chair (1960) but
where he really moved the way we live was in his light and colour, this also being the title
of the 1998 Panton exhibition at Trapholdt-museum in Denmark. The exhibition opened as
planned on 17 september 1998, reigniting the fame of the enfant terrible of Danish design.
However, verner Panton had died in Copenhagen just 12 days earlier, making it also a
tribute to the designer.
& In his young days, Panton often set off from Copenhagen in an odd looking converted
volkswagen for a trek across Europe, dropping in on fellow designers to share ideas - and
good meals.

8. anDtRaDition. COllECTION 2010. sHUFFlE TablE bY mIa HambOrg page 14 page 15 anDtRaDition. COllECTION 2010. sHUFFlE TablE bY mIa HambOrg
shuffle
pRoDuct
mateRials: lacquered mdf and solid oak wood.
stoRy: mia Hamborg gives new life to the old Nordic craft tradition of turning wood by
adding the colour and playful forms from old painted wooden toys. It’s up to you where
table
you want to put this fine piece of furniture and being truly Nordic and democratic, you
can even decide the form, colours and height of the table.
& This fine table has one function more important than all others: To create joy.
DesigneR
tRaDition: Norwegian designer mia Hamborg (b.1980), ba in furniture from the steneby
school of Crafts and Design in gothenburg has a passion for order, functionality and
colour. With her joyous and playful furniture she continues an old Nordic tradition for
bY mIa HambOrg
wood turning and brings new life into the material. she compliments designer sir Terence
Conran for his acknowledgment that modern people often live with limited space and
therefore making storage a design issue. she doesn’t follow any strict design tradition,
but the joy of life is definitely her inspiration.
innovation: a turned wooden leg divided into pieces and splashed with colour is
a daring and charming way of renewing the woodturning tradition. Her shuffle table
combines playfulness, democracy, and functionality. Here is a table for all ages that can
adjust to changing needs and uses.
& I can spend hours with a jigsaw puzzle, putting everything into various categories, it
makes me peaceful, says mia Hamborg

9. anDtRaDition. COllECTION 2010. bUlb bY sOFIE rEFEr page 16 page 17 anDtRaDition. COllECTION 2010. bUlb bY sOFIE rEFEr
bulb
bY sOFIE rEFEr
pRoDuct
mateRials: Clear mouth blown glass with clear PvC or fabric cord.
stoRy: With bulb, Danish light artist sofie refer lit up the new millennium and a new classic
was blown. The shape refers to the first electrical light bulbs by using thick transparent glass.
sofie refer continues an elegant Nordic tradition, adding her own passion and femininity.
The small irregularities in the mouth blown glass make each of the pendants one of a kind and
add the story of the glass master’s personal efforts in changing sand, soda and chalk into a
modern classic using a thousand year old method.
& gOOD DEsIgN award 2001 by the Chicago athenaeum: museum of architecture and Design,
Wallpaper Design award 2006 for best light.
DesigneR
tRaDition: sofie refer (b.1974) is a Danish designer, graduated from from The Danish Design
school, department of Product Design in 2003. sofie refer is partner and Creative Director
of refer + staer aps, a Danish design lighting company and her designs play with Nordic
simplicity in a more extravagant way. lighting design is her passion and she is fascinated by
light in all it’s aspects. The bulb pendants she has created for &tradition expresses her respect
for the Nordic tradition of glass blowing and simple, pure forms, quoting the first source of
electric light. but her approach to light is fun and feminine, sophisticated and sensuous.
innovation: Working with international architects such as Conran Contracts, aukett, Cba
and bates smart, sofie refer is taking the Nordic light tradition way out in the world. she takes
great pleasure in working with architects on projects where her customized lightning design
closely follows the architecture and interior.

11. anDtRaDition. COllECTION 2010. DEsIgNErs page 20 page 21 anDtRaDition. COllECTION 2010. DEsIgNErs
aRne jacobsen • mia hamboRg • jøRn utzon •
maRia beRntsen • peRnille vea • benjamin hubeRt •
sofie RefeR • noRm aRchitects • veRneR panton

12. anDtRaDition. COllECTION 2010. FlOWErPOT bY vErNEr PaNTON page 22 page 23 anDtRaDition. COllECTION 2010. FlOWErPOT bY vErNEr PaNTON
topan
bY vErNEr PaNTON
pRoDuct
mateRials: lacquered aluminium with matching fabric cord.
stoRy: sometimes the simplest things are the most lasting and memorable, the Topan
Pendant being a brilliant example. It was the first mass produced lamp by verner Panton,
later to be followed by the FlowerPot. Topan’s simplicity and coolness proves to be
of lasting value. Topan was originally designed for the hotel and restaurant astoria in
Trondheim, Norway, in 1960. Here, Panton used his textile designs geometry I to Iv for
floors, walls and ceilings in order to give the room a uniform image. The Topan pendants
hung all over, dividing large rooms into smaller and more intimate spaces.
& Topan is a true celebration of colour - just like m&m’s.
DesigneR
tRaDition: verner Panton (1926-1998) once said, “I have never learned so much from
somebody as from arne jacobsen” showing his former master great respect. Yet his own
fluid, futuristic style couldn’t have been further from jacobsen’s, for whom he worked
from 1950 to 1952. He graduated as an architect from the royal academy of Fine arts
in Copenhagen in 1951, and later he founded his own studio and went in the opposite
direction of most of his contemporary Danish designers. Pop aesthetics in furniture and
interiors were born. verner Panton successfully interpreted the ‘a-changin’ times of the
hippie movement and moon landing into visionary colourful interior, lighting and furniture.
To him, colour was always more important than form and creating his own theory of light
based on goethe and the bauhaus painters, he believed, that colour could evoke feelings.
The Flowerpot summarized this theory, lightening up in a variety of bright colours.
innovation: His entire oeuvre being innovative, Panton’s quest to experiment never
seized. being a child of his time, the new materials emerging gave him the opportunity
to create objects never seen before and to revolutionise interior design with his total
concepts in saturated hues. This is seen in the headquarters of Der spiegel in Hamburg
or his parent’s inn on the island of Fynen where everything down to the aprons of the
waitresses was designed in matching colour. He was first on many things from developing
the first inflatable furniture to the first chair cast in one piece, the s chair (1960) but
where he really moved the way we live was in his light and colour, this also being the title
of the 1998 Panton exhibition at Trapholdt-museum in Denmark. The exhibition opened as
planned on 17 september 1998, reigniting the fame of the enfant terrible of Danish design.
However, verner Panton had died in Copenhagen just 12 days earlier, making it also a
tribute to the designer.
& In his young days, Panton often set off from Copenhagen in an odd looking converted
volkswagen for a trek across Europe, dropping in on fellow designers to share ideas - and
good meals.

13. anDtRaDition. COllECTION 2010. sPINNINg lIgHT bY bENjamIN HUbErT page 24 page 25 anDtRaDition. COllECTION 2010. sPINNINg lIgHT bY bENjamIN HUbErT
spinning
light
bY bENjamIN HUbErT
pRoDuct
mateRials: spun aluminium with gloss lacquered exterior finish, silicone top and
matching PvC cord.
stoRy: The spinning-top toy, a childhood favourite, inspires to the joyful form of the
spinning light along with the process of metal spinning. Here, form truly meets function
in an innovative way. It’s sleek, it’s sexy and it’s sure to become a new classic.
DesigneR
tRaDition: ”I try not to look too much at what other people are doing, otherwise its
very difficult to do anything truly new” says british designer benjamin Hubert (born 1984).
His many times award winning lightning and furniture are material led and process driven,
bringing simplicity and functionality in a natural equilibrium. This approach pays respect
to the usual classic suspects such as Charles Eames and Dieter rams. by trying to create
a design philosophy of his own, benjamin Hubert is indeed a true designer.
innovation: after graduating from loughborough University in 2006, benjamin
Hubert’s final year project ‘Puff out lights’ won the Corus materials prize at New
Designers, received short-listings in two other awards, and won best graduating Designer
of the Year at the Hub Class of 2006. Though short in years, the list of awards and prices
is very long, including blueprint 100% Design best New Product 2009, Design of the Year/
british Design awards 2009 and Elle Decor british Design of the Year 2009.
Only few designers accomplish so much in such a short time and even before turning 25.
This is not least thanks to his fascination of materials, including ceramic, wood and cork,
benjamin Hubert is already an established name in the world of design. Creating new
objects means doing things that are relevant and innovative in aesthetics, functionality
or materials. With the goal set to create happiness with his design, there are surely many
more smiles to come from his hand.
& benjamin Hubert is always curious to find new solutions and materials, often stopping
to feel the texture on a piece of furniture or feeling the weight an old glass vase.

15. anDtRaDition. COllECTION 2010. COrIUm bY PErNIllE vEa page 28 page 29 anDtRaDition. COllECTION 2010. COrIUm bY PErNIllE vEa
coRium
bY PErNIllE vEa
pRoDuct
mateRials: leather on aluminium, black leather with yellow stitches and
black fabric cord, tan leather with green stitches and green cord.
stoRy: Corium is latin for leather and the name of this striking pendant.
With the juxtaposition of the softly shaped curves against the firmness and
solidity of leather, Corium evokes a mood that is finely balanced between
dualities: The feminine and the masculine, the yin and yang, tradition and
innovation. Used in this new and unexpected way, leather becomes a highly
modern way to implement nature’s qualities in contemporary design.
& The leather is tanned with natural tannic acid from oak bark, using a
thousand year old technique to create a very modern design.
DesigneR
tRaDition: “I stand in the modern Nordic design tradition, that’s what made
me, it is my creative heart blood”, says Pernille vea (born 1965), over two
decades one of the most influential Danish designers. since she graduated
from the Danish Design school with a degree in furniture and spatial
design, her work list has grown a long with the (very long) list of the design
awards she has received, not least thanks to her good craftsmanship and
understanding of functional beauty. The black Contour series that she has
done for mENU is among the most loved table wear in scandinavia. Having
no design icons as such, both the artists Donald judd and anish Kapoor’s
search of space and emptiness in their works along with jasper morrisons
understatement and ypperlig proportions offer inspiration in Pernille’s work.
innovation: life is innovative. What we do at home or work, during
holidays or in the car is ever changing. basing new ideas on this context,
always reflecting the era we live in; Pernille vea’s designs become intriguing
and vibrant. In her hands, modern Nordic is interpreted in a form that
combines simplicity with proportions, minimalistic and honest. making the
material talk is one of her characteristics, heard eloquently in the Corium for
&Tradition. The Corium is her first furniture designs in six years, taking her
back to her origin.
& Pernille vea never sleeps in the plane from Hongkong to Copenhagen,
because it is an amazing journey.

16. anDtRaDition. COllECTION 2010. TIvOlI bY jørN UTZON page 30 page 31 anDtRaDition. COllECTION 2010. TIvOlI bY jørN UTZON
tivoli
bY jørN UTZON
pRoDuct
mateRials: aluminium with lacquered finish and fabric cord.
stoRy: To jørn Utzon, his father’s naval engineering drawings led to a lifelong
fascination with ships and boats, along with light. more than a decade before jørn
Utzon created his masterpiece, the sydney Opera House, he put his childhood
fascination into this pendant, combining successfully the smoothness of the lines of a
ship with the source of light for the first time.
& The choice for white finish reminds of the waves and the northern light.
DesigneR
tRaDition: born in Copenhagen, but raised in aalborg far away from the buzz, no
one would have thought that the architect jørn Utzon (1918-2008) should become
one of the greatest architects ever. He is present in almost every family album, or more
correctly so, are pictures of his sydney Opera House which he started building in 1957.
as a graduate from the royal academy of arts in Copenhagen, he was influenced by
Danish architect and author steen Eiler rasmussen. Utzon also often referred to the
swedish architect Erik gunnar asplund along with alvar aalto and Frank lloyd Wright
as his architectural kin. after travelling through Europe, the United states and mexico,
Utzon established his own practice in Copenhagen, working mainly as an architect
throughout the world. His classic, elegant and yet very poetic lines emerged not only
from materials but more importantly from light. anyone who has had the chance to
enjoy any work of Utzon’s will recognise the lines from his father’s (a naval engineer)
detailed boat sketches, delivering a never ending source of considerations on form,
light and lightness.
innovation: Words as futuristic, global and original are often used about Utzon’s
work, and when he won the contest for the sydney Opera House the word genius
was heard. Working anthropological when sourcing inspiration for his works is maybe
what made his style really new and outstanding. The eye is never tired but always
challenged, in his buildings or lamps. His lamp design reflected his buildings and even
though the Tivoli Pendant was designed 10 years prior to the opera house, it holds the
same strength and beauty. For good reasons Utzon became only the second person
alive to experience to have his work recognised as World Heritage.
& modest Utzon never wanted to be portrayed, stating his works as his portrait.

19. 01. floweRpot 02. milk 03. bulb 04. hook 05. mega bulb 06. coRium 07. hangeR 08. Royal canDlestick 09. coRium 10. Royal lamp 11. Royal bowl
12. Royal lamp 13. stanD 14. hook 15. floweRpot 16. floweRpot 17. floweRpot 18. floweRpot 19. floweRpot 20. floweRpot 21. floweRpot 21.
floweRpot 22. floweRpot 23. floweRpot 24. floweRpot 25. floweRpot 26. floweRpot 27. floweRpot 28. panton Dish 29. floweRpot 30.
spinning light 31. floweRpot 32. tivoli 33. floweRpot 34. hanDbag miRRoR 35. spinning light 36. topan 37. topan 38. topan 39. topan 40.
topan 41. topan 42. shuffle table 43. topan 44. topan 45. topan 46. topan
01. 02. 03. 04.
07.
05. 06.
08. 09. 10.
11. 12. 13.
14.

20. 17. 18. 19. 20. 36. 37. 38. 39.
23. 24. 25. 26.
28. 30. 31. 42. 43. 44.
33. 34. 35.
27. 29. 15. 16. 40. 41. 45. 46.
32. 21. 22.

21. anDtRaDition.com