Sample Report_Global Cross-Border B2C E-Commerce 2021_by yStats.com

4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports
are based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity
for reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable
time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case,
multiple answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note.
In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the past 12 months is used.

5
METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the B2C E-Commerce market and competitors overview, Real-time payment trends and the payment market with a focus on the reaction of
the top Mobile Payment Service Providers to the COVID-19 outbreak in South Korea. A broad definition of retail E-Commerce used by some original sources
cited in this report might include both B2C and C2C E-Commerce.
 This report contains relevant international comparisons, information about market trends, B2C E-Commerce sales and shares, Internet users and shoppers,
products, payment methods and players. Not all types of information were included for each country, due to varying data availability.
Report Structure
 The report starts with an overview of the regional B2C E-Commerce market compared to other global regions and the Asian country comparisons in terms of
criteria relevant to B2C E-Commerce, such as B2C E-Commerce sales. The rest of the report is divided by the top three Mobile PSP’s presented in the
descending order of total users. Within each chapter, there is a company profile, text charts with relevant news and quantitative charts.
 Depending on data availability, the following types of market information are included: value and/or volume of transactions, number of users, payment methods
used in-store and online, COVID-19’s impact on the Mobile PSPs.
 The B2C E-Commerce Market description starts with an overview of the market, highlighting the overall B2C E-Commerce development in the country.
Depending on data availability, overview charts include also information about the major E-Commerce players, the number of users, sales volume, number of
monthly visits, leading product categories, share of sales, Internet economy and consumers’ buying behavior. Not all the mentioned types of information are
available for each of the countries covered.

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DEFINITIONS
 COVID-19 / CORONAVIRUS An infectious disease triggered by an intense acute respiratory sickness. COVID-19 was first identified at the end
of 2019 in Wuhan, China, and spread worldwide, becoming known as the coronavirus pandemic.
 B2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from businesses to consumers
(B2C). A broader definition of retail E-Commerce applied by some sources also includes consumer-to-consumer
(C2C) sales.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 M-COMMERCE M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic
transactions via mobile devices, such as mobile phones, tablets and smartphones.
 ONLINE TRAVEL the sale of goods (and services) directly to consumers in other countries, with orders delivered from the country
where the foreign shop is based or from a central logistics facility, i.e. across the country’s borders.
 ONLINE PAYMENT Transfer of money made over the Internet following a consumer’s payment command, includes payments for
product and service purchased in B2C E-Commerce and M-Commerce.
 MOBILE PAYMENT A wide definition of mobile payments includes payments made remotely in M-Commerce and proximity payments
made in-store, such as via QR code scanning and NFC technology.
 POS PAYMENT
Payments made at retail point of sale, i.e. in-store. POS systems or terminals are used to complete a POS
payment transaction. POS payments are often used synonymously with in-store payments, proximity payments,
in-person payments and card present payments.
 CONTACTLESS PAYMENT Contactless payments take place when tapping a mobile device or a payment card with a contactless payment
functionality to a POS device. The data is transmitted via Near Field Communication (NFC).
 E-WALLET/DIGITAL WALLET A digital account, allowing users to store money and use it in online or mobile transactions. The examples of E-
Wallets or digital wallets include Alipay and PayPal.
 CROSS-BORDER E-COMMERCE the sale of goods (and services) directly to consumers in other countries, with orders delivered from the country
where the foreign shop is based or from a central logistics facility, i.e. across the country’s borders.
 E-COMMERCE MARKETPLACE platforms where third-party merchants (B2C) or individuals (C2C) can sell their digital or physical products online
whereas the marketplace operator acts as an intermediary.
 GROSS MERCHANDISE VALUE
 REAL-TIME PAYMENTS
abbreviated as GMV, a total value of successfully completed transactions between buyers and sellers through a
C2C (customer-to-customer) exchange platform. Depending on the source, might include shipping costs.
Immediate or faster payments that allow businesses and consumers to make and receive payments in real time,
providing convenience, speed, and faster availability of funds.
The following expressions and definitions are used in this report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the
respective charts

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TABLE OF CONTENTS (1 OF 11)
1. Management Summary
2. Global Developments
• Cross-Border B2C E-Commerce Market Overview, February 2021
• Cross-Border B2C E-Commerce Market Value, 2019 & 2026f
• Breakdown of Top Products Categories Purchased Cross-Border, in Selected Countries, incl. Canada, France, Germany, the UK, and the
US, by Product Categories, in % of Online Consumers, April 2020
• Top Reasons for Cross-Border Online Shopping, in % of Online Consumers, incl. by Gender and by Demographic Preferences, March
2020
• Breakdown of Online Purchases Frequencies, by Domestic and Foreign Origins, in % of Consumers, October 2020
• Average Share of Cross-Border Deliveries That Took Longer due to COVID-19, in %, and Breakdown of Respondents Who Felt Slow
Delivery, by Country, in % of Consumers, October 2020
• Breakdown of Consumers’ Future Shopping Intentions to Buy Online from Domestic and Foreign Retailers, in % of Consumers, October
2020
• Breakdown of Countries From Where the Most Recent Online Cross-Border Purchase was Made, in % of Consumers, October 2020
• Top Online Platforms Used for Cross-Border Shopping, incl. Amazon, Alibaba/AliExpress, and eBay, in % of Consumers, and Top Online
Platforms Usage in Selected Countries, October 2020
• Breakdown of Online Purchases, by Weight, in % of Consumers, October 2020
• Breakdown of Online Purchases, by Product Value, in % of Consumers, October 2020
• Share of Online Shoppers Who Purchased Cross-Border At Least Once in 2020, in % of Consumers, December 2020
• Top 3 Product Categories Purchased Online Cross-Border by Shoppers Aged 25 - 34, in % of Consumers, December 2020
• Share of Consumers Who Spent More than USD 500 on Cross-Border E-Commerce Purchases in 2020, by Age Group, in % of
Consumers, December 2020
• Payment Revenues Estimations, COVID-19 Impact Adjusted, by Domestic and Cross-Border Payments, September 2020
• Shares of Consumers Who Would Refuse Purchasing on a Website if it is not in heir Local Language, in Selected Markets, incl. Australia,
Canada, France, Japan, South Korea, UK, and USA, 2019
• Top 10 Shopping Apps by Downloads, incl. Cross-Border E-Commerce Apps, by Total Downloads, App Store Downloads and Google
Play Downloads, January 2020 & May 2020

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3. Asia-Pacific
3.1. Regional
• Cross-Border B2C E-Commerce Sales Growth, Year-on-Year change, in % January 2020 - June 2020
3.2. Australia
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers,
October 2020
• Share of Online Sales of Domestic and International Merchants, by Selected Product Categories, and M-o-M and Y-o-Y Change, in %,
September 2020
• Top 4 Drivers Consumers’ Cross-Border Online Shopping, in % of Cross-Border Online Consumers, 2020
• Product Categories Imported Via Chinese E-Commerce Platforms, in % of Cross-Border Online Purchases, 2020
3.3. China
October 2020
• Share of Online Sales of Domestic and International Merchants, by Selected Product Categories, and M-o-M and Y-o-Y Change, in %,
September 2020
• Top 4 Drivers Consumers’ Cross-Border Online Shopping, in % of Cross-Border Online Consumers, 2020
• Product Categories Imported Via Chinese E-Commerce Platforms, in % of Cross-Border Online Purchases, 2020
3.4. India
• Share of Cross-Border B2C E-Commerce, in % of Total B2C E-Commerce, 2020
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, Australia and China, in % of Consumers,
October 2020
• Top 3 Countries For Cross-Border Online Shopping, in % of Share, and Cross-Border B2C E-Commerce Value, in USD billion, 2020
• Top 4 Online Shopping Websites, including Domestic and International, Rank, Number of Visits, in millions and the Percentage of Visits
from India, in %, December 2020
3.5. Indonesia
• Top 9 International E-Commerce Platforms, by Monthly Web Visits, Q4 2020

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3. Asia-Pacific (Cont.)
3.5. Indonesia (Cont.)
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Singapore and South Korea, in % of Consumers,
October 2020
3.6. Japan
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and South Korea, in % of Consumers,
October 2020
• Top 5 Japanese Product Categories Sold Abroad, by Selected Regions, by Gender, and by Age, January 2020 - September 2020
• Top 3 Japanese Product Categories Sold Abroad, by Selected Regions, by Gender, and by Age, January 2020 - September 2020
• Top 5 Product Categories Purchased by the Japanese Men From Overseas, by Selected Countries, by Gender, and by Age, January
2020 - September 2020
• Top 3 Product Categories Purchased by the Japanese From Overseas, by Selected Countries, incl. Canada, Germany, UK, and the USA,
January 2020 - September 2020
3.7. Malaysia
• Share of Cross-Border B2C E-Commerce Transactions from American and Chinese Websites, in % of Total E-Commerce Transactions,
June 2020
3.8. New Zealand
• Online Shopper Penetration, in % of Population, and Cross-Border Online Shopper Penetration, in % of Online Shoppers, Q4 2020
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Australia, China and United States, in % of Consumers,
October 2020
3.9. Singapore
• Share of Cross-Border B2C E-Commerce Transactions from American and Chinese Websites, in % of Total E-Commerce Transactions,
June 2020
3.10. South Korea
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, China and Japan, in % of Consumers, October
2020

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3. Asia-Pacific (Cont.)
3.10. South Korea (Cont.)
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, China and Japan, in % of Consumers, October
2020
• Overseas Direct Online Imports, by Selected Countries & Regions, incl. ASEAN, EU, Middle East, Latin America, Oceania, China, Japan
and the USA, in KRW million, March 2020
• Overseas Direct Online Exports, by Selected Countries & Regions, incl. ASEAN, EU, Middle East, Latin America, Oceania, China, Japan
and the USA, in KRW million, March 2020
4. Europe
4.1. Regional
• Cross-Border B2C E-Commerce Turnover in 16 European Markets, in EUR billion, 2019 & 2020e & 2022f
• Share of Cross-Border B2C E-Commerce Turnover Generated by Global Marketplaces, in % of Total Cross-Border E-Commerce Market
in Europe, 2019 & 2025f
• Top 8 E-Commerce Marketplaces in 4 European Countries, in % of Online Respondents, March 2020 - April 2020
• Cross-Border E-Commerce Index, by Non-EU and EU, January 2020 - December 2020
• Top-Scoring European Sustainable Cross-Border Marketplaces, and Share of Sustainable Products and Services that Top 100 Global
Cross-Border Marketplaces Aim to Sell by 2025, January 2021
• National and Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries, from Non-EU
Countries, from National Sellers, and by Age Group, in % of Online Shoppers, 2014 - 2019
• Cross-Border Online Shopper Penetration, by EU and Selected Non-EU Countries, in % of Online Shoppers, 2019 & 2020
• Number of Individuals who Shopped Online, and Number of Individuals Who Shopped Online Cross-Border, in millions, 2020
4.2. Austria
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and United Kingdom, in % of Consumers,
October 2020
4.3. Belgium
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Netherlands, France and China, in % of Consumers, October
2020

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4. Europe (Cont.)
4.4. Croatia
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers,
October 2020
4.5. Cyprus
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Greece, United Kingdom and China, in % of Consumers,
October 2020
4.6. Denmark
October 2020
4.7. Estonia
October 2020
4.8. Finland
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and Sweden, in % of Consumers, October
2020
4.9. France
October 2020
4.10. Germany
• Breakdown of B2C E-Commerce Sales, by Domestic and International Origin, in %, Q1 2020
• Breakdown of Preferred Payment Methods in Cross-Border B2C E-Commerce, incl., PayPal, Visa Credit Cards and MasterCard, in % of
Online Retailers, Q1 2020

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4. Europe (Cont.)
4.10. Germany (Cont.)
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Austria, in % of Consumers,
October 2020
4.11. Greece
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Germany, in % of Consumers,
October 2020
4.12. Hungary
October 2020
4.13. Iceland
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United Kingdom, United States and China, in % of Consumers,
October 2020
4.14. Ireland
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United Kingdom, China and United States, in % of Consumers,
October 2020
4.15. Italy
• Share of E-Commerce Companies, Which Sell Products Cross-Border, in %, First Months of 2020
• Breakdown of E-Commerce Platforms That Sold Products Cross-Border, by Selected Countries & Regions, incl. Countries of Europe,
Latin America and North America, in %, First Months of 2020
October 2020

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4. Europe (Cont.)
4.16. Latvia
October 2020
4.17. Lithuania
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Germany, in % of Consumers,
October 2020
4.18. Luxembourg
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and France, in % of Consumers, October
2020
4.19. Netherlands
• Cross-Border Online Sales Value from EU Webshops, in EUR million, Q1 2017 - Q2 2020
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United States, in % of Consumers,
October 2020
4.20. Norway
October 2020
4.21. Poland
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, March 2020
• Top 5 International E-Commerce Platforms, in % of Online Buyers, March 2020
October 2020
4.22. Portugal
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Spain and United Kingdom, in % of Consumers,
October 2020

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4. Europe (Cont.)
4.23. Russia
• B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Online Sales, in % of Total B2C E-Commerce
Sales, 2018, 2019, H1 2020, 2020e
• Top 3 Countries, Which Online Consumers Preferred for Shopping, in % of Online Consumers, H1 2020
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and Hong Kong, in % of Consumers,
October 2020
4.24. Slovenia
October 2020
4.25. Spain
October 2020
4.26. Sweden
October 2020
4.27. Switzerland
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and France, in % of Consumers, October
2020
4.28. Turkey
• Value of Domestic Digital Sales and E-Commerce Imports and Exports, in TRY billion, H1 2020
• Breakdown of Domestic and E-Commerce Imports and Exports, in %, H1 2019 & H1 2020

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4. Europe (Cont.)
4.29. United Kingdom
• Number of Shoppers Who Purchase Overseas Online, in millions, Year-on-Year Change, in %, 2019 - 2022f
• Number of Consumers Who Purchase Overseas Online, in millions, and Share of Online Cross-Border Consumers, in % of Total Online
Consumers, 2019 - 2022f
• Share of Online Consumers Who Make Cross-Border Purchases, in % of Total Internet Users, 2020e
• Cross-Border E-Commerce Index, January 2020 - December 2020
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and Germany, in % of Consumers,
October 2020
5. North America
5.1. Canada
• Top 4 Online Shopping Websites, including Domestic and Foreign, by Rank, Number of Visits, and Share of Visits from Canada, in %,
July 2020 - December 2020
• Share of Online Shoppers Who Would Opt For a Canadian Online Merchant, in % of Online Shoppers, March 2020 - May 2020
• Shares of Top 3 Countries of Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, China and United Kingdom, in % of Consumers,
October 2020
5.2. United States
• Cross-Border B2C E-Commerce Year-on-Year Change, in %, January 2020 - June 2020
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Canada, in % of Consumers,
October 2020
• Shares of Top 3 Countries of Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020
6. Latina America
6.1. Regional
• Breakdown of Domestic and International B2C E-Commerce Spend, in USD billion, 2019 - 2023f

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6. Latina America (Cont.)
6.2. Brazil
• Cross-Border Online Shopper Penetration, in % of Online Consumers, 2020
• Top 5 Reasons for Shopping Online on International Websites, in % of Cross-Border Online Consumers, 2020
6.3. Chile
• Cross-Border Online Shopper Penetration, and Frequency of Purchases on International Websites, in % of Online Consumers, 2020
6.4. Colombia
• Top 9 Payment Methods When Shopping Online, in % of Cross-Border Online Consumers, 2020
6.5. Mexico
• Top 10 Reasons For Online Shopping Abroad, in % of Cross-Border Online Consumers, 2020
• Cross-Border Online Shopping Frequency, in % of Cross-Border Online Consumers, 2020
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, China and Spain, in % of Consumers, October
2020
7. Middle East
7.1. Saudi Arabia
• Share of Top 3 Countries in Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020
7.2. United Arab Emirates
• Top 3 Countries of Cross-Broder Shopping, including the United States, the United Kingdom and India, in %, October 2020
• Share of Top 3 Countries in Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020

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8. Africa
8.1. Regional
• Breakdown of African-Based E-Commerce Marketplaces, by Location of Operation, in %, 2020
• Breakdown of E-Commerce Websites, by Their Origins Based on the URL, in %, 2020
8.2. Morocco
• Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, France and United States, in % of Consumers, October
2020
8.3. Nigeria
October 2020
8.4. South Africa
October 2020

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1. Management Summary 18 – 22
2. Global Developments 23 – 41
3.
3.1.
3.2.
3.3.
3.4.
3.5.
3.6.
3.7.
3.8.
3.9.
3.10.
Asia-Pacific
Regional
Australia
China
India
Indonesia
Japan
Malaysia
New Zealand
Singapore
South Korea
42 – 68
42 – 44
45 – 46
47 – 50
51 – 54
55 – 56
57 – 61
62 – 62
63 – 64
65 – 65
66 – 68
4.
4.1.
4.2.
4.3.
4.4.
4.5.
4.6.
4.7.
4.8.
4.9.
4.10.
4.11.
Europe
Regional
Austria
Belgium
Croatia
Cyprus
Denmark
Estonia
Finland
France
Germany
Greece
69 – 158
69 – 79
80 – 80
81 – 81
82 – 82
83 – 83
84 – 84
85 – 85
86 – 86
87 – 87
88 – 90
91 – 91
4.12.
4.13.
4.14.
4.15.
4.16.
4.17.
4.18.
4.19.
4.20.
4.21.
4.22.
4.23.
4.24.
4.25.
4.26.
4.27.
4.28.
4.29.
5.
5.1.
5.2.
Hungary
Iceland
Ireland
Italy
Latvia
Lithuania
Luxembourg
Netherlands
Norway
Poland
Portugal
Russia
Slovenia
Spain
Sweden
Switzerland
Turkey
United Kingdom
North America
Canada
USA
92 – 92
93 – 93
94 – 94
95 – 97
98 – 98
99 – 99
100 – 100
101 – 102
103 – 103
104 – 105
106 – 106
107 – 109
110 – 110
111 – 111
112 – 112
113 – 113
114 – 115
116 – 120
121 – 130
122 – 126
127 – 130
6.
6.1.
6.2.
6.3.
6.4.
6.5.
Latin America
Regional
Brazil
Chile
Colombia
Mexico
131 – 140
132 – 132
133 – 134
135 – 135
136 – 137
138 – 140
7.
7.1.
7.2.
8.
8.1.
8.2.
8.3.
8.4.
Middle East
Saudi Arabia
UAE
Africa
Regional
Morocco
Nigeria
South Africa
141 – 146
142 – 143
144 – 146
147 – 152
148 – 149
150 – 150
151 – 151
152 – 152

19
Cross-border purchases in Australia held 9.3% of total online retail in
Sep. 2020, with “games & toys” and “fashion” sectors dominating.
Australia: Share of Online Sales of Domestic and International Merchants, by Selected Product
Categories, and M-o-M and Y-o-Y Change, in %, September 2020
%
Domestic
share of
category
spend
International
share of
category
spend
Overall
category
spend share
M-o-M growth
– Domestic
M-o-M growth –
International
Y-o-Y growth –
Domestic
Y-o-Y growth –
International
Fashion 81.9 18.1 11.1 0.0 -1.9 63.0 18.8
Department
stores
90.2 9.8 14.6 1.9 9.6 90.7 34.5
Homewares
and appliances
95.9 4.1 25.0 -1.7 -1.7 63.8 37.2
Media 90.9 9.1 6.9 1.7 7.0 23.6 17.4
Personal and
Recreational
88.5 11.5 14.0 1.2 1.2 59.3 25.0
Grocery and
Liquor
96.5 3.5 15.2 -0.8 -0.8 72.9 -12.0
Games and
Toys
75.7 24.3 8.4 -1.8 -3.4 96.2 59.7
Takeaway
Food
99.0 1.0 4.9 4.8 -7.7 87.1 -45.0
All categories 90.7 9.3 100.0 0.8 0.7 65.9 28.6
Note: data provided refers to the spending by consumers using various electronic payment methods such as credit cards, BPAY, and PayPal
Source: National Australia Bank Economics, November 2020

20
The highest E-Commerce import value in South Korea was from the
USA, with KRW 413.1 bil. (EUR 307.35 mil.), respectively, in March 2020.
South Korea: Overseas Direct Online Imports, by Selected Countries & Regions, incl. ASEAN, EU, Middle
East, Latin America, Oceania, China, Japan and the USA, in KRW million, March 2020 (1 of 2)
in KRW million
Latin
America
Middle
East
ASEAN Oceania Japan China EU USA Others Total
Computer & devices 0 14 78 61 773 3,100 343 5,081 43 9,492
Home appliances & tech
devices
8 103 1,071 684 2,592 22,888 10,641 20,956 72 59,016
Software 0 n/a 5 9 782 1,940 229 797 2 3,763
Books 0 1 51 29 836 1,393 1,569 3,575 70 7,525
Stationery 0 2 50 59 805 1,553 335 1,414 12 4,230
AV/ music. instrument 1 2 9 7 1,007 263 330 827 12 2,457
Fashion 34 337 3,035 1,528 14,774 82,254 158,627 99,770 4,527 364,886
Sports goods 0 1 77 46 3,884 8,815 2,477 10,683 112 26,097
Cosmetics 0 32 586 1,087 3,841 13,250 11,834 16,893 110 47,632
Baby products 0 0 42 43 3,415 5,920 1,710 3,740 23 14,894
Beverage & food 8 19 1,723 16,733 6,215 11,934 34,353 203,331 3,224 277,540
Agriculture & marine goods 0 0 5 33 7 2,155 6 1,348 63 3,616
Household & automotive goods 21 11 595 812 4,617 16,303 10,336 22,824 157 55,678
Others 16 106 722 1,239 14,557 31,393 11,040 21,867 384 81,324
Total 91 629 8,050 22,368 58,107 203,159 243,828 413,104 8,810 958,148
Note: the exchange rate applied in the action title is the average rate for 12 months to December 2020: KRW 1 = EUR 0.000744
Survey: based on a survey of around 1,100 South Korean businesses
Source: Statistics Korea, November 2020

21
Prefer Canadian-based
Retailer
49%
Others
51%
Almost half of online consumers in Canada would prefer a Canadian-
based retailer over others when shopping online as of Spring 2020.
Canada: Share of Online Shoppers Who Would Opt For a Canadian Online Merchant, in % of Online
Shoppers, March 2020 - May 2020
Survey: based on a survey of 3000 online shoppers; conducted between March 2020 - May 2020
Source: Canada Post, October 2020

Sample Report_Global Cross-Border B2C E-Commerce 2021_by yStats.com

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