1. A STUDY ON HEALTH DRINK AS ENERGY BOOSTER- "MOTHER'S
CHOICE"
Do you think health drinks are important for your child?
YES
NO
What is that you look for in a health drink?
NUTRIENTS
FLAVOR
COST AND AVAILABILITY
ALL
What are the factors that lead you buy a particular health drink for your child?
COST AND AVAILABILITY
FLAVOR
NUTRIENTS
ADVERTISEMENTS
NEIGHBOURS AND FRIENDS
PACKAGING AND QUALITY
To what extent does an advertisement influence your choice of buying health drinks?
VERY MUCH
AVERAGE
NOT AT ALL
Which health drink do you prefer for your child most often?
COMPLAN
HORLICKS
BOOST
MALTOVA
Other:
At what times of day and how often do you give your child health drink?

2. What do you think might make your child become more interested in a health drink?
FLAVOR
FREE GIFTS AND TOYS
FAVORITE CELEBRITY/CRICKETER ENDORSING THE ADVERTISEMENT FOR THAT BRAND
Other:
What benefits do you think your child gets from health drink?
There are so many other energy boosting substitutes to health drink. But why you prefer health drink as energy booster for
your child?
What overall experience around your child’s favorite drink, would you like to have that’s missing?
Complete this sentence “HEALTH DRINKS ARE”- -