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11
         ^
        7 Secrets to
         Promoting
         Your Blog
Erik Deckers
Readers   Search
Let's start
   with
 SEARCH
1. Keywords

• Title
• First 4 words
• ONLY keywords in anchor text
• Spiders don't know punctuation
2. Backlinks
2. Backlinks

(get it?)
3.
Microsites


www.IndianapolisCarpetCleaning.com
4. Photos & Videos
4. Photos & Videos
5. Social Sharing
6. Ask for
Retweets
Retweets Pay Off
7. Guest Blog
8. Leave
comments
9. Ask for
comments
10. Automate
Backlinks
11. Write Good Shit
          — Jason Falls
Writing for Readers vs. Search
Any questions?
Find me
 SmallerIndiana.com

Read me
 ErikDeckers.com
 ProBlogService.com
Tweet me
 Twitter.com/edeckers
Reach me
 Erik@problogservice.com For a copy of this deck

             Thank you!
Photo Credits
Top Secret folder - Ninja Monkey - http://www.flickr.com/photos/a_ninjamonkey/
Bull - Yelnoc - http://www.flickr.com/photos/yelnoc/
Sherlock Holmes - Greg Wake - http://www.flickr.com/photos/gregwake/
Key - Robert Morgan - http://www.flickr.com/photos/robert_morgan/
Chain - Just.Luc - http://www.flickr.com/photos/9619972@N08/
Supine Photographer - Caro Sparks - http://www.flickr.com/photos/laburbuja/
Top Gun spoof - 12Stars Media - http://www.youtube.com/
Guest parking sign - ScottieT812 - http://www.flickr.com/photos/scottiet812/
Clock - AlexKerhead - http://www.flickr.com/photos/alexkerhead/
Moleskine & Pilot Pen - Erik Deckers - http://problogservice.com/blog

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11 Secrets Of Blog Promo (Blog Indiana 2010)

Editor's Notes

  1. You can't choose one over the other. Search = great SERP, poor readership. Readers = poor SERP, but loyal fans.
  2. Title First 4 keywords Only KW in anchor text Spiders don't know punctuation
  3. Backlinks are the lifeblood of SEO
  4. Local + keywords
  5. Was going to use this photo
  6. The lesson here is NOT to appease the Swedes
  7. Why do we do this?
  8. Why do we do this?
  9. Why do we do this?
  10. Why do we do this?
  11. Backlinks are the lifeblood of SEO