Sample Report: Asia-Pacific B2C E-Commerce Market 2019

4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

5
METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the B2C E-Commerce market in Asia-Pacific. Major advanced and emerging markets in this region are covered, including Australia, China,
India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Thailand and Vietnam. A broad definition of retail E-Commerce used by
some original sources cited in this report might include both B2C and C2C E-Commerce.
 The report contains relevant information about international comparisons, market trends, B2C E-Commerce sales and shares, Internet users and shoppers,
products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the regional E-Commerce market compared to other global regions and the region’s country comparisons in terms of
criteria relevant to B2C E-Commerce, such as B2C E-Commerce sales. The rest of the report is divided into country chapters, grouped by advanced and
emerging markets and presented in the descending order of retail E-Commerce sales. Data availability varied by country.
 Each country description starts with an overview of the market, highlighting the overall B2C E-Commerce development in that country.
 Next, the “Trends” section includes an overview of market trends, such as M-Commerce, social commerce, cross-border online shopping or omnichannel
commerce.
 The section “Sales & Shares” covers the development of retail B2C E-Commerce sales and E-Commerce’s share of total retail sales. Where available,
information from several sources was provided for cross-referencing.
 In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading product categories purchased online.
 The next section, “Payment”, covers the payment methods most used by online shoppers.
 Furthermore, the “Delivery” section covers information related to delivery in B2C E-Commerce.
 Finally, the “Players” section includes information about the leading E-Commerce companies, including rankings of top online shopping platforms by market
shares, website visits, awareness or usage rates by online shoppers, where available.

6
DEFINITIONS
 B2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from businesses to consumers
(B2C). A broader definition of retail E-Commerce applied by some sources also includes consumer-to-consumer
(C2C) sales.
 E-COMMERCE SALES
the total sales generated either on the E-Commerce market in a certain country or region, or the total sales
generated through E-Commerce by a player on the market.
 INTERNET USERS the total number of inhabitants in a certain country that regularly accesses the Internet.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic
transactions via mobile devices, such as mobile phones, tablets and smartphones.
 OMNICHANNEL
an approach to retail that strives to provide the customer with the seamless shopping experience across all retail
channels, such as in-store, online and mobile.
 CROSS-BORDER E-COMMERCE
the sale of goods (and services) directly to consumers in other countries, with orders delivered from the country
where the foreign shop is based or from a central logistics facility, i.e. across the country’s borders.
 SOCIAL COMMERCE
the use of social media in E-Commerce transactions, where social networks and other social media platforms
assist the selling and buying of products and services online.
 E-COMMERCE MARKETPLACE
platforms where third-party merchants (B2C) or individuals (C2C) can sell their digital or physical products online
whereas the marketplace operator acts as an intermediary.
 GROSS MERCHANDISE VALUE
abbreviated as GMV, a total value of successfully completed transactions between buyers and sellers on a
marketplace. Depending on the source, might include shipping costs.
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

TABLE OF CONTENTS (1 OF 13)
1. Management Summary
2. Regional Overview
• Asia-Pacific’s Share of Global Retail E-Commerce Sales, in %, 2019f
• Retail E-Commerce Sales in Asia-Pacific, in USD billion, 2018 & 2019f
• Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South
Korea, the UK, the USA, 2018 & 2019f
• Top 10 Countries Worldwide by Retail E-Commerce Sales Growth, in %, by Argentina, Canada, China, India, Indonesia, Malaysia, Mexico,
Philippines, Russia, South Korea and Worldwide, 2019f vs. 2018
• M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, 2018
• Share of B2C E-Commerce Sales in Asia-Pacific Made Through Marketplaces, in %, 2018
• Top 10 Retailers in Asia-Pacific, by Sales, in USD billion, 2017 & 2018
3. Advanced Markets
3.1. Japan
3.1.1. Overview
• B2C E-Commerce Overview & International Comparisons, September 2019
3.1.2. Trends
• M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2018
• C2C E-Commerce Sales, in JPY billion, 2016-2018
• Omnichannel Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2016-2024f
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
• Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2018e – 2022f
• Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2018e – 2022f
3.1.3. Sales & Shares
• B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2018
• B2C E-Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2017-2024f
7

3. Advanced Markets (Cont.)
3.1. Japan (Cont.)
3.1.4. Internet Users & Online Shoppers
• Internet Penetration, in % of Individuals, 2018
• Online Shopper Penetration, in % of Internet Users, 2018
3.1.5. Product
• Breakdown of B2C E-Commerce Sales by Merchandise, Services and Digital, in JPY billion, and Year-on-Year Change, in %, 2017 & 2018
• B2C E-Commerce Product Sales by Category, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in Each Category, in %,
2017 & 2018
• B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, 2017 & 2018
3.1.6. Payment
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
3.1.7. Delivery
• Last Mile Delivery Market Size, in JPY billion, 2015 – 2020f
3.1.8. Players
• Top E-Commerce Platforms Used, in % of Online Shoppers, 2018
3.2. South Korea
3.2.1. Overview
• B2C E-Commerce Market Overview and International Comparisons, September 2019
3.2.2. Trends
• M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2017-2018 & H1 2019
• Share of Online Shoppers Who Purchased a Product on Instagram, in %, April 2019
8

3.2. South Korea (Cont.)
• Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2017-2018 & H1 2019
• B2C E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2018-2023f
• Number of Internet Users, in millions, and Penetration, in % of Individuals, 2013 – 2018
• Online Shopper Penetration, by Device, in % of Internet Users, 2017 & 2018
3.2.5. Products
• Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
• Retail E-Commerce Sales by Product Category, in KRW billion, 2017, 2018 & H1 2019
3.2.6. Payment
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2017 & 2018
3.2.7. Delivery
• Share of Online Shoppers Who Would be Willing to Change Their Main Online Store if Another Store Offered Express Shipping Options, in %,
April 2019
3.2.8. Players
• Overview of B2C E-Commerce Players, September 2019
• Revenues and Operating Profits/Losses of Selected Leading E-Commerce Players, in KRW billion, and Year-on-Year Change, in %, 2018
• Average Monthly Online Spending, by Six Selected E-Commerce Platforms and Total Average, in % of Online Shoppers, May 2019
• Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, August 2019
3.3. Australia
3.3.1. Overview
9

3.3. Australia (Cont.)
3.3.2. Trends
• Top Online Sales Events, by Online Shopper and Online Retailer Participation, in %, April 2019
• Webrooming and Showrooming Penetration, in % of Consumers, 2019e
• Retail E-Commerce Sales, in AUD billion, and E-Commerce Share of Total Retail Sales, in %, 2014-2018
• B2C E-Commerce Share of Total Retail Sales, by Pure Play, Multichannel and Total, July 2017 – July 2019
• Online Shopper Penetration, in % of Households, 2018
3.3.5. Products
• Breakdown of Online Spending by Merchant Segment, in %, 2018f
3.3.6. Payment
• Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
3.3.7. Delivery
• Express Shipping Share of E-Commerce Deliveries, by Week Before Christmas and Average For All Other Weeks, in %, 2018
3.3.8. Players
• Top 10 Most Visited Retail Websites, by Total Number of Visits, in millions, by Desktop and Mobile, Q1 2019
3.4. New Zealand
3.4.1. Overview
3.4.2. Trends
• Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
10

3.4. New Zealand (Cont.)
• B2C E-Commerce Sales, by Domestic and Cross-Border, in NZD billion, 2017 & 2018
• E-Commerce Share of Retail Sales, in %, 2018
• Online Shopper Penetration, in % of Internet Users, October 2018
3.4.5. Products
• Breakdown of Online Spending by Merchant Segment, in %, 2018
3.4.6. Payment
3.4.7. Delivery
• Top Criteria for Choosing an Online Store, incl. Delivery-Related, in % of Online Shoppers, 2018
3.4.8. Players
• Top 3 Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
3.5. Singapore
3.5.1. Overview
• B2C E-Commerce Market Overview and International Comparisons, June 2019
3.5.2. Trends
• Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
• Cross-Border Online Shopper Penetration, in % of Adult Online Shoppers, May 2018
• Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
• Retail E-Commerce Sales, in USD billion, 2018e & 2023f
11

3.5. Singapore (Cont.)
3.5.3. Sales & Shares (Cont.)
• B2C E-Commerce Share of Total Retail Sales, in %, April 2019
• Internet User Penetration, in % of Individuals, 2010 – 2018e
• Online Shopper Penetration, in % of Internet Users, May 2018
3.5.5. Products
• Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018
3.5.6. Payment
• Top 3 Payment Methods For Online Purchase, in % of Online Shoppers, January 2018
3.5.7. Delivery
• Delivery-Related Options Encouraging Online Shopping, in % of Online Shoppers, 2018e
3.5.8. Players
• Overview of B2C E-Commerce Players, June 2019
• Top 10 E-Commerce Websites, by Average Monthly Visits, in thousands, Q1 2019
4. Emerging Markets
4.1. China
4.1.1 Overview
• Overview of B2C E-Commerce Market and International Comparisons, August 2019
4.1.2. Trends
• M-Commerce Sales, in USD billion, 2018 & 2023f
• Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2018
• Social E-Commerce Market Size, in CNY billion, and Year-on-Year Change, in %, 2015 – 2021f
12

4. Emerging Markets (Cont.)
4.1. China (Cont.)
4.1.2. Trends (Cont.)
• Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, Q2 2017 – Q2 2019
• Consumer Engagement Activities and Decision to Buy Online and Offline, in % of Consumers, 2018
• Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Four Comparative Estimates, 2017 – 2020f & 2023f
• E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 - 2023f
• Number of Internet Users, in millions, and Penetration, in % of Population, 2012 – 2018
• Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2013 - 2018
4.1.5. Product
• Top Product Categories Purchased Online, in % of Rural Online Shoppers, in % of Urban Online Shoppers, Q1 2019
• Fresh Food E-Commerce Sales, in CNY billion, and Year-on-Year Change, in %, 2014 - 2021f
4.1.6. Payment
• Breakdown of E-Commerce Sales by Payment Methods, in %, Q1 2017 & Q1 2018
• Breakdown of Third-Party Online Payment by Market Share, by Players, in %, 2018
4.1.7. Delivery
• Number of Express Delivery Parcels, in billions, and Year-on-Year Change, in %, 2014 - 2018
4.1.8. Players
• Overview of B2C E-Commerce Players, August 2019
• Breakdown of B2C E-Commerce Market Share, by Market Players, in %, Q3 2018 – Q2 2019
4.2. India
4.2.1. Overview
• B2C E-Commerce Market Overview and International Comparisons, September 2019
13

4.2. India (Cont.)
4.2.2. Trends
• Mobile Internet Users, in millions, October 2015, December 2016, 2017 & 2018
• Retail M-Commerce Sales, in USD billion, 2018 & 2021f
• Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Six Comparative Estimates, 2016 – 2023f & 2026f – 2027f
• E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2016-2018e, 2021f, 2023f & 2026f
• Number of Internet Users, in millions, by Urban and Rural, 2017 – 2019e
• Internet Penetration, by Urban, Rural and Total, in % of Population, December 2018
• Online Shopper Penetration, in % of Internet Users, by Two Comparative Estimates, 2017 - 2018, 2023f & 2027f
4.2.5. Products
• Top E-Commerce Merchant Segments, in % of Total E-Commerce Value, 2018
• Online Grocery Market, in USD billion, and Penetration, in % of Total FMCG Market, 2016 – 2017 & 2020f
4.2.6. Payment
• Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
• Breakdown of Payment Methods in E-Commerce by Payment Value, in %, 2019e
• Top 3 Mobile Payment Services, in % of Monthly Transactions, March 2019
4.2.7. Delivery
• Breakdown of E-Commerce Logistics Market by Logistics Service Provider Types, in %, 2018
4.2.8. Players
• E-Commerce Gross Sales, in USD billion, by Amazon and Flipkart, 2018 & 2023f
14

4.3. Indonesia
4.3.1. Overview
• B2C E-Commerce Market Overview, May 2019
4.3.2. Trends
• Smartphone User Penetration, in % of Mobile Phone Users, 2015 – 2018
• Breakdown of Devices Used to Access E-Commerce Websites, in % of E-Commerce Users, 2018e
• M-Commerce Share of Total Retail E-Commerce Sales, in %, 2018
• Breakdown of E-Commerce by Local and Cross-Border, According to Buyers and Sellers, in %, 2018e
• Breakdown of E-Commerce Sales by Social Commerce and Retail E-Commerce, in USD billion, 2017 & 2022f
• Retail E-Commerce Sales, in USD billion, 2018 & 2023f
• E-Commerce Share of Retail Sales, in %, 2019f
• Internet Penetration, in % of Individuals, 2017 – 2022f
• Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2019
4.3.5. Products
• Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018
4.3.6. Payment
• Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018
4.3.7. Delivery
• Breakdown of Main Drivers for Online Shopping, in % of E-Commerce Users, 2018e
4.3.8. Players
• B2C E-Commerce Players Overview, May 2019
• Most Used E-Commerce Websites, in % of Online Shoppers, 2018
• Product Categories Purchased from the Top Local Online Shopping Websites, May 2018
15

4.4. Vietnam
4.4.1. Overview
• B2C E-Commerce Market Overview and International Comparisons, August 2019
4.4.2. Trends
• Breakdown of Internet Traffic by Device, in %, 2018
• Devices Used for Shopping Online, in % of Online Shoppers, 2018
• Breakdown of Reasons to Use Social Media, in % of Social Media Users, September 2018
• B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014-2017 & 2020f
• Retail E-Commerce Sales, in USD billion, 2018e & 2023f
• B2C E-Commerce Share of Total Retail Sales, in %, 2012-2017 & 2020f
• Internet Penetration, in % of Population, 2017-2022f
• Online Shopper Penetration, in % of Internet Users, 2018e
4.4.5. Products
• Product Categories Purchased Online, in % of Online Shoppers, 2018
4.4.6. Payment
• Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, 2018
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2018
4.4.7. Delivery
• Breakdown of Perceptions on Online Shopping, incl. Delivery-Related, in % Respondents, 2018
4.4.8. Players
• Top 10 B2C E-Commerce Websites, by Average Monthly Visits, in millions, Q2 2019
• Websites Used for Online Shopping, in % of Online Shoppers, 2018
16

4.5. Thailand
4.5.1. Overview
• B2C E-Commerce Market Overview and International Comparisons, May 2019
4.5.2. Trends
• M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
• Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of Online Shoppers Who Made
Purchases via This Channel, in %, 2018
• Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
• B2C E-Commerce Share of Total Retail Sales, in %, 2018
• Internet Penetration, in % of Individuals, 2011 - 2018e
• Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2017 & Q1 2018
4.5.5. Products
• Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018
4.5.6. Payment
• Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018
4.5.7. Delivery
• Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018
4.5.8. Players
• Overview of E-Commerce Players, May 2019
• Top 5 E-Commerce Players by Market Share, in %, 2018
17

4.6. Malaysia
4.6.1. Overview
4.6.2. Trends
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018
• Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019
• B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018
• Internet Penetration, in % of Individuals, 2013 - 2018
• Online Shopper Penetration, in % of Internet Users, 2018
4.6.5. Products
• Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018
4.6.6. Payment
4.6.7. Delivery
• Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018
4.6.8. Players
• Overview of E-Commerce Players, June 2019
• Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
18

4.7. Philippines
4.7.1. Overview
4.7.2. Trends
• Breakdown of Internet Traffic by Device, in %, 2018
• Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
• Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %,
May 2018
• B2C E-Commerce Share of Total Retail Sales, in %, 2018e
• Internet Penetration, in % of Individuals, 2010 – 2018e
• Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e
4.7.5. Products
• Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018
4.7.6. Payment
• Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018
4.7.7. Delivery
• Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018
4.7.8. Players
• Overview of E-Commerce Players, June 2019
• Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
19

1. Management Summary 20 – 33
2. Regional Overview 34 – 41
3. Advanced Markets 42 – 112
3.1.
3.2.
3.3.
3.4.
3.5.
Japan
South Korea
Australia
New Zealand
Singapore
43 – 59
60 – 76
77 – 88
89 – 98
99 – 112
4. Emerging Markets 113 – 224
4.1.
4.2.
4.3.
4.4.
4.5.
4.6.
4.7.
China
India
Indonesia
Vietnam
Thailand
Malaysia
Philippines
114 – 130
131 – 148
149 – 166
167 – 184
185 – 197
198 – 210
211 – 224
20

21
In 2018, the number of online shoppers in China reached over
0.6 billion, with 73.6% of Internet users making purchases digitally.
China: Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2013 - 2018
Note: refers to December of each year
Source: CNNIC, August 2019, January 2018, January 2017, April 2016, July 2015, April 2014
301.9
361.4
413.3
466.7
533.3
610.1
48.9%
55.7%
60.0%
63.8%
69.1%
73.6%
0%
25%
50%
75%
100%
0
250
500
750
1000
2013 2014 2015 2016 2017 2018
Online Shoppers Penetration
inmillions
In%ofInternetUsers
Overview Sales & Shares DeliveryProductsUsers & Shoppers PlayersPaymentTrends

22
Purchased a Product on
Instagram
23%
Others
77%
23% of online shoppers in South Korea had experience with
purchasing a product on Instagram, as of April 2019.
South Korea: Share of Online Shoppers Who Purchased a Product on Instagram, in %, April 2019
Definition: online shoppers who clicked on a link in Instagram and purchased the product
Survey: based on a survey of 1,000 individuals, ages 10-59, who shopped online in the previous 6 months (November – April 2019)
Source: DMC cited by Yonhap News Agency June 2019
Overview Sales & Shares DeliveryProductsUsers & Shoppers PlayersPaymentTrends

Sample Report: Asia-Pacific B2C E-Commerce Market 2019

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