Free Report Samples for our publication "Thailand B2C E-Commerce Market 2019". Find the full report available for purchase at: https://bit.ly/3Q2vDYb

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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the B2C E-Commerce market in Thailand. A broad definition of retail E-Commerce used by some original sources cited in this report might
include both B2C and C2C E-Commerce.
 The report contains relevant information about international comparisons, market trends, B2C E-Commerce sales and shares, Internet users and shoppers,
products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the B2C E-Commerce market and international comparisons, where the relevant country is compared to other countries in
the region in terms of criteria relevant to E-Commerce.
 Next, the “Trends” section includes an overview of market trends, such as M-Commerce and social commerce.
 The section “Sales & Shares” covers the development of retail B2C E-Commerce sales and E-Commerce’s share of total retail sales.
 In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading product categories purchased online.
 The next section, “Payment”, covers the payment methods most used by online shoppers.
 Furthermore, the “Delivery” section covers information related to delivery in B2C E-Commerce.
 Finally, the “Players” section includes information about the leading E-Commerce companies, including a ranking of top online shopping platforms by website
visits.

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DEFINITIONS
 B2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from businesses to
consumers (B2C). A broader definition of retail E-Commerce applied by some sources also includes consumer-
to-consumer (C2C) sales.
 E-COMMERCE SALES
the total sales generated either on the E-Commerce market in a certain country or region, or the total sales
generated through E-Commerce by a player on the market.
 M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic
transactions via mobile devices, such as mobile phones, tablets and smartphones.
 SOCIAL COMMERCE
the use of social media in E-Commerce transactions, where social networks and other social media platforms
assist the selling and buying of products and services online.
 INTERNET USERS the total number of inhabitants in a certain country that regularly accesses the Internet.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 E-COMMERCE MARKETPLACE
platforms where third-party merchants (B2C) or individuals (C2C) can sell their digital or physical products
online whereas the marketplace operator acts as an intermediary.
 ONLINE CLASSIFIEDS
an online platform, where both consumers and businesses can publish small advertisements about the sale of
goods and services.
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

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TABLE OF CONTENTS (1 OF 2)
1. Management Summary
2. Overview & International Comparisons
• B2C E-Commerce Market Overview and International Comparisons, May 2019
• M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, in
% of Total Retail E-Commerce Sales, 2018
• B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and
CAGR, in %, 2018e - 2025f
• B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and
CAGR, in %, 2018e - 2023f
• Digital Payment Service Penetration, in % of Respondents, by Country, Q2 2018
• Top 10 Most Visited E-Commerce Platforms by Country, Q1 2019
• Top 10 Shopping Apps by Most Active Monthly Users, by Country, Q1 2019
3. Trends
• Breakdown of Internet Traffic by Device, in %, 2018
• Devices Used to Access the Internet, in % of Internet Users, Q1 2017 & Q1 2018
• Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
• M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
• Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
• Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
• Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of Online Shoppers Who
Made Purchases via This Channel, in %, 2018
4. Sales & Shares
• B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2018e
• Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
• B2C E-Commerce Share of Total Retail Sales, in %, 2018

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TABLE OF CONTENTS (2 OF 2)
5. Internet Users & Online Shoppers
• Internet Penetration, in % of Individuals, 2011 - 2018e
• Internet Penetration, by Age Group, in % of Individuals, Q1 2017 & Q1 2018
• Activities Carried Out Online, incl. Shopping, in % of Internet Users, July 2018
• Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2017 & Q1
2018
• Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2018
• Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2017 & Q1 2018
6. Products
• Breakdown of Product Category Purchased Online, in % Online Shoppers, 2018e
• Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018
7. Payment
• Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018
8. Delivery
• Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018
• Top Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % of Non Cross-Border Online Shoppers, May 2018
9. Players
• Overview of E-Commerce Players, May 2019
• Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
• Top 5 E-Commerce Players by Market Share, in %, 2018
• Breakdown of Online Shoppers of Lazada and Shopee by Age Group, in %, 2018e

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1. Management Summary 9 – 11
2. Overview & International Comparisons 12 – 19
3. Trends 20 – 28
4. Sales & Shares 29 – 32
5. Internet Users & Online Shoppers 33 – 39
6. Products 40 – 42
7. Payment 43 – 44
8. Delivery 45 – 47
9. Players 48 – 52

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The number of online shoppers in Thailand increased from 3.62 million
in Q1 2017 to 5.40 million in Q1 2018.
Thailand: Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location,
Gender, and Age Group, Q1 2017 & Q1 2018
Online Shoppers
Q1 2017 Q1 2018
in thousands
in % of Internet Users in
the Respective Group
in thousands
in % of Internet Users in
the Respective Group
Location
Bangkok 836.4 13.7% 1,024.4 16.1%
Central Region 1,179.9 11.1% 1,785.3 15.4%
Northern Region 553.5 11.3% 798.3 15.2%
Northeastern Region 550.7 7.5% 1,006.3 12.6%
Southern Region 499.1 11.3% 789.3 16.5%
Gender
Male 1,219.5 7.4% 1,892.6 10.6%
Female 2,400.0 14.2% 3,511.0 19.3%
Age
Group
6-14 47.0 1.0% 82.9 1.7%
15-24 956.5 11.1% 1,437.8 16.6%
25-34 1,197.4 15.6% 1,753.2 21.8%
35-49 1,109.1 12.7% 1,609.8 16.5%
50+ 309.4 8.2% 519.8 11.4%
Total 3,619.5 10.9% 5,403.5 15.0%
Note: the penetration rate was calculated based on the number of online shoppers and Internet users in the respective population groups, as reported by the source
Definition: individuals who have ever purchased goods or services via the Internet
Survey: based on a survey of 83,880 households with respondents aged 6+
Source: National Statistical Office of Thailand, March 2019
Overview Sales & Shares DeliveryProductsUsers & Shoppers PlayersPaymentTrends

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39%
42%
44%
45%
0% 25% 50% 75% 100%
Concerns about counterfeit goods
Amount of duties/ customs fees/ taxes is unclear
Having to pay customs duties/fees and/or taxes
Delivery shipping costs
in % of Non Cross-Border Online Shoppers
Shipping costs (45%) was the main barrier for cross-border online
shopping in Thailand, as of May 2018.
Thailand: Top Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % of Non Cross-Border
Online Shoppers, May 2018
Note: does not add up to 100% due to multiple answers possible
Definition: online shoppers who have made cross-border purchases in the previous 12 months
Survey: based on a survey of 34,000 Internet users in 31 markets, incl. Thailand; aged 18+, conducted between March and May 2018
Source: PayPal, Ipsos, August 2018
Overview Sales & Shares DeliveryProductsUsers & Shoppers PlayersPaymentTrends

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