The next generation of banking revolves around consumer experiences, with success hinging on the ability to offer consumers personalised value in their moment of need. Collaborating with a diverse ecosystem of partners is essential for banks to consistently deliver this experience at scale. However, traditional banking, built on complex internalised processes, was not built for this. As a solution, Dassana will introduce “the Banking Experience Canvas”, a technical framework built on unbundled banking services made available via APIs on a service mesh. He will demonstrate how this enables deeper collaboration with agile service providers, further empowering consumers to stitch together highly relevant financial services experiences from the bank and a rich fintech ecosystem.

1. FinServ Ecosystems & Consumer Experiences:
The Next Generation of Banking
27 August 2020

2. Hello!
Dassana Wijesekara
Director, Solution Architecture - Financial Solutions
WSO2
dassana@wso2.com

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Agenda
● Digital transformation in banking
● How you could adapt and transform
● API and data space value addition
● Banking experience canvas (BEC)
3

4. Think of digital transformation ...
as a state of perpetual agility,
always ready to evolve for
whatever customers want next,
and you’ll be pointed down the right path
- Amit Zavery, VP and Head of Platform, Google Cloud -

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The Digital Transformation in Banking
5
● Digital transformation is an overused term.
● It’s all about agility and consumer experience.
● Banks compete in a over crowded, intensely competitive and volatile market.
● Transform your:
⦿ business philosophy
⦿ organization culture
⦿ ecosystem
⦿ platforms and tools

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How You Could Adapt & Differentiate
6
● Re-imagining experiences
● Innovative products for niche domains
● Value addition through partners
● Cross domain aggregation
● Discover value in transactional and other data

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How Quick You can Compose Value ?
7
Discreet services
capability
* Art by Peggy Collins.
Discreet services
capability
Packaged
business
capabilities
Composability & Agility

8. The API Space—Value Addition
8
Fintech Developers
Partners
Additional
APIs
Support for
Eventing
Monetization
Resources
+
+
Attributes
FDX API
Compliance
Boundary
Rich, Performant, Stable API Space

9. The Data Space—Value Addition
9
Merchant CodeBiller CodeDescriptionType
Transaction
Record ID Time
Voluntary Data Set
Smart LendingReal-Time Credit Scoring Wealth Management
Direct Debit
Transfer
Payment
Value Date
Posting Date
Execution Date
1
2
3
4
Consumer Behaviour Pattern
Investment Pattern
Choices
Relationships
Remove PID De-identify

10. The Data Space Value Addition in BBVA
10

11. Building the Ecosystem
11

12. Wells Fargo: API Gateway
12

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ABN : AMRO - API as the new Product
13

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BBVA: Embedding Banking in Your Business
14

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Frictionless Payments
15

16. Disruptors don’t set out
to beat you at your own game,
they change the rules
- Kai Riemer, Professor of Information Technology & Organisation -
University of Sydney, Australia

17. The Banking Experience Canvas
17

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Concepts: Value store, Experience & Behaviour
18
A single value store—
not multiple accounts
Multiple jars, pots or
buckets
Multiple experiences—
everyday, savings &
investments
Your unique behaviour

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19
The Banking Experience Canvas
Hi !

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Canvas for Business
20

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21
What you need to build a Banking Experience Canvas

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Navigation Path and Waypoints
22
1
2
3
4
5 6 7 n
Requirements
Design
Workshop
Implementation
Test Go Live!
Beyond
Compliance
Bank 4.0
b
Regulator
Alignment
Internal
Culture Shift
a
Partner
Alignment
c
Partner
Update
Agile
2
3
4
Reciprocal Collaboration
c

23. Question Time!
23

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Thanks!