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- 1. welcome
- 2. devotions
- 3. scope
- 5. "By the way, without Bassem and all those journalists, bloggers and brave protesters who went to Tahrir to voice dissent, you, President Morsi, wouldn't be in a position to repress them.“ Jon Stewart Egyptian government arrests comedian in dissent crackdown
- 7. by the #’s
- 11. Where am I?
- 13. trends
- 18. theology
- 19. bricolage
- 21. virtuality •The self is multiplied, •Reality is rejected as not enough, •The body is devalued, •The machine and the human merge
- 22. hypertextuality
- 23. simuality
- 24. case studies
- 30. The Lean [ministry?] Startup Traditional Approach 1. Mission, Vision, Values 2. Define Objectives 3. Recruit Stakeholders 4. Plan Logistics 5. Differentiate 6. Evaluate Lean Startup Approach 1. Only Visionaries Need Apply 2. Identify Key Assumptions 3. Minimum Viable Product 4. Proceed or Pivot
- 32. Break into groups of 3 – 5 and answer the following questions: o What is the best example of social media ministry you’ve witnessed online? o What is the worst thing – which you have heard of – that involved the internet? o The best? o Where was God in the midst of these happenings? You are invited to search the internet for inspiration. Report back the items that struck them the most and write them up on the board or show them online if applicable.
- 33. lunch
- 35. 1. It’s bigger than facebook 2. It’s deeper than marketing and communications 3. It skews “space” 4. It demands transparency 5. It’s Godly Social Media: all conduits for interaction that transverse the public spheres of the internet.
- 36. noodle warm-ups
- 37. Write down a sheet of paper the answer to the following questions. Use colored markers, pencils, or crayons. -What color do you associate with Social Media? -What type of music? -What animal? -What symbol? Anyone want to share?
- 38. spit balling
- 39. Split into groups by district and then combine districts to get the group sizes to 3-5. One person in each group will need to serve as the recorder, one as the leader, and one as the time keeper. Go off to find your own space and come up with ideas for substantial and sacred social media ministry. We don’t need specifics, just good ideas. Participants are encouraged to use the internet for inspiration. Any scope of idea is acceptable, large or small.
- 40. break
- 41. convergence
- 42. Every group will report their best ideas and write them on the board or screen. Make sure everyone understands the idea. Then go through the room and have each person identify their favorite #1 and #2 ideas from the entire list that THEY would most like to work on if it was happening for realz.
- 43. construction
- 44. Break into groups if there is more than one project being considered. Use the lean startup methodology to flush out your idea 1. Have a visionary idea – Check! 2. Identify your key assumptions (what has to happen for your idea to work). • Figure out if any of your key assumptions have been met by another ministry or business. Use the internet if need be. 3. Come up with the Minimum Viable Ministry plan, just enough work to test those key assumptions. • Budget, equipment, staffing, logistics, etc. • How will you measure success in regards to your key assumptions? 4. You can’t proceed or pivot because you don’t have any real feedback yet, but you can imagine ways that you might pivot based on different scenario failures. Come up with a scenario for each assumption. What went wrong and how would you pivot?
- 45. evaluations
- 46. after session
- 47. Stomping Grounds – 303 Welch Ave.
Editor's Notes
- Introductions and Icebreakers
- How big is this stuff?
- Ray Kurtzweil singularity
- What is the largest social media network? How many users? Facebook 1.1 billWhat is the second largest social media network? YouTube 1 billWhat is the fastest growing social media network? Google+ (first to reach 100 million)Third Biggest – Twitter 5 millionGoogle+ 350 MillionLinkedin 200 millionTumbler 170 millionDropbox: Over 100 million users, 1 billion files uploaded daily (Tweet this stat)Ebay: 100 million active users (Tweet this stat)Facebook: 1.06 billion monthly active users, 680 million mobile users, more than 50 million pages and 10 million apps (Tweet this stat) See Also: By The Numbers: 22 Amazing Facebook Statsfoursquare: 33 million users, 1.3 million businesses (Tweet this stat) Gmail: 425 million users (Tweet this stat)Google+: 343 million active users (Tweet this stat) Here is More Google+ CoverageGroupon: 36.9 million users (Tweet this stat)Hotmail: 286 million users (Tweet this stat)iCloud: 250 million users (Tweet this stat)iHeartRadio: 20 million users (Tweet this stat)Imgur: 56 million users (Tweet this stat)Instagram: 100 million users, 4 billion photos (Tweet this stat) Here is More Instagram CoverageKakao Talk: 70 million users (Tweet this stat)Kik Messenger: 30 million users (Tweet this stat)Kiloo: 26.5 million daily active users (Tweet this stat)Life360: 30 million users (Tweet this stat)Line: 100 million users (Tweet this stat)LinkedIn: 200 million users (Tweet this stat) Momo: 20 million users (Tweet this stat)Mxit: 50 million users (Tweet this stat)MyFitnessPal: 30 million users (Tweet this stat)MyHeritage: 72 million users (Tweet this stat)MyLife: 60 million users (Tweet this stat)MySpace: 25 million users (Tweet this stat)Netflix: 30 million users (Tweet this stat) Here is More Netflix CoverageNetlog: 84 million users (Tweet this stat)Nimbuzz: 150 million users (Tweet this stat)ooVoo: 70 million subscribers (Tweet this stat)Ortsbo: 212 million unique users (Tweet this stat)Outlook.com: 60 million users (Tweet this stat)Pandora: 175 million registered users (Tweet this stat) Here is More Pandora CoveragePaypal: 117 million users (Tweet this stat)Pinterest: 48.7 million users (Tweet this stat) Here is More Pinterest CoveragePrezi: 20 million users (Tweet this stat)Pulse: 20 million users (Tweet this stat)QQ: 700 million monthly users (Tweet this stat)Qzone: 500 million users (Tweet this stat)Reddit: 43 million users, 400 million unique visitors; 37 Billion Page Views (Tweet this stat) Here is More Reddit CoverageRenren: 100 million users (Tweet this stat)Rovio (Angry Birds): 1.7 billion downloads, 263 million monthly active users (Tweet this stat)Shazam: 300 million users; 5 billion tags (Tweet this stat)SinaWeibo: 503 million users (Tweet this stat)Skype: 280 million users (Tweet this stat) Here is More Skype CoverageSlideShare: 45 million users (Tweet this stat)Socialcam: 56 million monthly users (Tweet this stat)Sonico: 55 million users (Tweet this stat)Soundcloud: 180 million monthly users (Tweet this stat)SoundHound: 130 million users (Tweet this stat)Spotify: 24 million total users, 6 million paid subscribers (Tweet this stat) Here is More Spotify CoverageSteam: 50 million users (Tweet this stat)Stumbleupon: 25 million users, 1 billion monthly page referrals (Tweet this stat)Tagged: 330 million registered users (Tweet this stat)Tango: 100 million users (Tweet this stat)Trulia: 23.6 million monthly active users (Tweet this stat)Tumblr: 170 million users, 100 million blogs (Tweet this stat) Here is More Tumblr CoverageTwitter: 500 million total users, more than 200 million active users (Tweet this stat) Here is More Twitter CoverageViber: 175 million users (Tweet this stat)Viddy: 39 million users (Tweet this stat)VK.com: 190 million users (Tweet this stat)Voxer: 70 million users (Tweet this stat)WAYN: 21 million users (Tweet this stat)Waze: 34 million users (Tweet this stat)WeChat: 300 million users (Tweet this stat)WeiXin: 100 million registered users (Tweet this stat)WhatsApp: 100 million users (Tweet this stat)Wix: 25 million users (Tweet this stat)WordPress: 74 million blogs (Tweet this stat) Here is More WordPress CoverageYahoo! Mail: 281 million users (Tweet this stat)Yelp: 78 million users; 30 million reviews (Tweet this stat) See Also: Yelp Announces 100 Million Unique Monthly VisitorsYoutube: 1 billion users, 4 billion views per day (Tweet this stat) Here is More YouTube CoverageYummly: 7.5 million monthly users (Tweet this stat)Zalo: 1 million users (Tweet this stat)
- Familiar Chart
- This chart is almost exactly opposite from the first one. But nothing surprising. Number of UsersAgeDeviceTime Spent
- A female under 35 spends almost 4 hours a day on social media. Most of us know this anecdotally, if not instinctively. I told the bishop 5 hours – which is more akin to internet access
- Will happen any day nowThere’s a movement in web design (called responsive design) to start designing for Mobile first, then build your full sized site
- Just when you thought social media couldn’t get more image driven, they come out with six second video sharing with vine and facebook decides to give priority to posts with images. As discussed, mobile will continue to rise. Niche social networks that will allow for closer knit circles. And --- New hardware -- SXSWi
- Augmented Reality
- Has anyone ever made one of these before?Bricolage– An art term that means repurposing different items for a new function. The meaning making comes in the process of discovering how the existing things can be combined into something new.
- This is a bricolage – of ourselves. If we are constructing the best person we hope to be, then we can find the Imago Dei in the process. we are constructing the best versions of ourselves though what and who we like, what we put in our profiles, and what we share with others, hopes, dreams, concerns and fears.
- Virtuality begs the question, “What is real?” In the book “Virtual Christianity” Jean-Nicolas Bazin and Jerome Cottin argue, “God, the Holy Spirit, faith itself – aren’t these ‘virtual’ realities which are nonetheless perfectly real to believers?” Think about it, we can’t touch Jesus the way Thomas did.They go on to say, “the virtual world of the Internet, when used properly and with circumspection, is not meant to be a substitute for reality: on the contrary, it gives greater depth to reality, intensifying, magnifying and amplifying it” (Bazin and Cotton p. 3). Such is the nature of Virtuality, when used properly the internet can enhance our spirituality. This is also known as augmented reality, that we saw with google glass
- Who’s that man?What’s the background?In his book The Phenomenon of Man published posthumously in 1955, Pierre Teilhard de Chardin, a French Jesuit Monk, may have correctly predicted the internet. He took Vladimir Vernadsky’s idea of a nooshpere (our biosphere) and adapted it to mean a “’thinking membrane covering the planet’ and unifying the human consciousness”. Teilhard de Chardin also coined the phrase, “the Omega point,” the point at which this global consciousness would evolve to fuse with God (Bazin and Cottin p. 39)(1)(2). A person’s ability to interact with this global conscious and thus get closer to God is the basis for Hypertextuality.In simple terms, hypertext connects all pieces of information on the internet. No piece of information is without context, when the next piece of information is a click away. In fact, text is devalued in favor of context, with interactive, hypertextual content being preferred over simple textual content. Hypertext threatens and indeed flattens hierarchies (Baab ix)(Bazin and Cottin p. 78). We learned recently that tweets by protestors on the streets of Iran scooped the largest news networks in the world. The same for much of the Arab Spring.Hypertext is evolving through our very usage and freedom of preference (the links you use the most will be expanded and featured), the largest piece of evidence being the prevalence of free services on the internet, but also the recent backlash against SOPA and PIPA. In most cases, if your service is not free, then it’s often irrelevant. Philosopher Pierre Levy suggests that “The individual both wants to help build cyberculture and to suggest it’s meaning” (Bazin and Cottin p. 54). Hypertext is expanding. Historical records remain accessible while new content is added every second. Hypertext short circuits time and space: accessing of information is nearly instantaneous despite where it originates on the globe. Finally, hypertext can be spiritual. Jesuit Thierry Lamboley describes spiritual retreats held on the web as follows:This way of navigating from site to site favours another way of approaching the real, which Saint Ignatius Loyola offers to help with prayer, by letting associations flow from a word, a prayer… One gambles here on the fact that the galaxy of meanings and comparisons, far from embarking on a fantasy that is disconnected from any reality, produces senses and gives access to a part of oneself in relation with one’s history and with God. From the basis of something that seems worn out, multiple, transitory and heterogeneous, from what is sensed there can be produced an access to the permitted real. (Bazin and Cotton p.87)In other words, “surfing” the web can be used as a spiritually meditative process that can reveal truth about us and about God. Perhaps no element of Christianity has more to gain from Hypertextuality than the Holy Scripture. Jesus tells us, “You will be my witnesses in Jerusalem, in all of Judea and Samaria, and to the ends of the earth” (Acts 1:8). On the internet, the scripture becomes hypertextual within itself (intertextual) and outside of itself. Bazin and Cottin tell us that “Christian theology, far from being an obstacle to the notion of hypertext, could on the contrary be a form of self-actualization, in so far as it links the written word, the spiritual meaning, the human body and the invisible presence of God, in a way that means they cannot be separated” ( Bazin and Cottin p. 56). Thousands of people working together, to explore the mysteries and meaning of the scripture, invites the Holy Spirit, and makes the scripture more accessible to more people around the world.Whether Hypertextuality will allow us to actually achieve the “omega point” is another story. Bazin and Cottin surmise that we should “separate differences between the utopia of the internet and the promise of God, but also exploit the connections” (Bazin and Cottin p. 104). Despite the fact that the internet can bring out some of the best traits in humanity, and despite the fact that individuals have the power to collectively influence the development of the internet, we are still a fallen people, we can still collectively use it for misguided ends. In order to leverage the best that Hypertextuality has to offer, we need to concentrate our usage of the internet in ways that most represent the promise of God’s kin-dom. This is yet another reason for the church to engage in online ministry. The more people of faith that engage their faith online, the more the global consciousness will reflect that faith.
- Avatars – Neal StephensonI simple terms, Simuality is the exploration of one’s spirituality free from the trappings of the physical world. In some ways a throw back to mysticism. BeforeI start talking about avatars I want to back up and talk about what Theologian William Easum had to say about the internet. He called it a “quantum field, place where natural law is replaced by quantum thinking.”He says, “Things in the environment that disturb a system’s equilibrium help create new forms of order. Chaos or disorder become the source of new order instead of something to be avoided. Chaos is desirable because it is the start of something new” The natural inclination is to believe that a person’s online representation of themselves, their avatar, is more disingenuous than their real life, natural counterpart because of the anonymity involved; but another way of looking at it, is that their online self is free from the restrictions of natural law, that it exists in a state of chaos. According to Easum, this is a good thing. This disorder allows a person to express their spirituality in a way they wouldn’t be able to in real life. Simuality, in this manner, allows a person to more accurately represent/explore their spirituality online.####The psalm I read at the beginning has become an anthem for the Christian Gay Rights movement though it is just as relevant to strait individuals through vocation. They condense it down to “Jesus brought me out (of the closet)”He drew me up from the desolate pit,out of the miry bog,and set my feet upon a rock,making my steps secure.He put a new song in my mouth,a song of praise to our God.Many will see and fear,and put their trust in the Lord. They interpret this passage to mean that Jesus our Lord, helps us to overcome the societal structures that would seek to oppress us. Simuality works much the same way. A common example found on the internet is that an effeminate man or a masculine woman will often choose a gender for their avatar that represents what they feel on the inside. Simuality allows them to express their Imago Dei, their reflection of God in themselves as they see it, the fullness of their creation in God. A less controversial example involves simple expression of faith: individuals who feel awkward expressing their faith in public, or feel like it is taboo to talk about faith in public, can leverage the power of Simuality to express common aspects of their faith online. Simuality is both made possible by the anonymity of the internet and highlights the drawbacks of said anonymity. French Sociologist, Patrice Flichy, warns of a “negativevirtuality, which can be compared to an ideology (rather than to an ideal), in so far as it offers an escape from a reality that is seen as inadequate or not worth living” (Bazin and Cottin p. 48). Exploration of the spiritual self online adds purpose to what otherwise could be seen as unhealthy escapism.
- This is the way I’ve heard the story of Lifechurch’s inception, though admittedly it comes second hand:Craig Groeschel was the associate pastor at First United Methodist Church when it was damaged by the Oklahoma City bombing in 1995. In 1996 he decided to confront his senior pastor and his District Superintendent about creating a seeker friendly church that had an online worship component. The answer he got back was “we’re not ready for that.” So he left and created his own church in a two car garage.Today, Lifechurch.tv has 15 satellite campuses and considers themselves the largest church in the United States with 46,000 weekly participants.In 2008, they created the popular App YouVersion, an app dedicated to getting people to read the Bible. YouVersion was the first of it’s kind an remains the most popular Bible app. It is available for practically any format.For a while now, they have had a full time staff person titled “Leader of Innovation.” That persons primary responsibility to get them to constantly think outside the box.Worship is not tied to Sunday mornings, and a single pastor would not be expected to preach every week. Instead, some of them take a different time slot each week and people from other campuses or the internet can watch them remotely. Each campus is setup like a recording studio. They give over 50 messages a week.The lack of preaching responsibilities allows for there to be more specialized ministers. Those with the best preaching skills are likely to get featured more for that role.Individual campuses use facebook as their community hub – if you want to see a video or find the schedule, you have to go to facebook.In addition to their physical locations, they have a separate location called “Church Online” for those people that see the online environment as their worship community.
- Personalized Giving has become a buzz word in non-profit circles, but it seems to be an area where the United Methodist Church has fallen behind.If you are unfamiliar with Donor’s Choose, watch this quick video. The basics notion is that teachers can post about their classroom needs and donors can choose the projects they want to support. In return, the donor gets a personal message back from the kids in the classroom.Donors Choose allows users to share projects they believe in through social media channels. Donors are encouraged to share why they picked the project they did, and the system makes it easy for them to do so.The General Board on Global Ministries has done a lot of work to organize our missions giving. They have distilled everything down to a number, an Advanced Special. Donors Choose strikes me as exactly the opposite. They went through a lot of trouble to put a face on each project. What’s more, they have made it possible for a personal connection to be made between the donor and the classroom.I’m encouraged by sites like probueno.com that allow users to volunteer doing the things they love in exchange for donations to their favorite charities. This sets up a wonderful trinitarian relationship between the volunteer, the giver, and the charity. They understand they are all in it together.
- Case Study: Kony 2012 APRIL 15, 2013 BY WRANNEKony 2012 was the crowning achievement of “slacktivism.” It was a viral video campaign that created millions of “we should do something about that” cries. It tells the story of Joseph Kony, the brutal warlord who pressed tens of thousands of boys into being child soldiers in Northern Uganda, the Congo, and South Sudan over the course of 30 years.Kony 2012 has been watched over 90 million times. It led to millions in donations and tons of celebrity endorsements. It even led to action by the White House, in the form 100 consultants and aid to the African Union. Here’s what John Vidal has to say about the financials of Kony:The accounts suggest nearly 25% of its $8.8m income last year was spent on travel and film-making with only around 30% going toward programes on the ground. The great majority of the money raised has been spent in the US. $1.7 million went on US employee salaries, $357,000 in film costs, $850,000 in film production costs, $244,000 in “professional services” – thought to be Washington lobbyists – and $1.07 million in travel expenses . Nearly $400,000 was spent on office rent in San Diego.The effects of the video were not all good. Kony’s LRA had not been operating in Uganda in years, and their organization had dwindled down to the hundreds. The video collapsed the budding tourist industry of a stabilizing Uganda.
- Case Study: Darkwood Brew MARCH 31, 2013 BY WRANNEDarkwood Brew is an online worship service under the direction of the Rev. Dr. Eric Elnes who wrote “The Pheonix Affirmations” and “Asphalt Jesus.”The service is held Sunday evenings at 5 pm and is replayed at 9 pm with Elnes and guests joining in the chat. The service is then repackaged for use as a small group curriculum piece that is made available for download on their website, on youtube, and on vimeo.It’s called “Darkwood Brew” because of the mystic christian understanding of walking through the dark woods on the path to spiritual enlightenment. It is filmed in a coffee house environment that was constructed at Elnes’ church, Countryside Community Church in Omaha Nebraska.Here’s how some participants describe Darkwood Brew:I recently had the opportunity to visit “DWB” in person with some of my United Methodist colleagues. There are six main features to the service:1. World Class Jazz. They have well known jazz musicians who play and sing in their band. They often have original Jazz music and they have their own theme song.2. Impressive Skype Guests. Think of a well known progressive Christian author and chances are they’ve been on Darkwood Brew.3. Conversational Format. The theme for any given Darkwood Brew is used for all of Elnes’ Sunday worship services, but instead of a sermon, DWB invites an expert and they have a conversation with Elnes and the Audience.4. Chat. People from all over the world log into the Darkwood Brew Chat room to discuss the service. People are greeted and questions and discussion are generated. Once a service, a question from chat is posited to the guest. Some people at the physical location also participate in chat.5. PneumaDivina. This is DWB’s version of LectioDivina where people are able to vote on the verse from the reading that speaks to them the most though an online poll, or by holding up cards in the audience.6. Entertaining Videos. Youtube videos, highlights from previous services, and original productions are inserted during the service.DWB is sustained through some incredible donations. They have an advisory committee and have innovative plans in the works to take DWB to the next level.DWB has is active on Facebook and Twitter, and has an impressive blogging community that is constantly posting new material. They haven’t had a well defined social media strategy but plan on changing that in the near future.
- Case Study: The Lean Startup APRIL 7, 2013 BY WRANNEThe business world has created a strategy for new ventures on the internet that differs greatly from the traditional business models. We have a traditional model for starting new ministries that mirrors some of the thinking of the traditional business models. This raises the question, “What can we learn from the way that business have adapted to the internet?”Business has certainly taken their licks on the internet. Pets.com and the internet bubble comes to mind, since then some of the greatest entrepreneurial minds have had time to correct the mistakes of the past. Herein lies the “Lean Startup Model” (LSM): 1. Only Visionaries Need ApplyThis chart below is from futurist Ray Kurzweil, who estimates that the speed of technological advancement is actually speeding up.It’s often said that the post-it note “answered a problem nobody knew they had.” Such is the case with the LSM. Your idea should be anticipating a future problem, not necessarily addressing an existing one. To do so is to fall behind. 2. Identify Key AssumptionsOK, so you have a great idea, now you have to figure out whether or not it will work. The first step is to identify the key assumptions your idea is making: “Will customers use blank,” “will blank and blank work together,” “Is blank worth any value,” “Is blank even possible to build.” After you have your list, try to find industry examples of where these assumptions have met. If the examples are similar enough, you can cross them off your list. The remaining assumptions bring us to 3. 3. Minimum Viable Product (MVP)This is the most challenging – and least intuitive – step of the LSM. The trick is to do the least amount of work – and spend the least amount of money – to prove (or disprove) your key assumptions. Instead of building a perfect product, you put together a skeleton product, bugs and all, to test your product. Perfectionists will need to temper their OCD in order to do this. The goal is to get valuable information without wasting unnecessary resources. Your key audience for the “beta” of the MVP is the early adopters within your target market. 4. Proceed or PivotIf your assumptions prove true, not only can proceed, but you can do so with vigor. You will be able to show donors and investors the fruits of the MVP and redouble your efforts.If your assumptions prove false, you have undoubtedly gained valuable information, and will have the energy and resources to put that information to work. This is called a “pivot.” Think of the early anti-depressants, which were originally tested as sinus medication but proved to have the valuable side effect of making people feel betters. Lessons for MinistriesBusinesses didn’t adapt this strategy because is works for business, they did it because it works for the medium, the internet. About 96 of 100 internet start-ups fail, but the ones that work are often revolutionary. Without staying lean, chances are you are wasting all your efforts on a looser, which will sap your money and your drive. Better to take the shortest path towards the most valuable information. There is no reason why these assumptions shouldn’t apply to ministry, practically or theologically. Theologically speaking, I would call the Lean Startup Model “prophetic”.
- 1. It’s bigger than facebookAnd twitter, and pinterest, and the like. I like to view social media as: any internet enabled tool that helps us to relate to each other in a substantial manner.2. It’s deeper than marketing and communicationsPeople’s lives have been changed through social media interaction. Branding it as superficial denies these stories.3. It skews “space”Cyberspace is now “every space” thanks to internet enabled devices. Communities exist online independent of location. The internet is a “place” where we spend more and more of our time.4. It demands transparencyCustomer service, marketing, and publicity are the same thing in the public world of the internet. Our voices are more equal online, allowing for heightened levels of truth speaking.5. It’s GodlyWe can’t deny that the Holy Spirit is present in our online interactions just like we can’t deny that the Holy Spirit is present in our “real life” actions.Can these five elements of social media be condensed into one cohesive definition. Probably not, but her is my attempt:Social Media: all conduits for interaction that move through the public spheres of the internet.What do you think?