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Grundtvig project

Integration of senior Europeans
through fostering of family traditions
Granada meeting - May 14-15th, 2012
CENTRO EUROPEO DE LAS MUJERES “MARIANA DE PINEDA”
How to became a

   MA K E R
without go bankrupt !
Out There, there are a lot of low-cost makers
So, you must be
a high-cost maker




                                          Sutor Mantellassi:
                          stivaletto stringato in coccodrillo intero
                    (4.875 euro) http://www.sutormantellassi.com
Out there...

there are
a lot of
throwaway
mass-production
objects
So, you must
produce durable and unique objects




Hang Drum
http://www.framedrums.net/instruments/panart-hang-and-handpans/
http://www.laurainserra.com/en/Hang_info.html
In 2006 the Hang Makers stopped shipping
instruments directly and halted sales through
retailers.

To obtain a Hang, prospective customers must
send a letter to request an instrument.

In 2007, purchasers were invited to Bern with an
appointment time to select an instrument.

Since the demand continues to exceed the small
production, one must mail or fax a letter to PANArt
directly.

It is NOT possible to obtain a Hang via e-mail
request or visiting them without their invitation!
Out there...

there are a lot
of useful
but ugly
objects
So, you must produce aesthetic value
                         Pleat Box has come about
                         through the first-ever
                         collaboration between Xavier
                         Mañosa, a master ceramicist from
                         Barcelona, and the Mashallah
                         design studio in Berlin with
                         Marset.

                         The idea behind the Pleat Box is
                         that of a sophisticated combination
                         between a digitally-designed
                         crease in a piece of cloth, the
                         silhouette of which is applied to a
                         ceramic base.




                     Examples: https://vimeo.com/36130333
100.000 objects
per year worth
€1,00 each?

             NO
                      YES
                         (ideally...)

                  1 object per year
                  worth €100.00,00
Examples: http://www.italiaveloce.it/
Examples: http://www.foscarini.com/




                                      Foscarini has managed to
                                      develop its collection of models
                                      with a strong personality, the fruit
                                      of coherence between design
                                      and production. Its partnership
                                      with grand masters and young
                                      talents from the international
                                      design circuit, with different types
                                      of professional experience and
                                      creativity, the central nature of
                                      the project and the company’s
                                      flexibility, have led to original
                                      products that are dictated
                                      each time by the features of
                                      each single design.
We set out to do, things to
collect, which are good in a
broad sense, namely,
according to traditional
standards of labor-intensive
manufactured and therefore
solid and functional, of their function designed to suit
the material and therefore beautiful, from traditional materials
(metal, glass, wood, etc.) produced, durable and repairable and
therefore environmentally friendly
Slides granada meeting may 14 2012
Rigth priorities (TO BECAME A MAKER)
know yourself (motivation + competence)
through apprenticeship...studying is not enough

(oh, you must find out a MASTER not a goat)

Learn to sell
Learn to make
Learn to understand a balance sheet

Then                                          TH E END
Hire a worhshop
Buy the equipment
Buy raw material
Try to sell your stuff                             Wrong
                                                   priorities
                                                    Hire a worhshop
read this:                                          Buy the equipment
Porter M.E., Competitive Advantage:
creating and sustaining superior
                                                    Buy raw material
Performance, The Free Press, New                    Learn to make things
York, 1985                                          Try to sell them

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Slides granada meeting may 14 2012

  • 1. Grundtvig project Integration of senior Europeans through fostering of family traditions Granada meeting - May 14-15th, 2012 CENTRO EUROPEO DE LAS MUJERES “MARIANA DE PINEDA”
  • 2. How to became a MA K E R without go bankrupt !
  • 3. Out There, there are a lot of low-cost makers
  • 4. So, you must be a high-cost maker Sutor Mantellassi: stivaletto stringato in coccodrillo intero (4.875 euro) http://www.sutormantellassi.com
  • 5. Out there... there are a lot of throwaway mass-production objects
  • 6. So, you must produce durable and unique objects Hang Drum http://www.framedrums.net/instruments/panart-hang-and-handpans/ http://www.laurainserra.com/en/Hang_info.html
  • 7. In 2006 the Hang Makers stopped shipping instruments directly and halted sales through retailers. To obtain a Hang, prospective customers must send a letter to request an instrument. In 2007, purchasers were invited to Bern with an appointment time to select an instrument. Since the demand continues to exceed the small production, one must mail or fax a letter to PANArt directly. It is NOT possible to obtain a Hang via e-mail request or visiting them without their invitation!
  • 8. Out there... there are a lot of useful but ugly objects
  • 9. So, you must produce aesthetic value Pleat Box has come about through the first-ever collaboration between Xavier Mañosa, a master ceramicist from Barcelona, and the Mashallah design studio in Berlin with Marset. The idea behind the Pleat Box is that of a sophisticated combination between a digitally-designed crease in a piece of cloth, the silhouette of which is applied to a ceramic base. Examples: https://vimeo.com/36130333
  • 10. 100.000 objects per year worth €1,00 each? NO YES (ideally...) 1 object per year worth €100.00,00
  • 12. Examples: http://www.foscarini.com/ Foscarini has managed to develop its collection of models with a strong personality, the fruit of coherence between design and production. Its partnership with grand masters and young talents from the international design circuit, with different types of professional experience and creativity, the central nature of the project and the company’s flexibility, have led to original products that are dictated each time by the features of each single design.
  • 13. We set out to do, things to collect, which are good in a broad sense, namely, according to traditional standards of labor-intensive manufactured and therefore solid and functional, of their function designed to suit the material and therefore beautiful, from traditional materials (metal, glass, wood, etc.) produced, durable and repairable and therefore environmentally friendly
  • 15. Rigth priorities (TO BECAME A MAKER) know yourself (motivation + competence) through apprenticeship...studying is not enough (oh, you must find out a MASTER not a goat) Learn to sell Learn to make Learn to understand a balance sheet Then TH E END Hire a worhshop Buy the equipment Buy raw material Try to sell your stuff Wrong priorities Hire a worhshop read this: Buy the equipment Porter M.E., Competitive Advantage: creating and sustaining superior Buy raw material Performance, The Free Press, New Learn to make things York, 1985 Try to sell them