Digital Content Policy Nov 2008


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The five key problems facing providers of digital content (museums, universities, hospitals etc.) within the public sector. Related work undertaken by the UK's Strategic Content Alliance

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  • Digital Content Policy Nov 2008

    1. 1. Content in Context - The Strategic Content Alliance (An umbrella for the UK’s Digital Content) Surf Education Day, Utrecht 12 th November 2008 Alastair Dunning Digitisation Programme Manager, JISC a.dunning @AT@
    2. 2. Content Deluge <ul><li>A flood of digital content from UK public sector </li></ul><ul><li>Digitised, licensed, mashed-up, analysed, re-purposed, disseminated … </li></ul><ul><li>Focus here on cultural or social content, equally true for governmental, scientific or pedagogical content </li></ul><ul><li>British Library Online Treasures includes British Library Sound Archive , 4,200hrs of recorded oral history, wildlife, music etc. </li></ul><ul><li>NOF-digitise Programme – 154 museums, libraries and archives - £50m programme </li></ul><ul><li>National Educational Network – over 800 resources authorised for usage in schools </li></ul><ul><li>National Health Service Choices – Vast information resource relating to health and patient choice in UK </li></ul>
    3. 3. Content Deluge <ul><li>Is the content really being used ? </li></ul><ul><li>Is the content being discovered ? </li></ul><ul><li>Has the content been licensed ? </li></ul><ul><li>Is the content being maintained ? </li></ul><ul><li>Is the content contextualised ? </li></ul>
    4. 4. Why problems? – Too Many Logos! <ul><li>Different agencies for different audiences </li></ul><ul><ul><li>Schools, universities, hospitals, museums </li></ul></ul><ul><li>Lack of joined-up policies </li></ul><ul><li>Lack of shared knowledge and infrastructure </li></ul><ul><li>Knock on in terms of time, cost from hardware and software to user expectation </li></ul>
    5. 5. How can we solve these problems? <ul><li>Strategic Content Alliance </li></ul><ul><ul><li>Developing Policies, with case studies and best practice </li></ul></ul><ul><li>JISC Mass Digitisation Programme – 22 projects, £22m, 2004-9 </li></ul><ul><ul><li>E.g. 18 th -Century Parliamentary Papers </li></ul></ul><ul><ul><li>Welsh and Irish Journal Digitisation </li></ul></ul><ul><li>JISC Enriching Digital Resources – 25 projects, £1.8m, 2008-9 </li></ul><ul><ul><li>E.g. Digitising meteorological data </li></ul></ul><ul><ul><li>Digitising medical slide libraries </li></ul></ul>
    6. 6. 1. Finding Users / Audience Analysis <ul><li>Sharing best practice in analysing user base </li></ul><ul><li>Break down the educational audience </li></ul><ul><ul><li>But teachers, undergraduates, discipline-focussed scholars or postgraduates, learners of all ages and requirements </li></ul></ul><ul><li>Break down the general public </li></ul><ul><ul><li>Genealogists, local historians, etc. </li></ul></ul><ul><li>Why do users want content? What is their precise need? </li></ul><ul><li>Case Study of IPlayer? what else </li></ul><ul><li>Toolkit for Measuring Impact </li></ul><ul><ul><li>Quantitative and Qualitative methodologies for judging the impact of digital resources </li></ul></ul><ul><li>Evaluating Special Collections vs User Needs </li></ul><ul><ul><li>Survey of heritage collections and academic demand </li></ul></ul>
    7. 7. 2. Silos, Metadata <ul><li>User cannot exploit relationships between existing content </li></ul><ul><li>Providers overspend on creating the same infrastructure </li></ul><ul><li>Exploiting web2.0 features </li></ul><ul><ul><li>Virtual Manuscript Room </li></ul></ul><ul><ul><li>East London Theatre Archive </li></ul></ul><ul><ul><li>First World War Poetry Archive </li></ul></ul><ul><ul><li>Encyclopedia of Stained Glass </li></ul></ul>
    8. 8. 2. Silos, Metadata <ul><li>BBC Memoryshare </li></ul><ul><ul><li>Allowed BBC users to upload personal memories and search by time and place </li></ul></ul><ul><li>CenturyShare </li></ul><ul><ul><li>Sharing content between partners mentioned earlier (e.g. British Library, JISC, Becta) </li></ul></ul><ul><ul><li>Hosted by BBC, using MemoryShare metaphors, e.g. time, place and theme </li></ul></ul><ul><ul><li>Ready in Spring 2009 </li></ul></ul>
    9. 9. 3. Copyright – Policy & Clearance <ul><li>Time and cost of clearing copyright </li></ul><ul><li>Economic inefficiencies through mixed licensing deals & different restrictions on end users </li></ul><ul><li>Therefore Strategic Content Alliance is </li></ul><ul><li>Researching copyright issues </li></ul><ul><ul><li>Gathering politicians’ comments on open access </li></ul></ul><ul><li>Lobbying European Union on orphan works </li></ul><ul><li>Devising common templates for SCA partners to employ in copyright concerns </li></ul>
    10. 10. 4. Sustainability <ul><li>Digital content often funded on project basis and unable to sustain itself </li></ul><ul><ul><li>Staff leave, content then becomes out-of-date, interface appears dated, functionality suffers, website may even disappear </li></ul></ul><ul><li>Report: Sustainability and Revenue Models for Online Academic Resources </li></ul><ul><ul><li>Looks at different models (subscription, adverts, institutional support, added value) for thinking of content as a service rather than a project </li></ul></ul><ul><ul><li>Further case studies being produced / best practice from partners involved </li></ul></ul><ul><ul><li>Influence on discussion on Libraries of the Future </li></ul></ul>
    11. 11. 5. Embedding into practice <ul><li>Content can make little sense with context </li></ul><ul><li>Who can explain these images? </li></ul>England vs Australia, 1956, from NewsFilm Online resource
    12. 12. 5. Embedding into practice <ul><li>Enhancing Teaching & Learning with Digitised Resources </li></ul><ul><li>Material to allow user to exploit the NewsFilmOnline resource </li></ul><ul><ul><li>Technical tutorials and video case studies on 3,000 hours of 20 th -century news clips </li></ul></ul><ul><ul><li>Matrix to explore different pedagogical methods that digital resources </li></ul></ul><ul><ul><li>Going beyond using a resource for illustration, instead using it for analogy, metaphor </li></ul></ul><ul><ul><li>Associating method with learning space, e.g. </li></ul></ul><ul><ul><ul><li>A dissonant topic in a film clip to start a lecture </li></ul></ul></ul><ul><ul><ul><li>Detailed study of a film clip in a small seminar room </li></ul></ul></ul>
    13. 13. An umbrella for the content deluge <ul><li>Policies and practices to ensure that </li></ul><ul><li>Content is being used </li></ul><ul><li>Content is being discovered </li></ul><ul><li>Content is licensed </li></ul><ul><li>Content is maintained </li></ul><ul><li>Content is contextualised </li></ul>
    14. 14. Acknowledgments <ul><li>Deluge - </li></ul><ul><li>Silos - </li></ul><ul><li>Audience - </li></ul><ul><li>Support - </li></ul><ul><li>Umbrella - </li></ul>