1. Part 1 . Research the internet for a high tech
Part 1 . Research the internet for a high tech company, for example Apple, Microsoft, or
Google or another company of your choice. Prepare a one page paper and Analyze the role
of marketing in the high-tech company. Please double space your paper and cite your
sources.Part 2 :Please answer the following questions:1. Is the Tata Nano car (from the
opening vignette) a disruptive innovation, as defined later in the chapter? If so, what are the
implications for industry incumbents? 2. You’ve been asked to assess the market potential
for mobile advertising (advertising over mobile phones, sometimes referred to as the “third
screen” for advertising media, coming after TV and computer/Internet advertising). What
factors will affect the adoption rate of this media platform by advertisers? To what extent
do network externalities have an effect?3. Can a strategic planning system, such as
Medtronic’s, be a source of competitive advantage? Explain.4. What configuration of
resources (i.e., tangible assets, intangible assets, competencies) are necessary for a Fast
Follower, such as Microsoft, to be successful?
