course material

1. pls follow the instructions below use apple as the company
Applying Marketing Concepts to a Real-World BusinessThis assignment will require you to
apply marketing concepts to a real-world company. You may continue researching the
company you chose for Discussion 4 Applying Management Concepts or you may change to
a different company. If you decide to change companies, go to the link for Reserving Your
Company to reserve your new company. Please make sure no one else has already reserved
it. If you decide to stay with the same company you used for Discussion 4, there is no need
to re-reserve it.You will be using the following company sources to prepare your report:10-
K ReportAnnual ReportWeb siteThe 10-K is an annual report that publicly-traded
companies are required to submit to the SEC. It is a less pretty, more detailed version of the
Annual Report that is sent to stockholders. The 10-K can be found on the company’s web
site. Start by looking for a link for Investors. From there, look for a link for financial reports
or SEC filings. Look for a pull-down box that allows you to search for “annual” SEC filings.
Choose the most recent 10-K report available.Use the following headings to organize your
report.Name of Company: Company Name, Ticker Symbol10-K: provide the complete URL
for the 10-K reportAnnual Report: provide the complete URL for the Annual
ReportCompany Web Site: type the URL of the company’s web siteCompany Overview (2
points): Part I, Item 1 of the 10-K report will provide an overview of the company’s business
model. It is okay to copy and paste directly from 10-K for this part of the report as long as
you cite your source immediately following the pasted information.Segment Data (5 points):
Item 1 also includes information on how the company segments its business. Often, there is
a sentence that reads “Our company consists of the following operating segments…” Most
often, companies segment their business according to product lines or geographically.In
either Item 1 or Item 7 of the 10-K, you will find information showing how much each
product line or segment contributes to sales, also known as revenues, and/or operating
profits, also known as operating income. List the company’s operating segments along with
how much each segment contributes to sales/profits in percentage terms. Be sure to label
the data.If the data you find is in dollars, you will need to convert it to percentages. The 10-K
contains lots of data presented in percentage terms. Be careful not to select data showing
the percentage increase or decrease from the previous period. The percentages for all
segments combined should total 100.Note: Please do not include extraneous information in
this section. The inclusion of immaterial information will result in a deduction.Description

2. of Product Lines/Segments (3 points): Create a heading for each segment and describe its
products or services. It is okay to copy and paste directly from the 10-Ks for this part of the
report as long as you cite your source immediately following the pasted information.Note:
Please do not include information in this section that isn’t requested. The inclusion of
immaterial information will result in a deduction.Competitive Advantage (5 points): Review
the text to develop an understanding of what is meant by “competitive advantage.” In your
own words describe how the company has created a competitive advantage. Fully support
your evaluation with specific information from the research you have done.Final Tip: Be
sure to include the name of the company, its ticker symbol, and the URLs to your company’s
Annual Report and 10-K Report.