course material

1. Written Assignment Three: Analysis of Competitive Market Startegies for
Ascension Medical Group
Unformatted Preview NETWORKING AND RESUMES THIS STUFF IS NOT THAT
DIFFICULT… BELIEVE ME… I’M A PROFESSOR… I KNOW THESE THINGS… NETWORKING:
THE KEY TO EMPLOYMENT • ELECTRONIC RESUME SUBMISSION CONSUMES ENERGY,
BUT GETS LITTLE INTEREST EXCEPT… • ONLY…IF IT HAS BEEN REQUESTED • PUTTING
RESUME INTO THE HANDS OF SOMEONE CONSUMES ENERGY, BUT… • A HUMAN BEING
HAS ACCEPTED IT • HOW DOES THIS HAPPEN? JOB SEARCH PROCESS • 3 RING NOTEBOOK
: A BIG ONE • ALPHA LIST BY COMPANY OF ALL NETWORKING CONNECTIONS • SECTION
DIVIDERS • EXCEL WORKSHEET WITH NAMES, DATES, FOLLOW UPS • CONTACT TYPES •
THANK YOU NOTES • CONCLUSIONS • RESPONSE INFORMATION (ALPHABETICAL) •
WORKSHEET LISTING WHEN RECEIVED THE ART OF NETWORKING • NETWORKING IS
WORK • IT IS SOMETHING YOU DO EVERY DAY WITHOUT REALIZING YOU DO IT…. •
TALKING TO YOUR FRIENDS • MEETING PEOPLE IN CLASS • MEETING WITH YOUR
PROFESSORS TIPS FROM THE TRENCHES • HAVE A STRATEGY…BUILD GOALS AND
OBJECTIVES…PLAN • FEEDBACK AND FOLLOW UP LOOPS ARE CRUCIAL • SYSTEMATIC
TRACKING OF YOUR NETWORK • DO YOUR HOMEWORK BEFORE YOU GO • KEEP
RECORDS OF YOUR CALLS • KEEP COPIES OF YOUR LETTERS AND THANK YOU NOTES…3
RING BINDER SCARY STUFF… • NETWORKING… • TALKING TO MYRIAD OF PEOPLE •
RELATED AND UNRELATED TO YOUR CHOSEN FIELD • SOMEONE MIGHT KNOW
SOMEONE WHO MIGHT KNOW SOMEONE… THE MEETING • TIME IS VALUABLE • PEOPLE
WILL BE SURPRISINGLY GRACIOUS • DON’T WASTE THEIR TIME • GET TO THE POINT •
PAINT YOUR PICTURE • ASK FOR THE NAMES, EMAILS, PHONE # OF OTHERS WHO MIGHT
HELP • PEOPLE WILL DO THIS… FOLLOW UP • IMMEDIATELY SEND A HAND WRITTEN
THANK YOU • KEEP PEOPLE IN YOUR LOOPS • REPORT BACK TO PEOPLE ON WHO YOU
CONNECTED WITH • WHAT HAPPENED • YOUR NEXT STEPS • PEOPLE WILL OFTEN GIVE
YOU DUPLICATE NAMES • INQUIRE OF RECOMMENDER ABOUT THESE “DUPLICATES” THE
IRONY OF NETWORKING • IT HAS A LIFE OF ITS OWN • “IT IS ALIVE!!!!!” • THE SOCIAL
MEDIA STUFF IS GREAT, BUT IF YOU DON’T KNOW ANYONE, PEOPLE WON’T KNOW YOU •
THIS IS HARD WORK TIPS FROM THE TRENCHES • YOU CAN NEVER SAY THANK YOU
ENOUGH • HANDWRITTEN NOTES IMMEDIATELY AFTER • IF YOU SCHEDULE
APPOINTMENTS WITH REFERRALS, TELL THE REFERRAL SOURCE • THIS WHOLE THING
IS LIKE A FULL TIME JOB • THUS, PURSUE IT SERIOUSLY AND WITH DEDICATION • AIN’T

2. NOBODY OUT THERE WHO IS GOING TO HIRE YOU BECAUSE YOU’RE COOL…
NETWORKING FROM AN EXPERT RESUMES RESUMES • LOTS OF MYSTERY AND LOTS OF
CONFUSION • WHAT MAKES A GOOD RESUME? • WHAT MAKES A BAD RESUME? • HOW
LONG IS OK? • ARE ELECTRONIC RESUMES OK? RESUME TIPS FROM THE PROS • MORE
THAN ONE RESUME IS OK • IF YOU ARE TARGETING MORE THAN ONE JOB TYPE •
FASHION RESUMES THAT ARE SPECIFIC TO A COMPANY • ALSO HAVE YOUR GOOD OLD
MULTI PURPOSE, GENERALIZED PIECE OF PAPER SOME HINTS • FUNCTIONAL RESUME • •
• • HIGHLIGHTS SPECIFIC WORK EXPERIENCES DEMONSTRATES ABILITY TO COMPLETE
“TASK” EXPLAIN OUTCOMES SHOULD INCLUDE A PRECIS OF YOUR NORMAL RESUME •
TRADITIONAL RESUME • • • • LISTS OF STUFF PERSONAL DEMOGRAPHICS CONTACT
INFORMATION LIFE “AUTOPSY” TO THIS POINT OBJECTIVE • TO INCLUDE AN
OBJECTIVE…NOT TO INCLUDE AN OBJECTIVE…THAT IS THE QUESTION • THIS IS A
INTERESTING DISCUSSION RIGHT NOW IN RESUME CRAFTING • THE “INCLUDERS” •
PROVIDES READERS YOUR “VISION” • USUALLY CONNECTS TO EDUCATION/EXPERIENCE
• THE “EXCLUDERS” • TOO BROAD AND OFTEN INACCURATE • MAY BE A KNOCK OUT
(READERS KNOW WHAT JOB IS…OBJECTIVE MAY NOT MATCH) RESUMES BE CAREFUL
“THINGS…” • SPELLING • GRAMMAR • ADDING IRRELEVANT INFORMATION •
EXAGGERATIONS • HYPERBOLE • THE BEST • WONDERFUL • BEAUTIFUL • AND SO ON…
THE PLUSES AND MINUSES OF ELECTRONIC SUBMISSIONS • PLUSES: • EASY TO
“DISTRIBUTE” • EASY TO “HIT” LARGE NUMBER OF EMPLOYERS • BROAD BASED “JOB
SITE” • MINUSES • YOU LOSE CONTROL OF THE RESUME • NO IDEA WHO WILL SEE IT •
NO IDEA WHERE IT WILL GO SPECIFICALLY THE PLUSES AND MINUSES OF ELECTRONIC
SUBMISSIONS • SEARCH ALGORITHMS USED TO SORT THEM • LOOK FOR “KEYWORDS” •
SCHOOLS • EMPLOYMENT/EXPERIENCE • ACCOMPLISHMENTS • MEMBERSHIPS •
AGE/GENDER/ETHNIC ORIGIN • NO OPPORTUNITY TO CLARIFY OR ANSWER QUESTIONS
JOB SEEKERS MAY WANT TO SEARCH THROUGH THEIR RÉSUMÉS AND COVER LETTERS
AND RECONSIDER USING ANY INSTANCES OF THESE WORDS…MAYBE 1. EXTENSIVE
EXPERIENCE 2. INNOVATIVE 3. MOTIVATED 4. RESULTS-ORIENTED 5. DYNAMIC 6.
PROVEN TRACK RECORD 7. TEAM PLAYER 8. FAST-PACED 9. PROBLEM SOLVER 10.
ENTREPRENEURIAL REFERENCES…OR …RECOMMENDERS? • WHAT ARE YOU LOOKING
FOR? • WHAT IS THE DIFFERENCE? • A REFERENCE CAN BE NOTHING MORE THAN… •
CONFIRMING YOU ARE ALIVE • CONFIRMING THAT THE PERSON SAW YOU • CONFIRMING
THAT THEY CAN RECOGNIZE YOU… • …50% OF THE TIME REFERENCES • “REFERENCES
UPON REQUEST”… • WHAT IF I ASK FOR THEM AT THE INTERVIEW? • PUT THEM ON THE
RESUME? • IF YOU INFORM THE PEOPLE YOU ARE DOING IT • MAKE SURE YOUR
REFERENCES KNOW WHO AND WHEN THEY ARE GOING TO • PROFESSORS, SUPERVISORS,
ETC.: GOOD • MINISTERS, FRIENDS, RELATIVES: BAD RECOMMENDERS • CAN ACTUALLY
EXPOUND ON YOUR QUALITIES • HAVE MORE THAN A PASSING KNOWLEDGE OF WHO
YOU ARE AND OF WHAT YOU ARE CAPABLE • ARE FAMILIAR WITH YOU COVER LETTER •
CONCLUDE WITH THANKING FOR THEIR TIME. • DO NOT EXPECT THEM TO INITIATE
CONTACT • “YOU CAN CONTACT ME AT….” • REFER TO INFORMATION AFTER YOUR
SIGNATURE • STATE YOU WILL FOLLOW-UP WITHIN (A TIME FRAME) AND THEN DO IT •
AT BOTTOM OF LETTER… • “: RESUME” COVER LETTERS • FORMAL LETTERS TO

3. RECRUITERS, ADMINISTRATORS… • ALWAYS HAVE A NAME AS RECIPIENT • HOMEWORK
• TRY TO DISCOVER THE DECISION MAKER • HIGHER UP THE “FOOD CHAIN” •
SALUTATION • DATE • NAME • TITLE • ADDRESS • RE: THE “JOB” (IF SPECIFIC POSITION:
POSTED) COVER LETTER • WHERE A LOT OF RESUME “CLUTTER” BELONGS • YOUR
PASSION, MOTIVATION, ETC. • A BROADER DESCRIPTION OF YOUR EXPERIENCE,
EDUCATION • WHAT YOU HAVE LEARNED • ONE PAGE IS NORMAL • ADD CONTACT
INFORMATION AFTER YOUR SIGNATURE • ADDRESS • EMAIL • PHONE • : RESUME COVER
LETTER • BE VERY CAREFUL WITH GRAMMAR, SPELLING, STRUCTURE • YOUR FIRST
PARAGRAPH SHOULD BE THE EXPLANATION OF THE LETTER • IF YOU ARE APPLYING
FOR A SPECIFIC POSTED POSITION, MAKE SURE YOU HAVE READ ING • APPLY FOR THAT
JOB, NOT THE JOB YOU WANT TO APPLY FOR… • IF YOU HAVE A DIFFERENT THOUGHT,
START A NEW PARAGRAPH Environmental Analysis: Luther Manor HCA 521
Environmental Elements of Importance • General Environment • • • • Economy Regulatory
SocioCultural Technology Environmental Elements of Importance • Task Environment • • •
• Labor Competitors Suppliers Customers • Internal Environment • Formal • Cultural
Luther Manor Task Environment General Environment Which are Most Important? Internal
Environment • Regulations • Economy Internal Environment Luther Manor Technology
SocioCultural Labor Customers Suppliers Competitors