European E-Commerce Market Report

4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

5
METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the B2C E-Commerce market in Europe. Major advanced and emerging markets in this region are covered, including Austria, Belgium, Czech
Republic, Denmark, Finland, France, Germany, Italy, the Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, and the UK. A broad
definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E-Commerce.
 The report contains relevant information about international comparisons, market trends, B2C E-Commerce sales and shares, Internet users and shoppers,
products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the regional E-Commerce market compared to other global regions and the region’s country comparisons in terms of
criteria relevant to B2C E-Commerce, such as B2C E-Commerce sales and Internet penetration rates. The rest of the report is divided into country chapters,
grouped by advanced and emerging markets and presented in the descending order of retail E-Commerce sales. Data availability varied by country.
 Each country description starts with the “Trends” section that highlights relevant market trends, such as M-Commerce, omnichannel, and cross-border online
shopping.
 The section “Sales & Shares” covers the development of B2C E-Commerce sales and E-Commerce’s share of total retail sales. For top markets in the region,
information from several sources was provided for cross-referencing.
 In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading product categories purchased online.
 The next section, “Payment”, covers the payment methods most used by online shoppers.
 Furthermore, the “Delivery” section covers information related to delivery in E-Commerce.
 Finally, the “Players” section includes information about the leading E-Commerce companies, including rankings of top online shopping platforms by sales,
website visits, awareness and usage rates by online shoppers, where available.
 For the top two advanced and emerging B2C E-Commerce markets in the region, the UK, Germany, Russia and Poland, the country descriptions start with an
overview chart, highlighting the overall B2C E-Commerce development.

6
DEFINITIONS
 B2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from businesses to consumers (B2C). A
broader definition of retail E-Commerce applied by some sources also includes consumer-to-consumer (C2C) sales.
 E-COMMERCE SALES
the total sales generated either on the E-Commerce market in a certain country or region, or the total sales generated
through E-Commerce by a player on the market.
 M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic transactions via
mobile devices, such as mobile phones, tablets and smartphones.
 CROSS-BORDER
B2C E-COMMERCE
the sale of goods (and services) directly to consumers in other countries, with orders delivered from the country where the
foreign shop is based or from a central logistics facility, i.e. across the country’s borders. Both B2C and C2C transactions
might be included in the definition of retail cross-border E-Commerce.
 OMNICHANNEL
an approach to retail that strives to provide the customer with the seamless shopping experience across all retail channels,
such as in-store, online and mobile.
 WEBROOMING
a practice in retail where consumers browse/research the products online before making the purchase in-store; may also
refer to customers using Internet-enabled mobile devices to browse/research/compare products online while being in-store.
 SHOWROOMING a practice in retail where consumers visit a store to browse or try on the products before buying them online (or via mobile).
 INTERNET USERS the total number of inhabitants in a certain country that regularly accesses the Internet.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 E-COMMERCE
MARKETPLACE
platforms where third-party merchants (B2C) or individuals (C2C) can sell their digital or physical products online whereas the
marketplace operator acts as an intermediary.
 EMERGING MARKETS
an emerging market is a country with an economy that is evolving toward becoming developed. For the purpose of this
report, emerging B2C E-Commerce markets are generally defined as countries with a high B2C E-Commerce growth
potential, as reflected in past and projected sales growth rates, B2C E-Commerce’s share of total retail sales, Internet and
online shopper penetration rates.
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

7
TABLE OF CONTENTS (1 OF 18)
1. Management Summary
2. Regional Overview
• Breakdown of Global B2C E-Commerce Sales by Regions, incl. Europe, in %, 2017e
• Breakdown of Global Retail E-Commerce Sales by Regions, incl. Europe, in %, 2017
• B2C E-Commerce Sales in Europe, in EUR billion, and Year-on-Year Change, in %, 2013 - 2018f
• Breakdown of B2C E-Commerce Sales in Europe by Sub-Regions, in %, 2018f
• Top 3 Countries by B2C E-Commerce Sales in Europe, in EUR billion, 2018f
• B2C E-Commerce Share of Total Retail Sales in Europe, by Top 3 Advanced and Emerging Markets, in %, 2017
• Internet Penetration in the EU, by Country, in % of Individuals, 2011 – 2017
• Online Shopper Penetration in the EU, by Country, in % of Individuals, 2011 – 2017
• Product Categories Purchased Online, in % of Online Shoppers in the EU, 2017
• Top 10 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
• Delivery Locations Preferred in E-Commerce, in % of Online Shoppers, 2017
3. Advanced Markets
3.1. UK
3.1.1. Trends
• B2C E-Commerce Market Overview and International Comparisons, July 2018
• M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
• Click & Collect Sales, in GBP billion, 2017 & 2022f
• Voice E-Commerce Sales, in USD billion, 2017 & 2022f
• Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online
Shoppers in the UK, 2012 - 2017
• Omnichannel Behavior Penetration, by Showrooming and Webrooming, in % of Consumers, 2017
3.1.2. Sales & Shares
• B2C E-Commerce Sales, in GBP billion, by Four Comparative Estimates, and CAGR, in %, 2016 - 2022f
• B2C E-Commerce Share of Total Retail Sales, in %, 2012 – 2017

8
3. Advanced Markets (Cont.)
3.1. UK (Cont.)
3.1.3. Internet Users & Online Shoppers
• Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 – 2017
• Online Shopper Penetration, in % of Adults, 2012-2017
3.1.4. Products
• Product Categories Purchased Online, in % of Adults, Q1 2017
• B2C E-Commerce Sales of Clothing, in GBP billion, 2017e & 2022f
3.1.5. Payment
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.1.6. Delivery
• Delivery-Related Factors Increasing the Likelihood of Shopping with an Online Retailer, in % of Online Shoppers, May 2017
3.1.7. Players
• Breakdown of UK Courier Parcel Market by Top 4 Players, in % of Number of Parcels, 2017e
• Top 7 E-Commerce Marketplaces, by Known and Used, in % of Online Marketplace Shoppers, May 2017
• Top 3 Retail Websites by Unique Visitors, in millions, March 2018
• Top 10 Retailers by Share of Retail Spending, in %, incl. Amazon, 2017
3.2. Germany
3.2.1. Trends
• M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
• Breakdown of Retail Purchases by Mono-Channel and Multi-Channel Purchases, by Online Purchases, Offline Purchases and Total Purchases,
2017
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in Germany, May 2017

9
3.2. Germany (Cont.)
• B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, and CAGR, in %, 2016 – 2022f
• B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 - 2022f
• Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 – 2017
• Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2017
3.2.4. Products
• Product Categories Purchased Online, in % of Online Shoppers, Q1 2016 & Q1 2017
• B2C E-Commerce Product Sales, by Category, in EUR billion, 2016 & 2017
• Interactive Retail Sales of Services, by Category, in EUR billion, 2016 & 2017
3.2.5. Payment
• Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
3.2.6. Delivery
• Logistic Services Providers Used by Online Shops, in % of Online Shops, 2017e
• Fastest Possible Delivery Time Offered by Online Shops, in Days, in % of Online Shops, 2016 & 2017
3.2.7. Players
• Market Share of Amazon, by Amazon.de Marketplace and Amazon.de, in %, 2017
• Top 10 Online Shops, by Sales, in EUR million, 2016
• Top 10 E-Commerce Platforms by Market Share, 2017/2018
3.3. France
3.3.1. Trends
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
• Shopping-Related Purposes of Voice Command Usage, in % of Online Shoppers, 2017

10
3.3. France (Cont.)
• B2C E-Commerce Sales, in EUR billion, 2016 - 2019f
• B2C E-Commerce Share of Total Retail Sales, in %, 2017
• Internet Penetration, in % of Individuals, 2011 – 2017
• Online Shopper Penetration, in % of Individuals, 2011 - 2017
3.3.4. Products
• Product Categories Purchased Online, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018
3.3.5. Payment
3.3.6. Delivery
• Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2017
• Subscription Delivery Services Used, in % of Online Shoppers, 2017
3.3.7. Players
• Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of
Unique Visitors, Q1 2018
• Top 10 Best-Known B2C E-Commerce Websites, % of Respondents, December 2017
3.4. Italy
3.4.1. Trends
• M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e
• Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online
Shoppers in Italy, 2012 – 2017
• Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, 2017

11
3.4. Italy (Cont.)
• B2C E-Commerce Sales, in EUR billion, 2011 – 2018f
• Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2013 – 2018f
• B2C E-Commerce Share of Total Retail Sales, in %, 2014 - 2018f
3.4.4. Products
• B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2017 & 2018f
• Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
3.4.5. Payment
3.4.6. Delivery
• Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.4.7. Players
• Top 3 Destinations for Product Research Before Buying Online or in a Store, incl. Amazon and eBay, in % of Internet Users, October 2017
3.5. Netherlands
3.5.1. Trends
• Breakdown of Online Purchases by Device, in %, 2017
• Cross-Border Online Shopper Penetration, in % of Individuals, 2016 & 2017
• B2C E-Commerce Sales, in EUR billion, 2015-2017
• Online Share of Total Consumer Spending, by Spending on Products, Services and Total, 2016 & 2017

12
3.5. Netherlands (Cont.)
3.5.4. Products
3.5.5. Payment
3.5.6. Delivery
• Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, May 2017
3.5.7. Players
• Top 10 B2C E-Commerce Companies by Revenues, in EUR million, 2016
3.6. Spain
3.6.1. Trends
• Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
• Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2015 – Q4 2017
• Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2015 – Q4 2017
• Breakdown of Online Shoppers by Research and Purchase Channels, in %, May 2017
• B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2010 – 2016
• B2C E-Commerce Sales, in EUR billion, 2016 & 2017
• B2C E-Commerce Share of Total Retail Sales, in %, 2017e

13
3.6. Spain (Cont.)
• Internet Penetration, in % of Individuals, 2011 - 2017
3.6.4. Products
• Product Categories Purchased Online, in % of Online Shoppers, 2017
3.6.5. Payment
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
3.6.6. Delivery
• Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.6.7. Players
• Top 10 E-Commerce Websites, by Total Number of Visits, in millions, 2017
3.7. Belgium
3.7.1. Trends
• Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
• B2C E-Commerce Sales, in EUR billion, 2015 – 2017
• Online Share of Total Consumer Spending, in %, 2016 & 2017
• Online Shopper Penetration, in % of Individuals, 2011 – 2017

14
3.7. Belgium (Cont.)
3.7.1. Trends
• Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
• Online Share of Total Consumer Spending, in %, 2016 & 2017
3.7.4. Products
3.7.5. Payment
• Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2018, and Change Compared to 2017 and 2011
3.7.6. Delivery
• Breakdown of Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
3.7.7. Players
• Top 10 Online Retailers by Online Sales in Belgium, FY 2016
• Top 10 E-Commerce Websites by Total Number of Visits, in millions, 2017
3.8. Sweden
3.8.1. Trends
• Mobile Shopper Penetration, in % of Internet Users, 2016 & 2017
• Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
• Overview of Omnichannel Shoppers, incl. Share of Consumers Who Did Webrooming and Showrooming, in %, Average Spending by
Consumers Who Crossed Multiple Channels, and Average Spending by Consumers Who Used a Single Channel, in SEK, Q4 2017

15
3.8. Sweden (Cont.)
• B2C E-Commerce Sales, in SEK billion, and Share of Total Retail Sales, in %, 2010 – 2018f
3.8.4. Products
• B2C E-Commerce Sales, by Selected Segments, in SEK billion and Year-on-Year Growth, in %, 2016 & 2017
3.8.5. Payment
• Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q4 2017
3.8.6. Delivery
• Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, Q2 2017
3.8.7. Players
• Top 20 Online Pure-Play Retailers by Revenues, in SEK million, 2017
3.9. Switzerland
3.9.1. Trends
• Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
• Cross-Border B2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2016 & 2017
• Retail E-Commerce and Mail Order Sales, in CHF billion, 2013 - 2017
• E-Commerce and Mail Order Share of Total Retail Sales, in %, 2017

16
3.9. Switzerland (Cont.)
• Internet User Penetration, in % of Individuals, 2014 & 2017
• Online Shopper Penetration, in % of Internet Users, 2014 & 2017
3.9.4. Products
3.9.5. Payment
3.9.6. Delivery
• Top 5 Reasons for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2017
3.9.7. Players
• Top 10 Online Shops by Revenues, in CHF million, 2016 & 2017
3.10. Denmark
3.10.1. Trends
• Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2017
• B2C E-Commerce Sales, in DKK billion, and Year-on-Year Change, in %, 2013 – 2017e
• Breakdown of B2C E-Commerce sales by Goods, Services, and Travel, in %, 2017

17
3.10. Denmark (Cont.)
3.10.4. Products
3.10.5. Payment
• Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
3.10.6. Delivery
• Delivery-Related Factors That are Important When Shopping Online, in % of Online Shoppers, 2017
3.10.7. Players
• Breakdown of Top 20 Most Used Websites for Online Shopping, in % of Online Shoppers, H1 2017
3.11. Finland
3.11.1. Trends
• Mobile Shopper Penetration, in % of Internet Users, Q2 2017
• Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
• B2C E-Commerce Sales, in EUR billion, 2016 & 2017
3.11.4. Products
3.11.5. Payment
• Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

18
3.11. Finland (Cont.)
3.11.6. Delivery
• Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, 2017
3.11.7. Players
• Top 15 Most Used E-Commerce Websites, in % of Online Shoppers, 3 Months to January 2018
3.12. Austria
3.12.1. Trends
• M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 – 2018
• B2C E-Commerce Share of Total Retail Sales, in %, 2017
3.12.4. Products
3.12.5. Payment
3.12.6. Delivery
• Top 5 Problems When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, November 2017
3.12.7. Players
• Top 10 Online Shops by Revenues, in EUR million, 2016

19
4. Emerging Markets
4.1. Russia
4.1.1. Trends
• B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 – 2017
• Mobile Shopper Penetration, in % of Online Shoppers, 2017
• B2C E-Commerce Sales, in RUB billion, and Year-on-Year Change, in %, by Segment, 2016 & 2017
• B2C E-Commerce Sales, in RUB billion, by Three Comparative Estimates, 2014 – 2018f
• B2C E-Commerce Sales CAGR, in %, 2010 – 2017 & 2018 – 2022f
• B2C E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
• Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 – 2017
• Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2017
4.1.4. Products
• Breakdown of Domestic B2C E-Commerce Sales by Product Categories, in %, 2017
4.1.5. Payment
• Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017
4.1.6. Delivery
• Breakdown of Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type, October 2017
4.1.7. Players
• Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-
o-Y Change, and Main Product Category, 2017
• Top 10 Online Shops by Number of Monthly Visitors, in millions, 6 Months to September 2017

20
4. Emerging Markets (Cont.)
4.2. Poland
4.2.1. Trends
• B2C E-Commerce Overview and International Comparisons, August 2018
• Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018
• Breakdown of O2O Approaches Used in the Last Purchase, in % of Online Shoppers and Mobile Shoppers, April 2018
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 - 2017
• B2C E-Commerce Sales, in PLN billion, 2013 – 2017e
• B2C E-Commerce Sales, in PLN billion, 2017 & 2018f
4.2.4. Products
4.2.5. Payment
• Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2017
4.2.6. Delivery
• Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2018
4.2.7. Players
• Top E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2017 & April 2018

21
4.3. Turkey
4.3.1. Trends
• Devices Used in Online Shopping, by Computer and Smartphone, in % of Online Shoppers, 2017
• Social Commerce Shopper Penetration, in % of Online Shoppers, 2017
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Purchased from Any Foreign Country, From EU Countries and From
Non-EU Countries, 2012 - 2017
• Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q1 2018
• Retail E-Commerce Sales, in TRY billion, and Year-on-Year Change, in %, 2013 - 2017
• B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2017
• Online Shopper Penetration, in % of Individuals, 2016 & 2017
4.3.4. Products
4.3.5. Payment
• Breakdown of Payment Methods Used in E-Commerce, in % of Orders, 16 Months to April 2018
• Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q1 2018
4.3.6. Delivery
• Breakdown of Delivery Operators Preferred in E-Commerce, in % of Orders, 2017
• Barriers to Online Shopping, incl. Delivery-Related, in % of Individuals, 2017
4.3.7. Players
• Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Turkey and Category, June 2018

22
4.4. Portugal
4.4.1. Trends
• Devices Used for Online Shopping, in % of Online Shoppers, June 2017
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
• B2C E-Commerce Sales, in EUR billion, 2009, 2017e and 2025f
4.4.4. Products
4.4.5. Payment
4.4.6. Delivery
• Delivery/Return Options that Would Encourage Online Shoppers to Buy from an Online Retailer, in % of Online Shoppers, June 2017
4.4.7. Players
• Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Portugal and Category, June 2018
4.5. Czech Republic
4.5.1. Trends
• Mobile Shopper Penetration, in % of Online Shoppers, 2017
• Cross-Border Online Shopper Penetration, by Age Group and Gender, in % of Online Shoppers in the Czech Republic, by Purchasing from
Other EU Countries and Non-EU Countries, Compared to Domestic Online Shoppers, 2016 & 2017

23
4.5. Czech Republic (Cont.)
• B2C E-Commerce Sales, in CZK billion and in % Year-on-Year Change, 2013 - 2017
• B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2017
• Online Shopper Penetration, in % of Individuals, 2011 – 2017
4.5.4. Products
4.5.5. Payment
4.5.6. Delivery
• Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
4.5.7. Players
• Top 10 E-Commerce Websites by Average Monthly Number of Visits, in millions, 6 Months to August 2017
4.6. Ukraine
4.6.1. Trends
• Share of Internet Users Who Research Product Information and Place Orders Online via Smartphone, in %, April 2018
• Share of Online Shoppers Placing Orders Online via Social Networks, in %, 2017
• B2C E-Commerce Sales, in UAH billion, 2016 - 2018f

24
4.6. Ukraine (Cont.)
• Internet Penetration, in % of Individuals, 2010 – 2018f
• Online Shopper Penetration, in % of Internet Users and in millions, 2017e
4.6.4. Products
• Product Categories Purchased Online, in % of Online Shoppers, October 2017
4.6.5. Payment
• Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
4.6.6. Delivery
• Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
4.6.7. Players
• Top 3 Local and Foreign E-Commerce Platforms by Website Reach, in % of Internet Users and in million Visitors, June 2017

25
1. Management Summary 25 – 44
2. Regional Overview 45 – 58
3.
3.1.
3.2.
3.3.
3.4.
3.5.
3.6.
3.7.
3.8.
3.9.
3.10.
3.11.
3.12.
4.
4.1.
4.2.
4.3.
4.4.
4.5.
4.6.
Advanced Markets
UK
Germany
France
Italy
Netherlands
Spain
Belgium
Sweden
Switzerland
Denmark
Finland
Austria
Emerging Markets
Russia
Poland
Turkey
Portugal
Czech Republic
Ukraine
59 – 215
60 – 77
78 – 95
96 – 109
110 – 123
124 – 134
135 – 148
149 – 160
161 – 172
173 – 183
184 – 194
195 – 204
205 – 215
216 – 292
217 – 231
232 – 245
246 – 260
261 – 270
271 – 281
282 – 292

37%
42%
41%
43%
47%
52%
60%
40%
44%
45%
46%
46%
56%
66%
0% 20% 40% 60% 80% 100%
Beauty/ Health
Appliances, Consumer Electronics
Shoes
Games / Toys
Travel/ Tourism
Cultural Products (Books, Movies, Music)
Clothing/ Fashion
Purchased in 2017
Plan to Purchase in
2018
26
Two-thirds of online shoppers in France bought clothes and fashion
products in 2017 and 60% planned to purchase them in 2018.
France: Product Categories Purchased Online, in % of Online Shoppers, by Purchased in 2017 and
Planned to Purchase in 2018
in % of Online Shoppers
Note: does not add up to 100% due to multiple answers possible
Survey: based on an online survey of 1,002 online shoppers in France, aged 18-74, conducted from December 2017 to January 2018, question askes” Which of the following
product / service categories did you buy on the internet in 2017, and which ones you plan to buy on the internet in 2018?”
Source: Fevad, CSA, January 2018
Sales & Shares DeliveryProductsUsers & Shoppers PlayersPaymentTrends

27
45% of individuals aged 16-74 in Poland made purchases over the
Internet in 2017, up from 30% in 2012.
Poland: Online Shopper Penetration, in % of Individuals, 2012 - 2017
Definition: individuals ordering or purchasing goods or services over the Internet for private use in the last 12 months; ages16-74
Source: Central Statistical Office of Poland, December 2016, December 2017
30,3% 31,6% 34,6% 36,9%
41,9%
45,0%
0%
20%
40%
60%
80%
100%
2012 2013 2014 2015 2016 2017
in%ofIndividuals
Sales & Shares DeliveryProductsUsers & Shoppers PlayersPaymentTrends

European E-Commerce Market Report

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Similar to European E-Commerce Market Report

Similar to European E-Commerce Market Report (19)

More from yStats.com

More from yStats.com (20)

Recently uploaded

Recently uploaded (20)

European E-Commerce Market Report