1. Switzerland B2C E-Commerce Report 2011
August 2011
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
e
m merc
E-Co
B2C
erland
Switz 2011
rt
Repo
August 2011
Publication Date
August 2011
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
48
Covered Countries
Switzerland
Price
Single User License: € 1,450 (excl. VAT)
Site License: € 2,900 (excl. VAT)
Global Site License: € 4,350 (excl. VAT)
yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats
Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

2. Switzerland B2C E-Commerce Report 2011
Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
• etween March and May 2010, 55% of Swiss Internet users accessed the Internet to “Buy or Order
B
something”, and 50% for “E- Banking”. 16% accessed the Internet to “play or download ganes”.
• In Switzerland, 2010 B2C E-Commerce sales increased by more than +50% vs. 2009.
• lmost half of Swiss shoppers planned to buy “Books” online between April and September 2010, followed
A
by “Flight Tickets” and “Clothing”.
• he number of Internet users in Switzerland reached more than 5 million in 2010, accounting for almost
T
80% of the total population.
• eneralist Amazon was the leading B2C E-Commerce player in Switzerland in terms of unique visitors in June
G
2011, followed by clothing retailer La Redoute, online media goods retailer Weltbild, consumer electronics
online store Brack and online bookstore Exlibris.
• einDeal was the leading group shopping site in Switzerland in terms of unique visitors in June 2011,
D
followed by Groupon and DailyDeal.
Company and Product Information
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• yStats.com has been committed to research up-to-date, objective and demand-based data on markets and
competitors from various industries since 2005.
• Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in
secondary market research.
• In addition to reports on markets and competitors, yStats.com also carries out client-specific research.
• Clients include leading global enterprises from various industries including B2C E-Commerce, electronic
payment systems, mail order and direct marketing, logistics as well as banking and consulting.
yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats
Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

3. Switzerland B2C E-Commerce Report 2011
Table of Contents
1. Management Summary 6. Users / Shoppers
• evelopment of Internet Users and Penetration in
D
2. Trends
Switzerland, in million and %, 2000-2010
• 2C E-Commerce Trends in Switzerland, 2010;
B • egular Use of the Internet by Age Groups in
R
incl. Growth of Sales by Category, in %, 2010 Switzerland, in %, April-September 2010
• nline Shopper Trends in Switzerland,
O • nternet Users in Switzerland, in % of Population,
I
December 2010 by Gender and by monthly Income, April-September
2010
• referred Types of Online Shops in Switzerland,
P
• hare of Internet Shoppers on the total Population,
S
Austria and Germany, in % by Country, March 2010
in %, 2008 & 2010
• ources on which Swiss Shoppers refer before
S
• nternet Shoppers in Switzerland by Age Groups,
I
making a Purchase, in %, March 2010
in % of Internet Users, 2010
• ffered Payment Options in Swiss Online Shops,
O • otal Broadband Subscribers in Switzerland, compared
T
in %, September 2010 to Germany, USA and the OECD, 2006-2010
• elivery Surcharges of Swiss Online Shops,
D • roadband Subscribers per 100 Inhabitants in
B
by Product Category, in %, July 2010 Switzerland, compared to Germany, USA and the
• ctivities of Swiss Internet Users, in %,
A OECD Average, 2006-2010
March-May 2010 • roadband Subscribers in Switzerland, by Access Tech-
B
• ayment Methods in Swiss Distance Selling,
P nology compared to the OECD Average in %, 2010
including B2C E-Commerce, in %, 2010
• obile Internet Usage Trends in Switzerland,
M
September 2010 7. Players
• eading B2C E-Commerce Players in Switzerland;
L
by Unique Visitors (Users) and Audience Reach,
June 2011
3. Sales • eading B2C E-Commerce Players for different
L
Categories in Switzerland, by Unique Visitors
• evelopment of B2C E-Commerce, Distance and
D (Users), in thousands, June 2011
Retail (2006-2010) Sales in Switzerland, in CHF billion,
• 5 Swiss Online Shops, ranked by Points of
1
2009-2010
Quality, January-April 2010
• eading Group Shopping Sites in Switzerland, by
L
Unique Visitors (millions) and Audience Reach (%),
June 2011
4. Shares • acts about Media Goods Online Shop Weltbild.ch
F
• 2C E-Commerce Share on total Retail and Distance
B • acts about Online Supermarket LeShop.ch, 2011;
F
incl. Sales of LeShop.ch, in CHF million, 2006-2010
Sales in Switzerland, in %, 2009-2010
& H1 2011
• acts about Online Bookstore Exlibris.ch
F
• acts about Group Shopping Site DeinDeal.ch; incl.
F
Sales, in CHF million, 2010-2011f
5. Products
• Facts about Group Shopping Site DailyDeal.ch
• ypes of Goods and Services planned to buy
T • Facts about Group Shopping Site Groupon.ch
in Switzerland, in %, April-September 2010
• Facts about Private Shopping Site Eboutic.ch
• hare of Consumers who prefer to buy online
S
in Switzerland, by Category, in %, 2010 • Facts about Private Shopping Site Fashionfriends.ch
• Facts about Online Market Place Ricardo.ch
yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats
Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

4. Switzerland B2C E-Commerce Report 2011
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
Between March and May 2010, 55% of Swiss Internet users accessed
the Internet to “Buy or Order something”, and 50% for “E- Banking”.
Activities of Swiss Internet Users, in %, March-May 2010
Send and receive E-Mails 93%
Newspapers, Magazines, etc. 73%
Activities regarding Government / Administration * 71%
Look for Information regarding Health 55%
Buy or Order something 55%
Make Use of Travel or Accommodation Services 54%
E-Banking 50%
Download or Watch Music and Video 44%
Listen to Radio or Watch TV 37%
Have an own Profile on a Social Network 36%
Get Information about Politics 32%
Send a Message via Chat, Forum, Newsgroup 31%
Talk to someone via Internet / Video Conference 28%
Play online or download Computer Games 16%
Give an opinion regarding Politics 9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Note: * between May 2009 and May 2010
Source: Statistics Suisse, February 2011
15
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
Deindeal.ch was the leading group shopping site in Switzerland in
terms of unique visitors, reaching 350 thousand in June 2011.
Leading Group Shopping Sites in Switzerland, by Unique Visitors (millions) and Audience Reach (%),
June 2011
Leading Group Shopping Sites by Leading Group Shopping Sites by
Unique Visitors (Users) Audience Reach
deindeal.ch 350 deindeal.ch 4,7
groupon.ch 240 groupon.ch 3,2
dailydeal.ch 100 dailydeal.ch 1,4
0 100 200 300 400 0 1 2 3 4 5
in thousand in %
Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month; Selected online players with high traffic may not be included.
Source: DoubleClick Ad Planner, July 2011
38
yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats
Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats

5. Report Order Form
REPORT ORDER FORM
Place Your Order as Follows:
Call us at + 49 40 39 90 68 50
Fax us at + 49 40 39 90 68 51 using the form below:
Scan and Email us at inquiry@ystats.com using the form below:
Place your order now:
Please confirm the license type you require:
 Single User License  Site License1  Global Site License2
Report Title Publication Date Price (€)
An invoice will be sent to your company. Please complete your contact details.
Title: Mr/Mrs/Ms First Name
Last Name
Job Title
Company
Email Address
Telephone Number
Fax Number
Address
City State/Province
Country Post Code/ZIP
All Forms must have a signature to confirm your order:
Signature
Where did you find us?
EU Companies must supply Purchase Order No
Order Date
 Google/Search Engine VAT No (if required)
 Google Adwords/Online Advertising
 Article in Trade Journal
 Press Release
 Social Media
 Recommendation
 Others: ________________________
Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you
do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.
1
) Site Licenses, allowing all users within a given geographical location of an organization to access the report, are available for double the price.
2
) Global Site Licenses, allowing all worldwide users of an organization to access the report, are available for triple the price.
 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats

Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats