HBase can be an intimidating beast for someone considering its adoption. For what kinds of workloads is it well suited? How does it integrate into the rest of my application infrastructure? What are the data semantics upon which applications can be built? What are the deployment and operational concerns? In this talk, I'll address each of these questions in turn. As supporting evidence, both high-level application architecture and internal details will be discussed. This is an interactive talk: bring your questions and your use-cases!