Free Report Samples for our publication: "Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan, Azerbaijan, Georgia" Find the full report available for purchase at: https://bit.ly/3NHEr3t

2. 2

3. 3

4. 4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

5. 5
METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the B2C E-Commerce market in the selected member countries of the Central Asia and Caucasus region, including Azerbaijan, Georgia and
Kazakhstan.
Report Structure
 Each country is covered in a separate chapter. The countries are presented in the order of descending B2C E-Commerce sales. Where no comparative sales
were available, other relevant criteria were applied to determine the order, such as Internet penetration.
 Each country chapter starts with an overview of development of B2C E-Commerce in the respective country with international comparisons.
 Following that, information about trends, sales & shares, users & shoppers, products, payment, delivery and players is presented, where available. Due to
varying data availability some of these sections may not be covered for certain countries.
 The “Trends” section generally provides an overview of the related market trends, such as cross-border B2C E-Commerce, social commerce, mobile Internet
penetration and the devices used to access the Internet.
 The section “Sales & Shares” includes the development of B2C E-Commerce sales, including historical sales and forecasts, where available. Furthermore, this
section shows information about B2C E-Commerce’s share of the total retail market. Related numbers, such as total sales of E-Commerce companies and the
value of online purchases per shopper are used where no information about actual B2C E-Commerce sales was available.
 In the “Users & Shoppers” section, a review of the development of Internet penetration is included. Where available, the number of online shoppers or a ranking
of online activities of Internet users, including online shopping, is provided.
 Afterwards, the section “Products” shows the leading product categories purchased online, where available.
 The next two sections, “Payment” and “Delivery”, cover information related to delivery and payment methods most used by online shoppers if available. With
regard to payment, data on online payment transactions with bank cards, such as number and value of transaction, is included where no ranking of online
payment methods is available.
 Finally, the “Players” section includes information about the leading E-Commerce players, such as retailers, marketplaces and classifieds portals, based on
criteria such as sales, website rank and popularity in social networks, depending on data availability.

6. 6
DEFINITIONS
 B2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from businesses to
consumers.
 B2C E-COMMERCE SALES the total sales generated on the B2C E-Commerce market in a certain country or region.
 M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic
transactions via mobile devices, such as mobile phones, tablets and smartphones.
 CROSS-BORDER B2C E-COMMERCE
the sale of goods (and services) directly to consumers in other countries, with orders made online through
foreign online shops and delivered from the country where the foreign shop is based or from a central logistics
facility, i.e. across the country’s borders.
 INTERNET USERS the total number of inhabitants in a certain country that regularly accesses the Internet.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 ONLINE PAYMENT
transfer of money made over the Internet following a consumer’s payment command, includes payments for
product and service purchase in E-Commerce and M-Commerce.
 ONLINE CLASSIFIEDS
an online platform, where both consumers and businesses can publish small advertisements about the sale of
goods and services.
 GROUP BUYING/DAILY DEALS
an online platform, where both consumers and businesses can publish small advertisements about the sale of
goods and services.
The following expressions and definitions are used in this B2C E-Commerce market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

7. 7
TABLE OF CONTENTS (1 OF 4)
1. Management Summary
2. Regional
• Selected Socio-Economic Characteristics, incl. Population, in millions, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in
USD, and GDP per Capita, PPP, in International Dollars, by Country, 2019f
• Internet Penetration, in % of Individuals, by Country, 2017
• Share of Individuals Using the Internet to Pay Bills or Make Online Purchases, in % of Individuals, by Country, 2017
• Financial Inclusion Indicators, incl. Financial Institution Account, Debit Card, Credit Card and Mobile Money Account Ownership, in % of
Population 15+, by Country, 2017
• Logistics Performance Indicators, incl. Global Rank, by Country, 2018
• Breakdown of Internet Traffic by Device, in %, by Azerbaijan, Georgia and Kazakhstan, 2018
• B2C E-Commerce Index, by Country, 2018, incl. Global Rank, Share of Individuals Using Internet, 2017 or Latest, Share of Individuals with
Credit Card, 2017 or Latest, Secure Internet Servers per 1 million People, 2017 or Latest, UPU Postal Reliability Score, 2017 or Latest, and B2C
E-Commerce Index Value, 2017
3. Kazakhstan
3.1. Overview
• Overview of B2C E-Commerce Market and Trends, February 2019
3.2. Trends
• Breakdown of Internet Traffic by Device, in %, 2018
• Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, 2017
• Location of E-Commerce Merchants Purchased from, in % of Internet Users, 2017 & 2018
• Cross-Border E-Commerce Transactions with Cards Issued in Kazakhstan, by Value, in KZT million, and Volume, in thousands, 2013 - 2017
• Breakdown of Products Purchased Cross-Border, in % Cross-Border of Online Shoppers, 2017
3.3. Sales & Shares
• Domestic Retail E-Commerce Sales, in KZT million and in % of Total Retail Sales, Domestic Wholesale E-Commerce Sales, in KZT million and
in % of Total Wholesale Sales, and E-Commerce Sales of Services, in KZT million, 2013 – 2017 & H1 2018
• Breakdown of B2C E-Commerce Sales by Goods and Services, in %, January - August 2018
• Retail E-Commerce Sales, in USD million, and Share of Total Retail Sales, 2016 - 2021f
• Total E-Commerce Sales, in USD million, and Year-on-Year Change, in %, 2017- 2019f

8. 8
TABLE OF CONTENTS (2 OF 4)
3. Kazakhstan (Cont.)
3.4. Internet Users & Online Shoppers
• Internet Penetration, in % of Individuals, 2010 - 2018
• Online Shopper Penetration, in % of Internet Users, 2017 & 2018
• Breakdown of Online Shoppers, by Age Group and Gender, in %, 2017
• Perceived Barriers to E-Commerce, in % of Internet Users, 2018
• Breakdown of Online Shoppers, by Total Online Spending, in %, 2017 & 2018
3.5. Products
• Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
• Average Check in Online Shopping, in KZT thousand, by Product Category, December 2017 & December 2018
3.6. Payment
• Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
• Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card Payments
Number and Value, in %, June 2018 - January 2019
3.7. Delivery
• Problems Encountered When Shopping Online, in % of Online Shoppers, 2017 & 2018
3.8. Players
• B2C E-Commerce Sales by Category of Players, in %, January - August 2018
• Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2017
4. Azerbaijan
4.1. Overview
• B2C E-Commerce Overview and International Comparisons, February 2019

9. 9
TABLE OF CONTENTS (3 OF 4)
4. Azerbaijan (Cont.)
4.2. Trends
• Breakdown of Internet Traffic by Device, in %, 2018
• Breakdown of Households with Internet Access by Type of Internet Connection, in %, 2013 - 2017
4.3. Sales & Shares
• B2C E-Commerce Sales, in AZN million, 2016 & 2017
4.4. Internet Users & Online Shoppers
• Internet Penetration, in % of Individuals, 2010 - 2017
• Breakdown of Internet Users, by Age Group, in %, 2017
• Breakdown of Main Purposes of Internet Usage, incl. “Ordering or Selling Goods and Services”, in % of Internet Users, 2017
4.5. Payment
• Credit Card and Debit Card Ownership, in % of Population 15+, 2017
4.6. Players
• Overview of Popular Local Shopping Websites, incl. Category and Website Traffic Data, February 2019
5. Georgia
5.1. Overview
• B2C E-Commerce Overview and International Comparisons, February 2019
5.2. Trends
• Breakdown of Internet Traffic by Device, in %, 2018
5.3. Sales & Shares
• Internet Transactions with Payment Cards, incl. Number of Transactions, in thousands, and Value of Transactions, in GEL thousands, 2013 –
2018

10. 10
TABLE OF CONTENTS (4 OF 4)
5. Georgia (Cont.)
5.4. Internet Users & Online Shoppers
• Internet User Penetration, in % of Individuals, by Gender, Location, Age Group and Total, June 2017 & July 2018
• Breakdown of Frequency of Using Internet, in % Individuals, 2017
• Purposes for Internet Use, in % of Individuals, in % of Internet Users, July 2018
• Online Shopper Penetration, in % of Internet Users, by Gender, Location, Age Group and Total, June 2017 & July 2018
5.5. Payment
• Credit Card and Debit Card Ownership, in % of Population 15+, 2017
5.6. Delivery
• Delivery Methods and Costs Offered by Selected E-Commerce Players, February 2019
5.7. Players
• Selected Local B2C E-Commerce Websites by Total Number of Average Visits per Day, and Share of Traffic from Georgia, in %, February 2019

11. 11
1. Management Summary 11 – 13
2. Regional 14 – 21
3. Kazakhstan 22 – 45
4. Azerbaijan 46 – 55
5. Georgia 56 – 66

12. 11%
20%
26%
31%
52%
52%
53%
76%
92%
0% 25% 50% 75% 100%
Downloading software (other than games software)
Looking for a job
Internet Banking
Searching for information about goods or services
Seeking health-related information
Sending/ receiving e-mails
Reading online news sites/ newspapers/ news magazines
Telephoning over the internet / video calls
Participating in social networks
12
in % of Individuals
31% of Internet users in Georgia used the Internet to search for
information about goods and services, as of July 2018.
Georgia: Purposes for Internet Use, in % of Individuals, in % of Internet Users, July 2018
Definition: individuals who used the Internet within the previous 3 months; aged 6+
Source: National Statistics Office of Georgia (Geostat), 2018
Overview Sales & Shares DeliveryProductsUsers & Shoppers PlayersPaymentTrends

13. 13
[RUBRIKENNAME]
[PROZENTSATZ]
[RUBRIKENNAME]
[PROZENTSATZ]
[RUBRIKENNAME]
[PROZENTSATZ]
Online stores generated the largest share of B2C E-Commerce sales in
Kazakhstan between Jan. to Aug. 2018, reaching 61.8%.
Kazakhstan: B2C E-Commerce Sales by Category of Player, in %, January - August 2018
Note: may not add up to 100% due to rounding
Source: Infromburo.kz cited by The Astana Times, September 2018
Overview Sales & Shares DeliveryProductsUsers & Shoppers PlayersPaymentTrends

14. 14